{"id":91454,"date":"2022-11-16T10:57:45","date_gmt":"2022-11-16T09:57:45","guid":{"rendered":"https:\/\/www.exoclick.com\/the-fundamentals-of-video-advertising-campaigns-with-exoclick\/"},"modified":"2024-10-04T10:11:00","modified_gmt":"2024-10-04T08:11:00","slug":"the-fundamentals-of-video-advertising-campaigns-with-exoclick","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/fr\/the-fundamentals-of-video-advertising-campaigns-with-exoclick\/","title":{"rendered":"The fundamentals of video advertising campaigns with ExoClick"},"content":{"rendered":"<h2><strong>&#8220;I have never seen such a high CTR!&#8221;<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">That\u2019s how one ExoClick advertiser described our In-Stream video ad format for his video advertising campaign, which you can <strong><a href=\"https:\/\/www.exoclick.com\/fr\/in-stream-video-advertiser-case-study-220-roi-for-ecommerce-nutra-offer\/\" target=\"_blank\" rel=\"noopener\">read in his video advertising campaign case study <\/a><\/strong><\/span><span style=\"font-weight: 400;\">here<\/span><span style=\"font-weight: 400;\">. This is w<\/span>hy is ExoClick the best video ad network for advertisers and publishers! <span style=\"font-weight: 400;\">Video advertising is perhaps the most important conversion tool in your arsenal to convert your offers. Finding the best video advertising traffic will help you maximize your video campaigns with ExoClick. In this blog post we will explain the fundamentals of video advertising campaigns with our network. It includes everything you need to know about video ad creatives, formats, video advertising platform features. We also talk about video ad campaign set up, best practices to get conversions. And finally check out our video advertising campaign case study, to show you different strategies for campaign success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ExoClick offers three video formats:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-Stream plays before an end user watches video content, just like Youtube. The format features a \u2018skip ad\u2019 button that the end user can click after 5 seconds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outstream is positioned within the content of a publisher&#8217;s site. As the end user scrolls through the content, an Outstream video ad will appear.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video Slider slides in from the bottom right of the websites page when an end user first visits a website.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bidding for video formats is CPM, CPC and also CPV (Cost per View). For CPV, the advertiser only pays if the end user has watched 10 seconds or more of the video ad.<\/span><\/p>\n<h2><b>Video marketing statistics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The fastest growing ad format is video, according to <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">Wyzowl<\/a>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">96% of consumers have watched explainer videos to learn about a product or service<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">94% think video has increased their customers understanding of their business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">86% of businesses utilize video marketing, and 87% of marketers think video provides a positive return on investment (ROI)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">84% of video marketers think video has helped with lead generation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">84% of people have made a purchase after watching a brand\u2019s video ad<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">78% of video marketers think it\u2019s had a direct positive impact on sales<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/biteable.com\/blog\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bitebale<\/span><\/a><span style=\"font-weight: 400;\"> also states:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">74% of marketers think video has a greater ROI than static imagery, such as display ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">68% of marketers think video has a greater ROI than Google Ads<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So let\u2019s look in more detail how you can convert your offers using video ad formats.<\/span><\/p>\n<h2><b>How to create high performing video ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s a 15-30 second video creative to sell your offer, which is much more compelling than simple image display ads. Additionally it is a very powerful tool for engagement. You can show product demos, tutorials, entertaining marketing and brand messages. When an end user clicks on your video ad they are taken directly to your offer\u2019s landing page. A good creative targeting the best video advertising traffic will bring great results as you can see in our Video advertising campaign case study later on in this article.<\/span><\/p>\n<h3><b>Video advertising creative<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A typical video ad will contain video imagery that tells a story. The content doesn\u2019t have to be shot on a professional video camera, a good quality mobile phone is perfectly acceptable. We are now used to seeing TikTok and Instagram Reels videos shot by real users. So consumers are now accustomed to seeing a video that is not full of high production values. Video ads can be edited into ads with texts and logos on several low cost apps on mobile or desktop. Try one of these ExoClick recommended video editing platforms, all can produce video ads in just a few minutes and find out w<\/span>hy is ExoClick the best video ad network for advertisers and publishers<span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/clipchamp.com\/en\/video-editor\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Clipchamp<\/span><\/a><span style=\"font-weight: 400;\"> is a professional video editor that works in Google Chrome and Microsoft Edge based on Chromium, it gives you unlimited 1080p exports (Full HD), unlimited cloud storage and unlimited audio stock. The Business account starts from $13 per month.