{"id":91374,"date":"2022-11-14T13:10:15","date_gmt":"2022-11-14T12:10:15","guid":{"rendered":"https:\/\/www.exoclick.com\/world-cup-2022-maximize-your-online-sports-betting-offers\/"},"modified":"2024-03-18T10:46:06","modified_gmt":"2024-03-18T09:46:06","slug":"world-cup-2022-maximize-your-online-sports-betting-offers","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/it\/world-cup-2022-maximize-your-online-sports-betting-offers\/","title":{"rendered":"World Cup 2022: Maximize your Online Sports Betting Offers"},"content":{"rendered":"

Football fever is rapidly taking over the world as the FIFA World Cup 2022 approaches! Because everybody will be tuning in to watch the matches, it is the perfect time to promote your Online Sports Betting offers. To help you prepare for this occasion and to help buy gambling traffic that is high quality we have put together 10 Tips and Video advertising advice to maximize the results of your Betting ad campaigns.<\/span><\/p>\n

Online Sports Betting Offers CTRs<\/b><\/h2>\n

Our Business Intelligence looked at global CTRs across the ExoClick network for the <\/span>Sports Betting<\/b> vertical. Currently, our CTRs for the Sports Betting vertical are as follows:<\/span><\/p>\n

\"Buy<\/p>\n

10 Creative tips to maximize your online sports betting offers!<\/b><\/h2>\n

#1 Use branding to attract the audiences<\/b>: Consumers trust popular brands. So if you are the product owner or affiliate of one or more online sports betting offers, make sure branding is prominent in your ad creatives, landing pages and the rest of the marketing materials. This will make your campaigns more eye-catching and likely to be clicked on.\u00a0<\/span><\/p>\n

#2 Customize your texts:<\/b> You will be targeting football fans, so use football based creatives. Football fans\u2019 ultimate high during a match is the scoring of a goal, or the team members\u2019 celebration on the field, right after the goal. Inspire your audience to place the winning bet basing your creatives around a win! This also works for your ads\u2019 texts: Use positive affirmations related to football, words like score, goal, and win can be incorporated. For example if your creative features a striker scoring, use a text like \u201cYou too can score big winnings.\u201d<\/span><\/p>\n

#3 Make it highly visual! <\/b>Marketing a Betting site is all about eye-catching creatives, especially for highly visual formats like some Banner formats and video.<\/span> Every football team has its own colors, which are recognized and worn with pride by fans. Also, during the FIFA football tournaments, online media around the event will dress up for the occasion. Combine both elements on your ads\u2019 creatives and make them extra flashy and visual to make them pop! Use GEO targeting to reach end users for specific countries so they can bet on their countries team matches.<\/span><\/p>\n

#4 What are the odds? <\/b>Aside from the excitement of the matches and the bettings high, most of your users are in it for the win – Let them know what the potential reward will be if they place a bet on their favorite team. This will increase your CTR. You could also add favorable testimonials from other end users who have used your betting site and obtained big wins!\u00a0<\/span><\/p>\n

#5 Run special promotions for the event:<\/b> Offer a special sports betting promotion for each tournament such as a cash back to make another bet, or a free bet! You could offer extra free promotional tokens that can be used on your site if they make a deposit for this specific event. Also, run welcome bonuses and promotions for new users, and reward loyal players with some additional packages that are specific to bets placed during the World Cup.\u00a0<\/span><\/p>\n

#6 Push notifications:<\/b> This format is highly successful as you can send them to consumers just before a game to push the user to make their bet before they watch the match. They receive them on mobile even if they are not browsing the internet.<\/span><\/p>\n

#7 Landing pages: <\/b>Same as your other marketing materials around the event, keep your landing pages current, updating them with match wins throughout the two football tournaments! Make them become a source of news, betting tips and similar for the end user, driving them to keep coming back to visit your landing page, then feature strong CTAs to push them to make another bet. Apply A\/B testing to see which approach works best and, to save time, automate the testing using <\/span>ExoClick\u2019s algorithms<\/a><\/strong>:<\/span><\/p>\n