{"id":84707,"date":"2021-08-12T09:36:48","date_gmt":"2021-08-12T07:36:48","guid":{"rendered":"https:\/\/www.exoclick.com\/6-reasons-you-should-target-india-with-mobile-video-ads\/"},"modified":"2024-10-04T10:18:16","modified_gmt":"2024-10-04T08:18:16","slug":"6-reasons-you-should-target-india-with-mobile-video-ads","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/it\/6-reasons-you-should-target-india-with-mobile-video-ads\/","title":{"rendered":"6 Reasons you should target India with mobile video ads"},"content":{"rendered":"

#1 It\u2019s a massive market<\/b><\/span><\/p>\n

India has one of the biggest online economies in the world and its potential grows every year as more people become connected to the internet. With a population of 1.37 billion, according to Statista, 50% (685 million people) had access to the internet in 2020. This also ranks the country as second in the world in terms of active internet users (behind China).<\/span><\/p>\n

#2 More smartphone users are coming<\/b><\/span><\/p>\n

According to Cisco, by 2022, there will be 829 million smartphone users in India, accounting for 60% of the population. So what phones is the rest of the population using? You guessed it, 2G Feature Phones. But that is about to change because Google has partnered with Indian comms giant Jio to build a cheap, entry-level smartphone that is hoped to convert 450m Indians who still use feature phones into smartphone users.<\/span><\/p>\n

#3 Mobile first<\/b><\/span><\/p>\n

The Indian market should be considered a mobile first GEO. Just like LATAM, most individuals don\u2019t own a personal computer, they get connected to the internet using their smartphones. ExoClick\u2019s network serves 1.8 billion daily ad impressions just to India, and Indian traffic on ExoClick\u2019s network is overwhelmingly mobile traffic:<\/span><\/p>\n

Mobile 97.3%<\/span><\/p>\n

Desktop 2.2%<\/span><\/p>\n

Tablet 0.5%<\/span><\/p>\n

#4 Indians spend an average of 4.48 hours a day on their smartphones<\/b><\/span><\/p>\n

According to a report released by <\/span>Nokia<\/span><\/a>, the average time spent by Indians on smartphones is the second highest in the world. An average user in India has increased their consumption by 4 times since 2020, spending an average of 4.48 hours a day on their smartphones.<\/span>
\n<\/span>So what are they consuming? 55% of Indian\u2019s consume videos on channels like YouTube, video content sites and social media apps, whereas fintech, e-commerce and other kinds of browsing activities make up the remaining 45%.<\/span><\/p>\n

#5 High CTRs for video ads<\/b><\/span><\/p>\n

Compared to Banner ads in India, ExoClick\u2019s video formats far outshine on CTRs, our Business Intelligence team pulled the following data for mobile CTRs for our main verticals:<\/span><\/p>\n

\"Mobile<\/p>\n

#6 Tier 3 lower bid prices<\/b><\/span><\/p>\n

For ExoClick\u2019s three video ad formats: In-stream, Outstream and Slider, earlier this year we introduced new lower bid prices for Tier 3 GEO\u2019s such as India at $0.01 CPM \/ $0.01 CPC. The new lower bid prices are a great opportunity for you to experiment and test out campaigns, ensuring a wide range of data is collected for campaign optimization. Running new low bidding RON campaigns will help you discover new ad zones to target. Additionally make sure you use the <\/span>ExoClick Bidder<\/span><\/a> which will adjust each ad zone according to the CPA you goal set. These low bid prices are the perfect way to launch your video campaigns with minimum risk.<\/span><\/p>\n

Tips for targeting the Indian market with video ads<\/b><\/span><\/p>\n

Create fun video ads:<\/b> Indian consumers love short video apps. In June 2020 India banned TikTok, which led to many new homegrown Indian TikTok copycat apps. The three top apps are MX TakaTak 195 million downloads, Moj 192 million downloads and Josh 166.6 million downloads. The Indian audience is really open to short videos, so make your video ads in a TikTok content style. You don\u2019t need to create video ads with high production values, your ads can be shot and edited using a mobile phone. Try to keep the videos entertaining or informative to capture audience interest.<\/span><\/p>\n

Speak the right language<\/b>: Don’t assume everyone can speak English in India, there are many different languages spoken, especially in different regions. The top 5 languages are:<\/span><\/p>\n