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/shotstack.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Shotshack<\/span><\/a><span style=\"font-weight: 400;\"> allows you to create 100 videos for $5 with access to free stock photos, videos, graphics and templates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.creatopy.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Creatopy<\/span><\/a><span style=\"font-weight: 400;\"> costs $17 a month and also gives you access to free stock photos, videos, graphics and templates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/invideo.io\/make\/online-video-editor\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">invideo<\/span><\/a><span style=\"font-weight: 400;\"> which costs $360 per year and features quick video templates and a free to use massive video library and easy to use effects.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">ExoClick has specific video ad specifications that are inline with the <\/span><strong><a href=\"https:\/\/www.exoclick.com\/fr\/why-are-the-iab-standards-important\/\">IAB industry standards<\/a><\/strong><span style=\"font-weight: 400;\"> which ensures a better CTR for your video ads. Additionally the format is fully responsive to work for all our 3 video formats across all devices. Another reason w<\/span>hy is ExoClick the best video ad network for advertisers and publishers. <span style=\"font-weight: 400;\">Here are the specifications:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Type: MPEG-4 video (video\/mp4)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aspect ratio: 16:9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Resolution 128&#215;720<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Duration: 15 &#8211; 30 seconds<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">File size: 50MB maximum<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video Codec: H.264<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audio Codec MPEG-4 AAC<\/span><\/li>\n<\/ul>\n<h3><b>Video ad texts and voiceovers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Next come the texts to tempt the end user into finding out more and hopefully converting into a sale. We recommend that your video contains texts, and a voiceover of the same texts. Check out our blog post <\/span><strong><a href=\"https:\/\/www.exoclick.com\/fr\/use-video-advertising-voiceovers-to-improve-conversions\/\" target=\"_blank\" rel=\"noopener\">Use Video advertising voiceovers to improve conversions<\/a><\/strong><span style=\"font-weight: 400;\">. Remember that some end users may watch your video ad with the sound muted, so you should always include texts. Your texts and voiceover should cover the following 5 messages:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1: Introduce your offer<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2: Key message one<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3: Key message two<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4: Pricing or discount promotion<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5: A strong call to action<\/span><\/p>\n<h3><b>A strong call to action<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To reach and convert the best video advertising traffic, this is the most important stage. It it is the strongest message to get the end user to click. We recommend that you keep the CTA short and to the point. Additionally, ExoClick introduced a new <\/span><a href=\"https:\/\/www.exoclick.com\/fr\/new-feature-call-to-action-friendly-url-for-video-formats\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Video CTA feature and Friendly URL feature<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>Video CTA feature:<\/b><span style=\"font-weight: 400;\"> In your admin panel, you can now use predetermined CTA text overlays on your video ads from a drop down menu, available options include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click for More<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click Here<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Play Game<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Play Game Now<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Play Now<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See More<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See Now<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Try for Free<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">View Here<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">View More<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Watch Free<\/span><\/li>\n<\/ul>\n<p><b>Friendly URL feature:<\/b><span style=\"font-weight: 400;\"> This feature will display on your ad as a Domain name, below the CTA, with a maximum of 15 characters. To pass through our Compliance team, the domain should be the same as your landing page URL.