{"id":110448,"date":"2026-09-07T11:07:51","date_gmt":"2026-09-07T09:07:51","guid":{"rendered":"https:\/\/www.exoclick.com\/?p=110448"},"modified":"2026-09-07T11:07:51","modified_gmt":"2026-09-07T09:07:51","slug":"elevate-your-strategy-with-exoclick-academy","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/pt-pt\/elevate-your-strategy-with-exoclick-academy\/","title":{"rendered":"Elevate your Strategy with ExoClick Academy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As September rolls in, the &#8220;back to school&#8221; mindset isn&#8217;t just for students; it&#8217;s also an ideal time for Advertisers, Media Buyers, Publishers and Webmasters to refresh their skills.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether your goal is to increase your ROI, eCPMs, or refine your media buying strategies, ExoClick Academy offers a 100% free online learning portal featuring concise video courses designed to help you master the ExoClick platform at your own pace. From foundational tactics to advanced automations, these courses deliver direct insights from industry experts.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why Sign Up for ExoClick Academy this September?<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>100% Free &amp; Self-Paced:<\/b><span style=\"font-weight: 400;\"> Access video tutorials anytime, anywhere, on any device.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Proven Success Rates:<\/b><span style=\"font-weight: 400;\"> 921 people have passed our range of different courses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Broad Industry Reach:<\/b><span style=\"font-weight: 400;\"> Our active users can be broken down as 55% Advertisers, 42% Publishers, and 3% signed up for both!<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">ExoClick Academy: Advertiser Courses<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Explore key benefits across all learning tracks to see how ExoClick Academy powers performance.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Advertiser Basic Course<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In this course, you will learn how to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create a Campaign:<\/b><span style=\"font-weight: 400;\"> Master the step-by-step setup to launch campaigns effectively.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Label Campaigns:<\/b><span style=\"font-weight: 400;\"> Structure accounts efficiently and monitor active status changes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Track Conversions:<\/b><span style=\"font-weight: 400;\"> Set up tracking mechanisms to measure performance and ROI accurately.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Understand Pricing Models:<\/b><span style=\"font-weight: 400;\"> Evaluate spend strategies across CPM, CPC, and Smart CPM models<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Advertiser Intermediate Course<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Main pillars of learning for this course are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retargeting Strategies:<\/b><span style=\"font-weight: 400;\"> Re-engage high-intent users with tailored campaign settings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The Bidder:<\/b><span style=\"font-weight: 400;\"> Leverage automated bidding algorithms to optimize campaign spending hands-free.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>General Advertising Optimization Steps:<\/b><span style=\"font-weight: 400;\"> Apply proven, expert-backed strategies to maximize overall campaign performance.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Advertising Advanced Advertiser Course<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What do advertisers learn in this course?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Traffic Budgeting Mastery:<\/b><span style=\"font-weight: 400;\"> Optimize daily spend and interpret key traffic estimation figures.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimization Algorithms:<\/b><span style=\"font-weight: 400;\"> Direct traffic accurately with Landing Page groups and Variation Optimization to combat banner blindness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tracking &amp; Metrics:<\/b><span style=\"font-weight: 400;\"> Harness iframe campaigns, Custom Tracking URLs, and VAST Tags for deeper insights, especially for video traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced Strategies:<\/b><span style=\"font-weight: 400;\"> Decode user emails via Email Passing and learn best practices for negotiating and scaling Flat Deals.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">ExoClick Academy: Publisher Courses<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Publisher Basic Course<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What does this course cover?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How to Set Up Your Site for Advertising:<\/b><span style=\"font-weight: 400;\"> Learn site submission and verification procedures.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ad Formats Explained:<\/b><span style=\"font-weight: 400;\"> Deploy high-performing ad formats across desktop and mobile devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How to Use the Publisher Dashboards:<\/b><span style=\"font-weight: 400;\"> Navigate central management tools to control ad placements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How to Use Statistics and Reports:<\/b><span style=\"font-weight: 400;\"> Leverage reporting data to track daily earnings and evaluate traffic yield.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Publisher Intermediate Course<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Publishers who have completed this course have learned the intermediate ExoClick skills like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>General Publishing Steps:<\/b><span style=\"font-weight: 400;\"> Apply optimization techniques to boost overall monetization performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How to use keywords:<\/b><span style=\"font-weight: 400;\"> Attract higher-value, relevant advertising demand using targeted keywords.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Native Customization:<\/b><span style=\"font-weight: 400;\"> Seamlessly integrate native ad zones into site content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sub ID Tracking:<\/b><span style=\"font-weight: 400;\"> Segment traffic using Sub IDs for granular reporting and targeted optimization.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Publisher Advanced Course\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have completed the basic and the intermediate courses, you will be ready to learn the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strategic Monetization Settings: <\/b><span style=\"font-weight: 400;\">Get expert insights to optimize ad zone settings for increased revenue.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Non-HTML &amp; Multi-Framework <\/b><span style=\"font-weight: 400;\">Integrations: Learn to implement ad zones on various frameworks with real-world examples.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Anti-Adblock &amp; Compliance Solutions:<\/b><span style=\"font-weight: 400;\"> Master techniques to protect revenue streams while remaining compliant and enhancing user experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00a0Unlock On-Demand Features:<\/b><span style=\"font-weight: 400;\"> Discover key features like Direct Link ad zones to enhance your platform strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campaign Manager: <\/b><span style=\"font-weight: 400;\">Manage internal demand using advanced targeting and performance statistics.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Data Protection and the TCF Course<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Besides our Publisher or advertiser-specific courses, we also have the ExoClick Data Protection and the TCF Certification! If you want to make sure you understand the legal limitations and data you can gather based on the location you are advertising in, check out this course and try it for yourself today.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Regulatory Compliance:<\/b><span style=\"font-weight: 400;\"> Navigate the legal requirements of GDPR and the ePrivacy Directive.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transparency &amp; Consent Framework (TCF):<\/b><span style=\"font-weight: 400;\"> Implement standard solutions for lawful user data collection.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Practical Setup:<\/b><span style=\"font-weight: 400;\"> Deploy Cookie Banners and master general data protection best practices while maintaining user experience.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Certification and Social Sharing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Achieving a score of 70% or higher unlocks an official certificate of completion. If you enroll and complete a course, share your success with us on LinkedIn by tagging <\/span><a href=\"https:\/\/www.linkedin.com\/company\/exoclick?originalSubdomain=es\"><span style=\"font-weight: 400;\">ExoClick<\/span><\/a><span style=\"font-weight: 400;\"> when you share your certificate!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Elevate Your Online Advertising Skills!\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/exoclick.thinkific.com\/users\/sign_in\"><span style=\"font-weight: 400;\">Join ExoClick Academy today<\/span><\/a><span style=\"font-weight: 400;\"> to access free, structured courses covering Basic, Intermediate, and Advanced topics for both Publishers and Advertisers. Boost your expertise, master platform features, and gain certified credentials.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Master the exoClick platform this September with ExoClick Academy&#8217;s 100% free online learning portal. Discover our most popular courses!<\/p>\n","protected":false},"author":1247,"featured_media":110440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1246],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Elevate your Strategy with ExoClick Academy - ExoClick<\/title>\n<meta name=\"description\" content=\"Master the exoClick platform this September with ExoClick Academy&#039;s 100% free online learning portal. 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