{"id":95519,"date":"2023-07-27T11:22:04","date_gmt":"2023-07-27T09:22:04","guid":{"rendered":"https:\/\/www.exoclick.com\/how-to-optimize-video-advertising-campaigns\/"},"modified":"2024-03-15T12:12:13","modified_gmt":"2024-03-15T11:12:13","slug":"how-to-optimize-video-advertising-campaigns","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/it\/how-to-optimize-video-advertising-campaigns\/","title":{"rendered":"How to optimize video advertising campaigns"},"content":{"rendered":"

Video advertising is one of the most effective ways to get clicks and drive conversions for your offers. However, it requires a different approach to display campaigns. In this blog post we will give you some expert tips on how to make video ad creatives easily, the best video ad campaign set up,\u00a0 how to set up test video ad campaigns and how to optimize video advertising campaigns with ExoClick. This article was compiled with the help of several ExoClick account managers<\/strong>, so you are getting the best possible help for the best video ad campaign set up and video ad campaign optimization tips.<\/span><\/p>\n

What are ExoClick\u2019s three video formats?<\/b><\/span><\/h2>\n

In-stream video ads<\/strong> play before an end user watches video content, just like Youtube. Because the end user will probably watch the video content chosen in full screen mode, this video ad format is the most impactful. Sound is not muted by default on this video format. But remember it features a \u2018skip ad\u2019 button that the end user can click after 5 seconds. So your video ad should really grab the end user\u2019s attention within 5 seconds so that the end user continues watching the video ad. This is the most expensive of all the video formats, but CTRs are the highest of all three video ad formats.<\/span><\/p>\n

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Outstream video ads<\/strong> are positioned within the content of a publisher\u2019s site. As the end user scrolls through the content, an Outstream video ad will appear. This video format expands on the page to be revealed to the end user. Outstream is a very cost effective ad format, check out our blog post <\/span>Is Outstream more cost effective than Banners?<\/span><\/a> Where we got our Business Intelligence department to prove it! They examined our network data and compared global eCPC prices for Outstream and Banner ads. On Desktop, eCPCs were -62.6% less expensive and on Mobile -63.6% less expensive for advertisers when bidding on Outstream versus Banners. We also compared Banner CTRs with Outstream CTRs, for different verticals, for example, Mobile Casino was 1.45% CTR for Outstream compared to 0.13% CTR for Banners. Read the previously mentioned article for a full CTR comparison breakdown. Outstream is a great inexpensive alternative to using Banners for your campaign. Please bear in mind that the end user has to unmute an Outstream ad to hear sound, so make sure you have texts on the video ad creative.\u00a0\u00a0<\/span><\/p>\n

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The Video Slider ad<\/strong>, slides in from the bottom right of a website\u2019s page when an end user first visits the site. This makes it extremely eye-catching to the end user. This format slides in and begins to play the video ad immediately. The video is by default on mute, but the end user can unmute it. He can also close the Video Slider ad at any time using a close button on the top right hand side of the ad zone. The Video Slider ad format ad is a small sized format on the screen. Key things to remember here are the video must be super impactful from the very beginning, so choose a visual that will look good on a smaller screen to make the ad even more eye-catching and use short texts in a big font that are easy to read.<\/span><\/p>\n

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Bidding options for video ad formats<\/b><\/h2>\n

Bidding for video ad formats is CPM, CPC and also CPV (Cost per View). For CPV, you will only pay if the end user has watched 10 seconds or more of the video ad. We recommend CPV should be used for full campaigns and not<\/strong> test video ad campaigns.<\/p>\n

How to make video ad creatives easily<\/b><\/h2>\n

We recommend that you test several different video ad creatives. Many advertisers just use one video creative and wonder why the video ad is not performing, this is because you need to test multiple creatives to A\/B test them to find the best performing ones which generate clicks.<\/span><\/p>\n

It is very easy to create video ads these days using one of many different platforms such as <\/span>Clipchamp<\/span><\/a>, <\/span>Shotshack<\/span><\/a>, <\/span>Creatopy<\/span><\/a>, <\/span>Canva<\/span><\/a> and <\/span>invideo<\/span><\/a>. You don\u2019t have to be a designer to use them and you can quickly create several videos using one of these platforms. These are relatively cheap subscriptions and well worth using and include massive libraries of stock photos and videos, video templates and ways to add your own texts. There are also AI video platforms such as <\/span>Murf<\/span><\/a> that allow you to include voiceovers and platforms that allow you to use AI presenters in your video ads, such as <\/span>The Digital People Platform<\/span><\/a>.\u00a0<\/span><\/p>\n

We recommend that you have at least 7 different video ad creatives for your offer to test. \u201cBut how can I create so many variations when I am not a designer?\u201d<\/strong> you may ask? You don\u2019t have to invent 7 different videos, all you need to do is make subtle changes. Here are some ideas:<\/span><\/p>\n