{"id":16925,"date":"2017-03-28T13:48:18","date_gmt":"2017-03-28T11:48:18","guid":{"rendered":"https:\/\/www.exoclick.com\/us-native-digital-display-advertising-set-reach-22-billion-2017\/"},"modified":"2017-03-28T13:51:36","modified_gmt":"2017-03-28T11:51:36","slug":"us-native-digital-display-advertising-set-reach-22-billion-2017","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/it\/us-native-digital-display-advertising-set-reach-22-billion-2017\/","title":{"rendered":"US native digital display advertising set to reach over $22 billion in 2017"},"content":{"rendered":"<p>According to a new eMarketer <a href=\"https:\/\/www.emarketer.com\/Article\/eMarketer-Unveils-Estimates-Native-Ad-Spending\/1015457?ecid=NL1001\">report<\/a>, US native digital display ad spending is estimated to increase by 36.2% to $22.09 billion in 2017. That means it will make up almost 53% of all display ad expenditure in the US in 2017.<\/p>\n<p>The predictions are split into social native and non social native. While social takes up the biggest chunk, non social native is also expected to rise by 43% from $3.5 billion in 2017 to $5.02 billion by the end of 2018.<\/p>\n<p>Mobile is a key driver, with native mobile display ad spending projected to increase to $19.50 billion this year, which represents 88.3% of all native advertising.<\/p>\n<p>Lauren Fisher, an eMarketer Analyst explains that this rise in native digital display is largely due to a push by publishers trying to create premium, mobile inventory whilst advertisers are calling for ads that are more engaging and less intrusive.<\/p>\n<p>ExoClick offers a responsive native advertising format that displays on mobile, tablet and desktop, <a href=\"https:\/\/www.exoclick.com\/news\/exoclick-launches-fully-customizable-native-advertising-format\/\">click here<\/a> for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a new eMarketer report, US native digital display ad spending is estimated to increase by 36.2% to $22.09 billion in 2017. That means it will make up almost 53% of all display ad expenditure in the US in 2017. The predictions are split into social native and non social native. While social takes [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":16912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[97,127,261,121],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v18.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"According to a new eMarketer report, US native digital display ad spending is estimated to increase by 36.2% to $22.09 billion in 2017.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/it\/us-native-digital-display-advertising-set-reach-22-billion-2017\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"US native digital display advertising set to reach over $22 billion in 2017 - ExoClick\" \/>\n<meta property=\"og:description\" content=\"According to a new eMarketer report, US native digital display ad spending is estimated to increase by 36.2% to $22.09 billion in 2017.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/it\/us-native-digital-display-advertising-set-reach-22-billion-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-28T11:48:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-28T11:51:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2017\/03\/Native-social-jpeg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"324\" \/>\n\t<meta property=\"og:image:height\" content=\"344\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.exoclick.com\/#organization\",\"name\":\"ExoClick\",\"url\":\"https:\/\/www.exoclick.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.exoclick.com\/#logo\",\"inLanguage\":\"it-IT\",\"url\":\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2015\/04\/exoclick_new_baseline.png\",\"contentUrl\":\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2015\/04\/exoclick_new_baseline.png\",\"width\":1500,\"height\":613,\"caption\":\"ExoClick\"},\"image\":{\"@id\":\"https:\/\/www.exoclick.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.exoclick.com\/#website\",\"url\":\"https:\/\/www.exoclick.com\/\",\"name\":\"ExoClick\",\"description\":\"The innovative ad network\",\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.exoclick.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.exoclick.com\/it\/us-native-digital-display-advertising-set-reach-22-billion-2017\/#primaryimage\",\"inLanguage\":\"it-IT\",\"url\":\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2017\/03\/Native-social-jpeg.jpg\",\"contentUrl\":\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2017\/03\/Native-social-jpeg.jpg\",\"width\":324,\"height\":344},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/it\/us-native-digital-display-advertising-set-reach-22-billion-2017\/#webpage\",\"url\":\"https:\/\/www.exoclick.com\/it\/us-native-digital-display-advertising-set-reach-22-billion-2017\/\",\"name\":\"US native digital display advertising set to reach over $22 billion in 2017 - 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