The 2026 Chinese Lunar New Year is from February 17 to <\/span>March 3, 2026<\/span><\/p>\n 2026 is the Year of the Fire Horse, a rare event occurring every 60 years; Advertisers should use visuals featuring horses, fire, and the color red.<\/span><\/p>\n Boost conversions by understanding the cultural values in China: Understanding significant symbolism and what\u2019s taboo and acceptable to add to your campaign creatives.<\/span><\/p>\n Check out our campaign tips to ensure your campaign is delivered to the right audience: How you can target the right audience with ExoClick\u2019s tools.<\/span><\/p>\n The 2026 Lunar New Year welcomes the <\/span>Fire Horse<\/b>, a rare astrological event that occurs only <\/span>once every 60 years<\/b>. In the Chinese Zodiac, this combination represents the absolute <\/span>peak of energy. <\/b>This year combines the Horse\u2019s natural vitality with the intensity of the Fire element. It predicts that 2026 will have the following characteristics: bold, expressive, and decisive.\u00a0<\/span><\/p>\n The Chinese New Year will begin on the 17th of February and will conclude on the 3rd of March 2026. It is a critical period for global commerce, with <\/span>Alibaba noting a 28% increase in sales during the two weeks leading up to the Chinese New Year<\/span><\/a> 2024 when compared to the same period in 2023. The top categories that saw an increase include: <\/span>luxury goods, electronics, and health products.<\/b><\/p>\n So if you are an Advertiser, especially in the eCommerce vertical, read this article for our top tips for your creative campaigns in 2026!<\/span><\/p>\n It is important to note that dignity and prestige are values that are deeply ingrained in Chinese culture. <\/span>Always be careful with historical or cultural references. It is important that you also research the customs and culture to avoid misinterpretation that could damage your brand in China.<\/span><\/p>\n This Chinese New Year, focus on localized creatives and targeting that resonate with this market to boost your conversions this festive season. If you are not yet using ExoClick for your campaigns, <\/span>sign up today<\/span><\/a> to create campaigns and boost your brand\u2019s visibility ahead of the 2026 lunar New Year!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" The 2026 Lunar New Year is fast approaching. Check out these tips to increase conversions on your campaigns in China!<\/p>\n","protected":false},"author":1247,"featured_media":108844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1125,1098,213],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n2026 Lunar New Year: Campaign tips for increased conversion<\/b><\/h2>\n
Consumer behaviour during the Chinese New Year<\/b><\/h3>\n
2026 Lunar New Year Campaign tips: <\/b>Cultural values to inspire your campaigns.<\/b><\/h2>\n
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2026 Lunar New Year Campaign tips<\/b><\/h2>\n
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Make the most of the Chinese New Year with targeted Campaigns<\/strong><\/h2>\n