{"id":24900,"date":"2018-07-16T11:12:08","date_gmt":"2018-07-16T09:12:08","guid":{"rendered":"https:\/\/www.exoclick.com\/publishers-new-ad-format-900x250-footer-banner\/"},"modified":"2018-07-16T11:25:23","modified_gmt":"2018-07-16T09:25:23","slug":"publishers-new-ad-format-900x250-footer-banner","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/pt-pt\/publishers-new-ad-format-900x250-footer-banner\/","title":{"rendered":"Publishers! New ad format: 900&#215;250 footer banner"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Many publishers find that desktop footer banners have a lower CTR than banners that appear above the fold. Usually this is because they have 3 smaller 300&#215;250 banners in the footer position. ExoClick has created a large format 900&#215;250 footer banner that can replace the 3 smaller banners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of its large format the new 900&#215;250 banner is much more eye catching to users, which leads to a higher CTR allowing publishers to generate substantially more revenues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why not carry out some A\/B testing comparing 3 x small banners with 1 x large format banner?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is our recommendation: Create a 900&#215;250 zone with a soft CPM floor. Then create three 300&#215;250 tags so that you can switch back to the traditional three 300&#215;250 banners for your footer when the eCPM price for the 900&#215;250 banner decreases. This way you can take advantage of demand for the large footer banner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please visit this <a href=\"https:\/\/www.exoclick.com\/help\/?token=\/en-gb\/article\/89-how-to-implement-our-900x250-footer-banner\">FAQ<\/a> to find out how to set up the tags to enable switching 900&#215;250 banner <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speak to your account manager or email help@exoclick.com for more information.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ExoClick has created a large format 900&#215;250 footer banner that can replace the 3 smaller banners that many publishers use.<\/p>\n","protected":false},"author":5,"featured_media":24892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[100,152],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v18.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/pt-pt\/publishers-new-ad-format-900x250-footer-banner\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publishers! 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