{"id":99682,"date":"2024-02-07T09:25:46","date_gmt":"2024-02-07T08:25:46","guid":{"rendered":"https:\/\/www.exoclick.com\/what-is-the-european-unions-digital-services-act\/"},"modified":"2024-03-15T10:24:52","modified_gmt":"2024-03-15T09:24:52","slug":"what-is-the-european-unions-digital-services-act","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/it\/what-is-the-european-unions-digital-services-act\/","title":{"rendered":"What is the European Union\u2019s Digital Services Act?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ad compliance with the European Union&#8217;s Digital Services Act. On Saturday 17 February 2024, the European Union\u2019s Digital Services Act came into force for all Online Platforms. For Ad Networks, Mobile apps, Advertisers and Publishers, this relates specifically to <\/span><a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/PDF\/?uri=CELEX:32022R2065&amp;qid=1692301215242\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Article 26 &#8211; Online advertising transparency<\/span><\/a><span style=\"font-weight: 400;\">. The purpose of this law is <\/span><span style=\"font-weight: 400;\">to facilitate <\/span><span style=\"font-weight: 400;\">EU end users<\/span><span style=\"font-weight: 400;\"> to be able to identify the Advertiser behind every ad that is shown on a website or within an app.<\/span> <span style=\"font-weight: 400;\">For this purpose, the information will be extracted from data provided by the Advertiser to ExoClick.<\/span><\/p>\n<h2><b>What does it mean?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">All Online Platforms must comply with allowing the end user to know more about the advertisement they are seeing. This involves the following mandatory items:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">that the information displayed is an advertisement;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the natural or legal person on whose behalf the advertisement is displayed;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">meaningful information about the main parameters used to determine the recipient to whom the advertisement is displayed.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Therefore in accordance with the DSA, ExoClick will display such information about the ad irrespective of where the Online Platforms or Advertisers are based geographically. This is the requirement of ad compliance with the European Union&#8217;s Digital Services Act.<\/span><\/p>\n<h2><b>How will this work with ExoClick?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A small clickable <strong>\u2018i<\/strong>\u2019 information icon will display overlaid on the top left corner of the ad.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-99620 size-full\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/cookad-3.png\" alt=\"Ad compliance with the European Union's Digital Services Act\" width=\"300\" height=\"250\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/cookad-3.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/cookad-3-150x125.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/cookad-3-264x220.png 264w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/cookad-3-290x242.png 290w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/cookad-3-227x189.png 227w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once the end user clicks on the icon, a display box appears over the ad showing a clickable <\/span><b>\u2018About This Ad\u2019<\/b><span style=\"font-weight: 400;\"> button. At this stage the EU end user can click a back button to return to the ad or can continue to see more about the ad, by clicking \u2018About This Ad.\u2019 <\/span><\/p>\n<p><br style=\"font-weight: 400;\" \/><img loading=\"lazy\" class=\"aligncenter wp-image-99636 size-full\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-example-step-1.png\" alt=\"Ad compliance with the European Union's Digital Services Act\" width=\"300\" height=\"250\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-example-step-1.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-example-step-1-150x125.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-example-step-1-264x220.png 264w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-example-step-1-290x242.png 290w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-example-step-1-227x189.png 227w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">On clicking \u2018About This Ad\u2019 a new webpage will open. The webpage displays two sections of information:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u2018<\/span><b>Why you\u2019re seeing this ad<\/b><span style=\"font-weight: 400;\">\u2019<\/span><\/li>\n<li><b>\u2018About this Advertiser\u2019<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-99644 size-full\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-3-line.png\" alt=\"Ad compliance with the European Union's Digital Services Act\" width=\"1056\" height=\"684\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-3-line.png 1056w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-3-line-300x194.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-3-line-1024x663.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-3-line-150x97.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-3-line-768x497.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-3-line-627x406.png 627w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-3-line-463x300.png 463w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-3-line-772x500.png 772w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-3-line-320x207.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-3-line-710x460.png 710w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-3-line-374x242.png 374w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-3-line-292x189.png 292w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The EU end user can then close the webpage and their screen will show them the website they were browsing and the ad will appear blank as shown below.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-99636 size-full\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-example-step-1.png\" alt=\"Digital Services Act ExoClick\" width=\"300\" height=\"250\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-example-step-1.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-example-step-1-150x125.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-example-step-1-264x220.png 264w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-example-step-1-290x242.png 290w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-example-step-1-227x189.png 227w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The EU end user will then be able to click the arrow on the top left corner of the ad and the ad will be displayed once again.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-99620 size-full\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/cookad-3.png\" alt=\"Digital Services Act ExoClick\" width=\"300\" height=\"250\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/cookad-3.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/cookad-3-150x125.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/cookad-3-264x220.png 264w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/cookad-3-290x242.png 290w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/cookad-3-227x189.png 227w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><b>What Advertisers should do<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Campaigns will not be accepted on ExoClick\u2019s network if you do not provide the correct information. To comply, all you need to do is enter your Admin Panel and update your <\/span><a href=\"https:\/\/admin.exoclick.com\/panel\/settings\/profile\/my-profile\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ExoClick profile<\/span><\/a><span style=\"font-weight: 400;\"> with the following factually correct information:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Company name<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; First name<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Last name<\/span><\/p>\n<p><b>Please note<\/b><span style=\"font-weight: 400;\">: Advertiser accounts that do not have accurate company, first name &amp; last name data, will not be able to run campaigns on ExoClick. The data you provide for your account is used for invoice generation, and the accuracy of the account data is important for invoice generation for your tax purposes. As an Advertiser it is your sole responsibility to provide true factual profile information. We recommend that you do this immediately.\u00a0<\/span><\/p>\n<h2><b>What Publishers should do<\/b><\/h2>\n<p>How do I ensure my website\u2019s ads are DSA compliant? In your Admin Panel under <b>\u2018Sites and Zones\u2019<\/b> you will see a toggle switch called <b>\u2018Enable Ad Transparency Dialog\u2019<\/b> on each of your ad zones, this will be toggled ON by default. If you hover over the toggle switch you will see the text displayed: <b>Enabling this will ensure ad compliance with the European Union&#8217;s Digital Services Act<\/b><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-99660 aligncenter\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-2-line.png\" alt=\"Digital Services Act ExoClick\" width=\"1999\" height=\"1067\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-2-line.png 1999w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-2-line-300x160.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-2-line-1024x547.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-2-line-150x80.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-2-line-768x410.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-2-line-1536x820.png 1536w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-2-line-1700x907.png 1700w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-2-line-720x384.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-2-line-530x283.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-2-line-937x500.png 937w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-2-line-320x171.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-2-line-820x438.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-2-line-453x242.png 453w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2024\/02\/DSA-ad-example-step-2-line-338x180.png 338w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can find more details on our dedicated <\/span><a href=\"https:\/\/www.exoclick.com\/it\/dsa\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">DSA webpage<\/span><\/a><span style=\"font-weight: 400;\"> and if you require further information please contact your account manager or our Customer Success Team <\/span><a href=\"https:\/\/www.exoclick.com\/it\/contatto\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\n<p><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out how the European Union&#8217;s Digital Services Act affects both Advertisers and Publishers and how ExoClick ensures your ads are fully compliant with EU Law.<\/p>\n","protected":false},"author":5,"featured_media":99672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[207,1053,139,1133],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v18.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Ad compliance with the European Union&#039;s Digital Services Act, ExoClick has both Advertisers and Publishers covered.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/it\/what-is-the-european-unions-digital-services-act\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the European Union\u2019s Digital Services Act? 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