{"id":74887,"date":"2019-07-01T13:33:08","date_gmt":"2019-07-01T11:33:08","guid":{"rendered":"https:\/\/www.exoclick.com\/tutorial-setting-up-a-video-slider-campaign\/"},"modified":"2021-06-04T14:08:36","modified_gmt":"2021-06-04T12:08:36","slug":"tutorial-setting-up-a-video-slider-campaign","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/pt-pt\/tutorial-setting-up-a-video-slider-campaign\/","title":{"rendered":"Tutorial: Setting up a Video Slider campaign"},"content":{"rendered":"<p>The new Video Slider format is similar to the existing Instant Message format, but instead of displaying images it displays a video.<\/p>\n<p>This format is compelling for the end user, because the ad slides in from the right at the bottom of the page to catch their eye. The end user can click on the ad to go to your landing page. The Video Slider is fully responsive and works on all browsers and is available on CPC, CPV and CPM<\/p>\n<p>This tutorial shows you in 6 simple steps how to create a Video Slider ad campaign.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>How to create a Video Slider campaign<\/strong><br \/>\n<strong>Step 1<\/strong><br \/>\nIn your admin panel click \u2018Campaigns\u2019 and the green \u2018NEW CAMPAIGN\u2019 button<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-34359\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/06\/cvs-1.png\" alt=\"\" width=\"846\" height=\"182\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 2<\/strong><br \/>\nGive a \u2018Name\u2019 to your campaign, select Video from the &#8216;Ad Format&#8217; drop-down menu. Then, use the toggle buttons to select your \u2018Categories\u2019 and you will see All video ad formats are highlighted, including RTB Supply. You should only highlight the video format you want your campaign to run on, in this case only select the Slider Video Tab by clicking on it, otherwise your campaign will run across all video formats. Regarding the RTB tabs, unless you are experiecned in buying RTB Supply, we recommend that you do not highlight the Slicer RTB Video Supply Tab.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-83685\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/07\/Slider-set-up-1.jpg\" alt=\"\" width=\"703\" height=\"624\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/07\/Slider-set-up-1.jpg 703w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/07\/Slider-set-up-1-300x266.jpg 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/07\/Slider-set-up-1-150x133.jpg 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/07\/Slider-set-up-1-457x406.jpg 457w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/07\/Slider-set-up-1-338x300.jpg 338w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/07\/Slider-set-up-1-563x500.jpg 563w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/07\/Slider-set-up-1-248x220.jpg 248w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/07\/Slider-set-up-1-518x460.jpg 518w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/07\/Slider-set-up-1-273x242.jpg 273w\" sizes=\"(max-width: 703px) 100vw, 703px\" \/><\/p>\n<p>Then you can add your variations.<br \/>\n<strong>Please note<\/strong>: This defaults as Video content, however if your account manager has enabled VAST Tags for you, then you will be able to click on the VAST Tag button for your Video creative.<br \/>\nThen click the blue \u2018ADD VARIATIONS\u2019 button.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-34634\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/07\/3-1-1.jpg\" alt=\"\" width=\"1372\" height=\"590\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 3<\/strong><br \/>\nAdd your \u2018Landing Page URL\u2019. Now you need to add your video creative which should follow our in-stream video technical video requirements. To do this click the green \u2018SELECT FILES\u2019 button.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-34643\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/07\/4-2-1.jpg\" alt=\"\" width=\"1099\" height=\"335\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 4<\/strong><br \/>\nThe \u2018Select Ad Assets\u2019 will open displaying your video creatives. You can use the filter options in the box to help you search for the video you want or upload a new video. Then click on the video creative you wish to use. Then click on the green \u2018ADD 1 VARIATION\u2019 button.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-34652\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/07\/5-2-1.jpg\" alt=\"\" width=\"1397\" height=\"685\" \/><\/p>\n<p>Now your variation is in the system.