{"id":32465,"date":"2019-04-01T16:13:00","date_gmt":"2019-04-01T14:13:00","guid":{"rendered":"https:\/\/www.exoclick.com\/get-ready-for-new-mastercard-rules-for-free-trial-billing\/"},"modified":"2019-04-01T16:15:02","modified_gmt":"2019-04-01T14:15:02","slug":"get-ready-for-new-mastercard-rules-for-free-trial-billing","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/it\/get-ready-for-new-mastercard-rules-for-free-trial-billing\/","title":{"rendered":"Get ready for new Mastercard rules for free-trial billing"},"content":{"rendered":"

Starting 16 April 2019, Mastercard will enforce new rules for free-trial conversion billing for advertisers who sell physical products with a free-trial billing model. This does not affect digital products.<\/span><\/p>\n

Mastercard\u2019s new rules apply to vendors who meet all three of the following criteria:<\/span><\/p>\n

    \n
  1. Sell physical merchandise, not digital goods or services<\/span><\/li>\n
  2. Use a free-trial or negative option billing model<\/span><\/li>\n
  3. Sell nutraceutical products e.g. vitamins, creams, etc<\/span><\/li>\n<\/ol>\n

    If your business has all of those characteristics, you will be required to comply with new regulations. <\/span><\/p>\n

    Mastercard made these changes because of ongoing complaints from cardholders and regulators about deceptive merchant activity. These policy updates are intended to create more<\/span><\/p>\n

    consumer-friendly commerce. Digital goods, non-nutra products, and straight sales aren\u2019t regulated with these same expectations because they don\u2019t receive as many complaints. <\/span><\/p>\n

    This means that when obtaining cardholder approval for the first payment after the free trial, Mastercard will require merchants to send the cardholder a message, either by email or text, with the following details:<\/span><\/p>\n