{"id":93189,"date":"2023-03-23T13:03:46","date_gmt":"2023-03-23T12:03:46","guid":{"rendered":"https:\/\/www.exoclick.com\/mobile-publisher-case-study-how-to-monetize-navigation-menu-tabs\/"},"modified":"2024-03-18T08:57:59","modified_gmt":"2024-03-18T07:57:59","slug":"mobile-publisher-case-study-how-to-monetize-navigation-menu-tabs","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/pt-pt\/mobile-publisher-case-study-how-to-monetize-navigation-menu-tabs\/","title":{"rendered":"Mobile Publisher Case Study: How to Monetize Navigation Menu Tabs"},"content":{"rendered":"

As a publisher, creating the right ad zones is key to finding the perfect balance between a great user experience and great monetization. Nowhere is this more important than how your website displays on mobile devices. In this article we will show you how to monetize navigation Menu Tabs on mobile, two mobile publisher case studies showing how they optimized the Menu Tab ad zones and some best practices and tips for mobile Menu Tabs to experiment with.<\/span><\/p>\n

Recommendations for ad zones for mobile devices<\/b><\/h2>\n

The days of the phablet are well and truly over and now in 2023, the preferred, average size of a mobile screen size is <\/span>6.1 inches<\/span><\/a>. This is not a lot of space for website content and a range of different ad formats. We examined this in a recent blog post <\/span>Publishers! How to optimize video ad zones with ExoClick<\/span><\/a>. That article explained best practices on how to use all 3 of ExoClick\u2019s video ad formats on mobile web versions of sites.\u00a0<\/span><\/p>\n

On a mobile device when an end user browses a website\u2019s content ExoClick account managers recommend Video Slider, Header Banner, Native Middle, Outstream Middle, Bottom Banner and In-Stream before viewing video content. But there is one format where publishers can generate additional revenues and provide a great end user experience: Navigation Menu Tab Direct Links!<\/span><\/p>\n

Direct Links: How to monetize navigation Menu Tabs<\/b><\/h2>\n

Priced by CPC, the Direct Links are placed as a tab within the top navigation menu of a site. Usually a site will feature drop down menu tabs for quick search options for end users. So for example a site might have Categories for content, Trending for popular content, Community for chat and end user networking. It is within these Menu Tabs that Direct Links are made available to advertisers to bid on. Popular verticals are Dating, Live Streaming, Games, etc. In this way, advertisers promoting a dating offer will bid for the Dating Tab. Website users interested in Dating offers will then click the tab and be taken to the advertisers Dating offers landing page.\u00a0 This tab will open in a new window, which allows the end user to come back to where they were browsing your site.<\/span><\/p>\n

How this works on Mobile<\/b><\/h2>\n

With mobile\u2019s small screen size, menus tend to have space for 4 tabs using very short texts to describe what each tab does. In addition there can also be a Burger Menu, that once clicked reveals a drop down menu which can fit several scrollable menu tabs, again featuring short texts. The most visible Menu Tabs to an end user are the top 4, and these are ideal for monetizing Direct Links.<\/span><\/p>\n

Mobile Publisher Case study #1<\/strong><\/h2>\n

This Publisher has 4 top Menu tabs on their mobile site, f<\/span>rom left to right:<\/span><\/p>\n