{"id":22229,"date":"2018-01-31T15:40:40","date_gmt":"2018-01-31T14:40:40","guid":{"rendered":"https:\/\/www.exoclick.com\/programmatic-ad-spend-germany-rise\/"},"modified":"2018-01-31T15:43:16","modified_gmt":"2018-01-31T14:43:16","slug":"programmatic-ad-spend-germany-rise","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/pt-pt\/programmatic-ad-spend-germany-rise\/","title":{"rendered":"Programmatic ad spend in Germany is on the rise"},"content":{"rendered":"<p>According to <a href=\"https:\/\/www.emarketer.com\/content\/what-programmatic-advertising-looks-like-in-germany\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a> programmatic ad spend in Germany is set to reach $1.59 billion in 2018. That\u2019s up 29.7% compared to 2017 and by 2019 programmatic investment is expected to grow to $1.83 billion.<\/p>\n<p>Additionally, mobile programmatic ads are more popular with marketeers than desktop, which has led to mobile programmatic accounting for 59.1% of total mobile display ad spending in 2018, or $939.9 million.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-22222\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/01\/Germany-programmatic.png\" alt=\"\" width=\"460\" height=\"536\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to eMarketer programmatic ad spend in Germany is set to reach $1.59 billion in 2018, that\u2019s up 29.7% compared to 2017.<\/p>\n","protected":false},"author":5,"featured_media":22223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,122,250],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v18.0) - 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