{"id":93347,"date":"2023-04-13T10:22:43","date_gmt":"2023-04-13T08:22:43","guid":{"rendered":"https:\/\/www.exoclick.com\/how-to-create-a-successful-native-advertising-campaign\/"},"modified":"2024-03-18T08:56:30","modified_gmt":"2024-03-18T07:56:30","slug":"how-to-create-a-successful-native-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/pt-pt\/how-to-create-a-successful-native-advertising-campaign\/","title":{"rendered":"How to create a successful Native advertising campaign"},"content":{"rendered":"

Are you wondering how to create a successful Native advertising campaign? Native ads are a very flexible format where you can get very creative in order to drive conversions. They look like the editorial content on a website – They do not look like ads! They perfectly merge with their environment, inviting the end user to click through to access editorial content that sparks their curiosity and matches their interests. Because of the very broad reach and low prices, they are ideal, not just for test and retargeting campaigns, but full campaigns too. Sounds appealing? Read on to learn how to create a successful Native advertising campaign and the benefits of Native advertising!<\/p>\n

Native advertising<\/b><\/h2>\n

Native ads match the form and function of the content on a publisher site<\/a><\/span><\/strong>. They contain an image, a title (max 50 characters) a description (max 90 characters) and also a brand name (max 30 characters). Publishers can create the ad zones to fit in with the look and feel of their site\u2019s content. For example, if they have a video content site featuring video thumbnails, they may set their Native ad zones to look like video content thumbnails too. This form of advertising is fully responsive and displays seamlessly on desktop, mobile and tablet devices.<\/p>\n

Native ad zones use different sizes of widgets to display Native ads. For instance, here\u2019s the basic 1\u00d71 widget, which is widely popular on Members Area dating sites, where your ad will appear amongst users\u2019 dating profiles. Of course Native 1×1 widgets can be used on any kind of website, for any type of vertical.<\/p>\n

\"native<\/p>\n

Here\u2019s a 1\u00d74 widget, which is also a popular format for desktop website Headers and Footers:<\/p>\n

\"benefits<\/p>\n

Here\u2019s an example of a successful Native advertising campaign for Gaming and Casino on a 1\u00d74 widget on a publisher site:<\/p>\n

\"Native<\/p>\n

The Native advertising flow<\/strong><\/h2>\n

A successful Native advertising campaign requires a different user journey to traditional ads. For example, for a Banner ad the user sees the Banner and knows it is an ad. By clicking on it, they will access a landing page that is generally very sales oriented with strong (and sometimes multiple) CTAs.<\/p>\n

Instead, in Native, the user is expecting to see editorial style content, so your landings should not be sales oriented.<\/p>\n

Your page should educate or inform the user by giving them facts about a specific topic. Then there will be a CTA to introduce the end user to the service, together with contact details, live chat, or whatever your preference is. So here\u2019s the secret to access the benefits of Native advertising: Native advertising brings great results when the story comes before the promotional part. Use the Landing Page as a tool to educate the user about the product, offer or service which should be in the form of an article or tutorial. And your ad itself should illustrate that.<\/p>\n

What are the best traffic sources and Verticals for Native advertising?<\/b><\/h2>\n

Native advertising is very adaptable and somewhat chameleonic to fit both advertisers\u2019 and publishers\u2019 needs and style: It can portray editorial content styles such as stories, tips, funny entertainment, news, etc.<\/p>\n

When it comes down to traffic sources, the two main ones that you can use for your successful Native advertising campaign are:<\/p>\n

#1 Members Area websites:<\/b> Members Area traffic<\/span><\/a><\/strong> is a high quality traffic source that are members of dating sites. It allows you to target active dating site users that have gone through a signup process to become a member of a specific site. 67% of traffic is from English speaking countries, with the remaining traffic from tier 1 European countries. Members Area publishers limit the amount of ads shown to their members, which means your ad will have a much higher visibility as you won\u2019t be competing for clicks against lots of other ads. Here are some Members Area specific Native ads:<\/p>\n