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-34688\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/07\/6-3-1.jpg\" alt=\"\" width=\"1073\" height=\"722\" \/><\/p>\n<p><strong>Step 5<\/strong><br \/>\nNow go to \u2018Pricing\u2019 and select Smart CPM, CPM, CPC or CPV. Then choose your Frequency Capping, minimum bid (Price) and your Max Daily Budget and Budget Delivery Mode. Additionally you can activate The Bidder for automatic optimization.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-34670\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/07\/7-1.jpg\" alt=\"\" width=\"1230\" height=\"447\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 6<\/strong><br \/>\nNow move on to \u2018Site &amp; Zones\u2019 to choose the sources you want to target, and finally click the green \u2018CREATE\u2019 button at the bottom right of the screen.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-34440\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/06\/cvs4-1.png\" alt=\"\" width=\"1888\" height=\"970\" \/><\/p>\n<p>And that\u2019s it! If you have any problems with setting up your Video Slider campaign, please contact your Account Manager or a Client Care Specialist <a href=\"https:\/\/www.exoclick.com\/contact\/\">here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Here are some tips:<\/strong><\/p>\n<ul>\n<li>Separate campaigns for In-stream and Video Slider to monitor and optimize the campaigns.<\/li>\n<li>Create specific advertising material because of the position and size on the slider are different to In-Stream.<\/li>\n<li>The length of the video needs to be a minimum of 15 seconds, similar to In-stream material.<\/li>\n<li>The video quality needs to be high enough to be easily viewable to all site visitors \u2013 see the technical requirements by clicking <a href=\"https:\/\/www.exoclick.com\/help\/?token=\/en-gb\/article\/74-in-stream-video-requirements\">here<\/a>.<\/li>\n<li>The video content must match the product you are selling after viewers click the link.<\/li>\n<li>You must own full copyright or be officially authorized to use all materials featured in the video (proof may be required).<\/li>\n<li>The video content should be visually appealing and creative. Original content will help you generate better quality leads.<\/li>\n<li>ExoClick reserves the right to decline video campaigns at any time if deemed unsuitable for the network or our publishers requirements.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This tutorial shows you in 6 simple steps how to create a Video Slider ad campaign, we also included some campaign tips using this new format.<\/p>\n","protected":false},"author":5,"featured_media":65608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[100,152,243],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tutorial: Setting up a Video Slider campaign - ExoClick<\/title>\n<meta name=\"description\" content=\"This tutorial shows you in 6 simple steps how to create a Video Slider ad campaign, we also included some campaign tips using this new format.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/pt-pt\/tutorial-setting-up-a-video-slider-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tutorial: Setting up a Video Slider campaign\" \/>\n<meta property=\"og:description\" content=\"This tutorial shows you in 6 simple steps how to create a Video Slider ad campaign, we also included some campaign tips using this new format.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/pt-pt\/tutorial-setting-up-a-video-slider-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-01T11:33:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-04T12:08:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/08\/video-slider-exoclick-campaign-creation-768x408.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Giles\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.exoclick.com\/pt-pt\/tutorial-setting-up-a-video-slider-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/pt-pt\/tutorial-setting-up-a-video-slider-campaign\/\"},\"author\":{\"name\":\"Giles\",\"@id\":\"https:\/\/www.exoclick.com\/#\/schema\/person\/570aa016756953936dd367ea17cb2e59\"},\"headline\":\"Tutorial: Setting up a Video Slider campaign\",\"datePublished\":\"2019-07-01T11:33:08+00:00\",\"dateModified\":\"2021-06-04T12:08:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.exoclick.com\/pt-pt\/tutorial-setting-up-a-video-slider-campaign\/\"},\"wordCount\":610,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"articleSection\":[\"Ad format\",\"Tutorial\",\"Video\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.exoclick.com\/pt-pt\/tutorial-setting-up-a-video-slider-campaign\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/pt-pt\/tutorial-setting-up-a-video-slider-campaign\/\",\"url\":\"https:\/\/www.exoclick.com\/pt-pt\/tutorial-setting-up-a-video-slider-campaign\/\",\"name\":\"Tutorial: Setting up a Video Slider campaign - 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