{"id":83362,"date":"2021-05-13T09:59:30","date_gmt":"2021-05-13T07:59:30","guid":{"rendered":"https:\/\/www.exoclick.com\/?p=83362"},"modified":"2024-03-26T16:43:08","modified_gmt":"2024-03-26T15:43:08","slug":"multi-format-ads-guide-for-publishers","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/it\/multi-format-ads-guide-for-publishers\/","title":{"rendered":"Multi-Format Ads Guide for Publishers"},"content":{"rendered":"

Let’s talk about Multi-Format Ads! Reaching online audiences on different devices means advertisers can no longer adopt a \u2018one size fits all\u2019 approach when it comes to running campaigns. They need to be able to use different ad formats targeting different website positions to grab an end user’s attention at just the right moment.\u00a0<\/span><\/p>\n

Equally, Publishers need to provide inventory that is flexible enough to support different ad formats within different ad zone positions to provide new opportunities for Advertisers to bid on, while increasing the value of those ad zones to increase revenues and impression volumes. <\/span><\/p>\n

The solution is ExoClick\u2019s new Multi-Format ad zone, which serves multiple ad formats: banners or native in just one placement, pitching the banners and native ads against each other and serving the highest paying ad in the Multi-Format ad zone. This ability to serve multiple formats can increase the number of eligible bids for a publisher’s impressions while giving advertisers access to previously unavailable inventory, opening up a whole new world of possibilities for publishers and advertisers alike.\u00a0<\/span><\/p>\n

Check out our Publisher Case study: Increased revenues using our Multi-Format Ads<\/a> where we examine A\/B testing to show how one publisher significantly increased his ad placement revenues, impressions and ad spot bidding values.<\/p>\n

Think outside the box with a new perspective<\/b><\/span><\/p>\n

Multi-Format ads need a different mind set for Publishers, before you would think where your ad zones should be and which ad format to use. With Multi-Format ads, don\u2019t see them as ad formats, see them as ad placements. An ad placement can be defined as<\/span> a specific <\/b>location a display ad will be shown.<\/b> Multi-Format Ads allow you as a publisher to get really creative about your ad placements, with the right testing and experimentation you will increase your eCPMs by bringing greater value to your ad zones for advertisers.<\/span><\/p>\n

This Multi-Format ad guide will focus on creating one ad placement for banners and native ad formats, that can be added in rotation for Multi-Format Ads, we will evaluate:<\/span><\/p>\n