{"id":80625,"date":"2020-10-06T08:24:07","date_gmt":"2020-10-06T06:24:07","guid":{"rendered":"https:\/\/www.exoclick.com\/the-premium-power-of-the-direct-link\/"},"modified":"2022-11-07T10:21:25","modified_gmt":"2022-11-07T09:21:25","slug":"the-premium-power-of-the-direct-link","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/pt-pt\/the-premium-power-of-the-direct-link\/","title":{"rendered":"The premium power of the Direct Link"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>What is a Direct Link?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes \u2018directly\u2019 to your offer\u2019s landing page. Direct Links are strategically placed ad zones of Menu Tabs. Within Members Area Direct Links also come in the form of Push Notification subscriptions and Back Button Offers.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>Premium quality network Menu Tabs<\/b><\/span><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">All our Menu Tabs are ad zones that are displayed in prime position, hand selected and verified by ExoClick account managers to ensure they are of high quality. They appear within the menu section of a publisher&#8217;s website. In the example below the Activity, Search and Chat tabs are tools to help an end user navigate the content of the website. The tab: Games is really a Direct Link ad zone.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-80588\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Megaflirt.jpg\" alt=\"\" width=\"1425\" height=\"114\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Megaflirt.jpg 1425w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Megaflirt-300x24.jpg 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Megaflirt-1024x82.jpg 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Megaflirt-150x12.jpg 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Megaflirt-768x61.jpg 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Megaflirt-720x58.jpg 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Megaflirt-530x42.jpg 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Megaflirt-320x26.jpg 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Megaflirt-820x66.jpg 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Megaflirt-526x42.jpg 526w\" sizes=\"(max-width: 1425px) 100vw, 1425px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So clicking on the Games tab takes the end user to an online Game offer. Therefore it does not look like an ad to the end user and becomes a part of the user experience on the website while he browses and it is contextually targeted to the vertical you are offering. Making our network Menu Tabs powerful tools for premium traffic. <\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>Buying Menu Tabs<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">All Tabs on our network are now labelled with a contextual vertical to allow only one product category to match the Tab\u2019s labelled text to an advertiser\u2019s offer, for example Tab Dating only allows dating advertising offers. This way advertisers can create RON bidding campaigns on Tabs and can be assured that they will receive traffic only from tabs matching their product category. In the admin panel under marketplace select Ad Format &gt; Direct Link and Ad Placement &gt; Tab (Vertical). In the example below we have selected Tab Dating. <\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-80596\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Marketplace.jpg\" alt=\"\" width=\"1041\" height=\"138\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Marketplace.jpg 1041w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Marketplace-300x40.jpg 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Marketplace-1024x136.jpg 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Marketplace-150x20.jpg 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Marketplace-768x102.jpg 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Marketplace-720x95.jpg 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Marketplace-530x70.jpg 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Marketplace-320x42.jpg 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Marketplace-820x109.jpg 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/Marketplace-526x70.jpg 526w\" sizes=\"(max-width: 1041px) 100vw, 1041px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Our platform offers the following different Tab selections:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tab Dating<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tab eCommerce<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tab Gaming<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tab Nutra<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Traffic is 50% English speaking (USA, Canada, UK, Australia) and a mix of Tier 1 and European GEOs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our network Menu Tabs are available for bidding on CPC or on flat\/monthly deals.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>Members Area Direct Links<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Menu Tabs are also available to purchase via our Members Area traffic sources also. Additionally we also offer another form of Direct Link within Members Area: the Back Button Offer (BBO). As the name suggests, the end user hits the Back Button on the publisher\u2019s site which opens the advertisers landing page. In the example below if the user hits the back button (highlighted in red), he will be taken to an advertisers page.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-80612\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/dating-site-mockup_opt3.jpg\" alt=\"\" width=\"371\" height=\"70\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/dating-site-mockup_opt3.jpg 371w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/dating-site-mockup_opt3-300x57.jpg 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/dating-site-mockup_opt3-150x28.jpg 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/10\/dating-site-mockup_opt3-320x60.jpg 320w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The BBOs are strategically placed within the user flow, for example, after looking at a dating profile, by clicking the back button to go back to the profile list, this triggers the advertisers landing page, or when the user leaves the dating site, clicking on the back button again triggers the BBO taking the user to the advertiser landing page. Different members area sites offer different triggers for back button offers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this format the user is taken directly to an advertisers landing page, therefore you don\u2019t need to create banner ads or other creatives to tempt the user to go to your landing page as they are directly taken by clicking. Therefore your landing page is a large format allowing you to add texts, images and videos to help you convert the user. BBOs are also available on CPC.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>Best practices<\/b><\/span><\/p>\n<p><b>For Tabs:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To test out which Menu Tab ad zones work best for your offer, try testing first using Smart CPC with ExoClick\u2019s Bidder, once you have found ad zones that are working you can then scale up by buying flat\/monthly deals for those ad zones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Flat\/monthly deals open up more options to improve performance:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimizing the name of the tab to better suit your offer.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Utilize a url that starts with the publisher\u2019s domain for your landing page and match your landing page to the design style of the publisher\u2019s website for an even better user experience\/flow to drive higher conversions.<\/span><\/li>\n<\/ul>\n<p><b>For BBOs:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Test using Smart CPC bidding. We recommend that advertisers create worldwide RON campaigns with all types of offer verticals, but remember that each site has a slightly different flow for BBO\u2019s based on where the BBO clicks are placed. Contact your account manager to get more information of each publisher sites BBO flow and placements<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Direct Link is now available in the form of premium quality Menu Tabs and Back Button Offer. Read on to find out more about these hand picked selected ad zones.<\/p>\n","protected":false},"author":1237,"featured_media":80666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[100,425,667,128,141,103],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The premium power of the Direct Link - ExoClick<\/title>\n<meta name=\"description\" content=\"The Direct Link is now in the form of premium quality Menu Tabs and Back Button Offer. Read on to find out more about these hand picked selected ad zones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/pt-pt\/the-premium-power-of-the-direct-link\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The premium power of the Direct Link\" \/>\n<meta property=\"og:description\" content=\"The Direct Link is now in the form of premium quality Menu Tabs and Back Button Offer. 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