Month: September 2014
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ExoClick goes Big Data and enables exclusive features
More than a year ago, ExoClick decided to massively invest into a large migration towards Big Data technology. Thanks to these complex improvements in the back-end, the platform is now able to offer a vast range of new features in its Admin Panel. From now on, Advertisers and Publishers are able to switch to the beta version of the new interface and benefit from ExoClick Big Data infrastructure: Live stats Close to... Read More
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Advice: 6 tips for retargeting campaigns
Giles Hirst — Head of Communication
September 8, 2014 — Uncategorized
Many ad networks, including ExoClick, offer retargeting or behavioural targeting, but what exactly is it? How does it work? What are the differences between positive, negative and personalized retargeting? How can you maximize the effectiveness of your retargeting campaigns? Read on... What is retargeting? Retargeting enables you to target specific users who have already shown some interest in your product or brand via one of your digital ads. It is... Read More