Whether it’s online or for mobile, banner advertising is an effective way to promote products and services, but many advertisers make mistakes by launching a campaign without working out their strategy first. The following 5 tips are designed as a useful checklist to ensure you have an effective campaign before running your ads on an ad network like ExoClick.<\/p>\n
1. A wider audience<\/span><\/strong><\/p>\n Reaching the right target audience with your banner ads is key to maximizing your ROI, so make sure you are putting your ads on a site that is the right audience for your product. If you are advertising a downloadable game aimed at 18-30 year olds look at the kinds of sites your audience is interested in. You could go directly for a gaming site or gaming app, but there will be a lot of competing products on the same channel. This audience is also interested in entertainment websites such as music, movies or humour, so don’t overlook secondary channels where your product will stand out more.<\/p>\n 2. Make them click<\/strong><\/span><\/p>\n Less is always more when it comes to banner ads. Don’t try and fit every bit of information in the ad itself, you can save that for your product landing page, instead include just enough information to get the targets interest peaked, tease them with your copy and your image. You always want to produce an ad that makes the audience wanting more.<\/p>\n