{"id":94542,"date":"2023-06-01T08:27:43","date_gmt":"2023-06-01T06:27:43","guid":{"rendered":"https:\/\/www.exoclick.com\/advertisers-have-you-tested-out-our-high-quality-direct-link-menu-tabs\/"},"modified":"2024-03-15T12:22:36","modified_gmt":"2024-03-15T11:22:36","slug":"advertisers-have-you-tested-out-our-high-quality-direct-link-menu-tabs","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/fr\/advertisers-have-you-tested-out-our-high-quality-direct-link-menu-tabs\/","title":{"rendered":"Advertisers! Have you tested out our high quality Direct Link Menu Tabs?"},"content":{"rendered":"

What is a Direct Link Menu Tab?<\/b><\/h2>\n

The Direct Link Menu Tab ad format is an advertisement displayed within the Menu or Navigation Tab of a website on desktop or mobile. The ad format is displayed as an actual Menu Tab. Publishers select either a Text or Image to describe the Menu Tab, so the end user is aware of what he will be clicking on. Once an end user clicks on a Direct Link Menu Tab, it then takes them directly to an offer\u2019s website or landing page. There are many great benefits of Direct Link Menu Tabs, which makes them a great tool for converting your offers.<\/span><\/p>\n

In the example below, the desktop website has the following as their Menu Tabs. The end user can navigate around sections on the site with the Main, Community, Help and Announcements Menu Tabs. The Tab that is labeled Games, is specifically available for advertisers with Games offers.<\/span><\/p>\n

\"How<\/p>\n

Popular Menu Tab verticals include Games, Dating, VoD, Streaming, eCommerce and Nutra.<\/span><\/p>\n

Benefits of Direct Link Menu Tabs<\/b><\/h2>\n

There are several benefits for advertisers to use Menu Tabs to promote their offers:<\/span><\/p>\n

You will get only qualified clicks:<\/b> Website publishers want to provide a great end user experience, not just related to the website’s content, but also to ensure that end users also get a great ad experience. It is the Publisher who decides what verticals will feature within the Menu Tabs, many times this is just one vertical that is of great interest to the website\u2019s end users, in the example above, Games are very interesting to this website\u2019s end users. Therefore if you buy the Games Direct Link Menu Tab, your offer will only receive qualified clicks from end users genuinely interested in playing online Games.\u00a0<\/span><\/p>\n

Prime position ad placement:<\/b> Because the Menu Tab a<\/span>d placement is within the website\u2019s Navigation Menu, this is a premium location for an ad. End users will constantly use this to click around the website, generating many opportunities for end users to see your Menu Tab throughout their website visit.<\/span><\/p>\n

Low competition with other advertisers:<\/b> Website p<\/span>ublishers limit the amount of verticals that they allow to be advertised, usually a maximum of one or two Direct Link Menu Tabs only. If the site has two Direct Link Menu Tabs, they will always be different, so for example there will never be two Games Menu Tabs on the website. All of this ensures that your ad, and only your ad, will have 100% visibility within the Menu Tab for your vertical.<\/span><\/p>\n

Easy to find the right website for your vertical:<\/b> Within ExoClick\u2019s admin panel we have made it very easy to find the correct Direct Link Menu Tabs available on our network that match your offers vertical. All Tabs on our network are labeled with a contextual vertical to allow only one product category to match the Tab\u2019s labeled text to an advertiser\u2019s offer, for example Tab Dating only allows dating advertising offers. This way advertisers can create bidding campaigns on Tabs for only dating traffic and can be assured that they will receive traffic only from tabs matching their product category. In the admin panel under marketplace select Ad Format > Direct Link and Ad Placement > Tab (Vertical). In the example below we have selected Tab Dating.<\/span><\/p>\n

\"\"<\/p>\n

Only quality traffic sources:<\/b> Menu Tabs are all high quality traffic sources, with each Menu Tab handpicked and verified by ExoClick account managers to ensure the best quality. New websites are implementing Direct Link Menu Tabs everyday, giving you new traffic sources to test on our network.<\/span><\/p>\n

No ad creative needed:<\/b> Because the ad format is a Menu Tab on a website, there is no need to invest time and resources into designing and testing different ad creatives. Freeing up your time to develop your landing pages. You can also use ExoClick\u2019s <\/span>Landing Page Distribution Algorithm.<\/span><\/a> There are 3 different algorithms to choose from:<\/span><\/p>\n