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Video Advertising Campaign Case Study: 220% ROI for eCommerce Nutra Offer
Giles Hirst — Head of Communication
June 14, 2022 — Ad formats, Case study, Consigli, eCommerce, Inserzionisti, Pre-roll in-stream, Video
Using ExoClick's video ad making service In this Instream video advertising campaign case study, an ExoClick advertiser wanted to convert a Nutra offer to the Indian market via his eCommerce website, Nutra is a very popular vertical with consumers in India. The advertiser had never tried video advertising before and was advised by his account manager that In-stream video could convert well for his product as it has a high... Read More
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Fluid Player New Update! Live Stream Video Ads
Anna Quiroga — Marketing Content Creator
June 10, 2022 — Case study, Editori, Inserzionisti, Non categorizzato, Pre-roll in-stream, Video
Ever since YouTube LIVE and Twitch, live stream video ads have become extremely popular to promote brands. Brands get to connect in real-time with their audience, achieving immediate engagement. This format has been proven to achieve a higher and more positive response from target consumers, which makes it very attractive both for publishers and advertisers alike. The free open source HTML 5 video player Fluid Player has been serving streaming... Read More
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Advertisers! ExoClick launches the Ultimate Guide to Online Games Offers
Anna Quiroga — Marketing Content Creator
May 30, 2022 — Ad formats, Business intelligence, Consigli, Fullpage Interstitial, Games, In Page Push Notification, Inserzionisti, Members traffic, Mobile, Native, Outstream, Pre-roll in-stream, Push Notifications, Responsive Display Ads, Targeting, Video
Online games have become one of the most popular forms of entertainment globally. This is why online games offers can lead to a great ROI for advertisers, especially with ExoClick’s traffic. According to Statista, online video games generated approximately 21.1 billion U.S. dollars in revenues in 2020. ExoClick serves 408,661,817 daily impressions for Games offers, including Free Content sites and Members area. If you are promoting and monetizing Games offers,... Read More
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Using Video Ads to Drive Sales for Your Online Store
Giles Hirst — Head of Communication
March 21, 2022 — eCommerce, Inserzionisti, Outstream, Pre-roll in-stream, Video
The pandemic changed people’s shopping habits and online shopping became the norm. At the same time the trend for watching short form video has also exploded as apps like TikTok, Instagram Reels, etc grew in popularity. In fact Influencer Shopping featuring short videos promoting products and brands are a big part of today’s marketing budgets. One of the best ways to get clicks to your eCommerce website is to use... Read More
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Video advertising campaign case study: 36% ROI for Dating offer
Giles Hirst — Head of Communication
July 7, 2021 — Ad formats, Affiliates, Case study, Dating, Desktop, Inserzionisti, Mobile, Native, Pre-roll in-stream, Video
In this Video advertising campaign case study we go through the process carried out by this advertiser to set up and optiize the campaign for Instream video for a dating offer. Campaign period: 1 October 2020 - 28 Feb 2021 Offer: Dating Ad Network: ExoClick Ad formats: In-stream video, Native, Banners GEOs: UK, Germany, Italy, Hungary, Romania, Poland, Czech Republic, Sweden, Norway Investment: 116,100 USD Total income: 157,896 USD Net... Read More
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Case study: How to optimise an In-Stream Video campaign
Oscar Amores — Senior Media Buyer
October 22, 2020 — Ad formats, Bidder, Case study, Consigli, Games, Inserzionisti, Mobile, Pre-roll in-stream, Targeting, Video
Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More
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Publisher case study: Increased earnings with In-Stream frequency capping settings
Ada Llorca — Head of Publishing
August 10, 2020 — Case study, Consigli, Editori, Pre-roll in-stream, Video
Squeezing extra revenues out of engaged users boosts not only your ad impressions but your revenues too. On a video content site, an engaged user will spend a prolonged length of time exploring the videos that you have on your site, therefore the best way to get more revenues out of this user is to show him more In-Stream video ads. ExoClick’s In-Stream ad zone setup allows you to experiment... Read More
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Advertisers: What is working in LATAM right now?
Giles Hirst — Head of Communication
August 4, 2020 — Ad formats, Business intelligence, Inserzionisti, Mobile, Pre-roll in-stream, Reports, Ricerca di mercato, Video
ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More
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ExoClick’s Ultimate Guide to Video Advertising
Giles Hirst — Head of Communication
July 1, 2020 — Ad formats, Affiliates, Consigli, Inserzionisti, Pre-roll in-stream, Tutorial, Video
Many advertisers want to start video advertising campaigns because they have a very high conversion rate compared to traditional banners. ExoClick offers three specific video ad formats: In-Stream, Outstream and Video Slider. This indepth Guide is designed to help you get started with video advertising campaigns. Video formats explained What are the differences between In-Stream, Outstream and Video Slider? In-Stream Video: Works with all major video players and automatically... Read More
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3 reasons why you should be using Video Advertising
Giles Hirst — Head of Communication
June 10, 2020 — Ad formats, Devices, Inserzionisti, Neofiti, Pre-roll in-stream, Video
Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. Trends have changed and end users are now more accustomed... Read More