Month: April 2017
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ExoClick’s CEO & founder Benjamin Fonzé interviewed by the BBC
Giles Hirst — Head of Communication
April 27, 2017 — Uncategorized
ExoClick, the company that made more than $100 million with customers that Google did not want To succeed in the digital advertising industry you have a very big obstacle: Google. The technological giant accounts for the majority of ad sales and, along with Facebook, forms a duopoly difficult to beat. In the United States, for example, 75% of every spend on digital ads during 2015 went to one of these... Read More
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Google Chrome might integrate Ad Blocking feature
Last week, The Wall Street Journal, TechCrunch and various other news sites have been reporting that Google might be integrating a new ad blocking feature into its Chrome browser. Google has still not commented on these rumours. Here is what we know so far... Google is a member of the Coalition for Better Ads which last month released its guidelines entitled 'Initial Better Ads Standards: Least preferred ad experiences for desktop... Read More
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The 6 principles that create the best performing mobile ads
At the end of 2017 global mobile advertising spend is predicted to hit $143.5 billion. With such a large spend which is double the amount spent in 2015 ($71.8 billion), it is important for mobile advertisers to make their ads effective. Well help is at hand with a recent study from On Device Research who carried out an analysis of 200 mobile advertising effectiveness studies. Analysing display ads they found... Read More