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The benefits for both these features are that you can test different CTAs to see which converts the best for your campaign and the Friendly URL lets the end user know the domain they will be taken to, which builds end user trust. In the example below, you can see how a dating advertiser could use these features:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-91410\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/ExoClicks-CTA-and-Friendly-URL-feature.png\" alt=\"video advertising campaigns\" width=\"1083\" height=\"558\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/ExoClicks-CTA-and-Friendly-URL-feature.png 1083w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/ExoClicks-CTA-and-Friendly-URL-feature-300x155.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/ExoClicks-CTA-and-Friendly-URL-feature-1024x528.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/ExoClicks-CTA-and-Friendly-URL-feature-150x77.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/ExoClicks-CTA-and-Friendly-URL-feature-768x396.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/ExoClicks-CTA-and-Friendly-URL-feature-720x371.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/ExoClicks-CTA-and-Friendly-URL-feature-530x273.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/ExoClicks-CTA-and-Friendly-URL-feature-970x500.png 970w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/ExoClicks-CTA-and-Friendly-URL-feature-320x165.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/ExoClicks-CTA-and-Friendly-URL-feature-820x422.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/ExoClicks-CTA-and-Friendly-URL-feature-470x242.png 470w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/ExoClicks-CTA-and-Friendly-URL-feature-338x174.png 338w\" sizes=\"(max-width: 1083px) 100vw, 1083px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Check out our Video advertising campaign <a href=\"https:\/\/www.exoclick.com\/fr\/advertiser-case-study-games-offer-using-exoclicks-cta-video-feature\/\" target=\"_blank\" rel=\"noopener\">case study<\/a> here.<\/span><span style=\"font-weight: 400;\">\u00a0It shows how effective our CTA feature was for generating a higher CTR for this advertiser\u2019s offer using the Outstream video ad format. It showed an overall click growth of 11.66% compared to when the advertiser didn\u2019t use the CTR feature.<\/span><\/p>\n<h2><b>Using Video advertising as part of a wider marketing mix<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Many advertisers use video advertising as part of a wider campaign which can also include using a mix of other formats including Banners and Native. To better track the results of how your video ad is performing let\u2019s look at Attribution. If you are using VAST video ads these metrics can be discovered by using custom attribution, and the reason why it\u2019s useful is that you can see how video ads work as a support to your overall sales funnel, and from what we have seen, we estimate that this could be contributing to about 30% of your sales. Let\u2019s look at two scenarios:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scenario 1<\/b><span style=\"font-weight: 400;\">: What if a user saw your video ad and didn\u2019t click on it, but later remembered your product and did a type in search in Google \u2013 wouldn\u2019t it be good to know that this type in was because the user had previously seen your video ad? Simply add a new pixel conversion tracking goal on your video ad campaign to track the conversions without a click, typically coming from type in and Google search.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scenario 2<\/b><span style=\"font-weight: 400;\">: What if a user saw your entire video or a high percentage of it and didn\u2019t click, if you track video views with a pixel, you can create a retargeting campaign with Banner\/Native ads for the same offer. This will help you to measure the increased conversion rate for users after having seen your video ad. Don\u2019t forget to attribute some value to the video ad campaign based on your attribution model.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For more information on using VAST and Custom Attribution, contact your account manager or our Customer Success team <\/span><a href=\"https:\/\/www.exoclick.com\/fr\/nous-contacter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong>here<\/strong><\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Best practices for video advertising campaigns<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In order to win the best video advertising traffic, video advertising campaigns need a different strategy to display advertising campaigns, here are some tips for success.<\/span><\/p>\n<p><b>Campaign testing phase: <\/b><span style=\"font-weight: 400;\">It is very important that you run test campaigns for your offers first. Keep your test campaigns running for 7 days including the weekend, don\u2019t give up after 2 days if you have few or no conversions. You need to test for at least a week to collect a decent amount of data. You will then use this valuable data to launch full campaigns.<\/span><\/p>\n<p><b>Create separate test campaigns for each format and device: <\/b><span style=\"font-weight: 400;\">You should test all three video ad formats: In-Stream, Outstream and Slider to gather data and see which format gives you the best conversions. You need to create dedicated test campaigns for each format because if you target all three video formats the key performance metrics between In-Stream, Slider and Outstream are different. Please note: in Video campaign set up ALL is enabled by default. This means you will target your Video campaign at all formats:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-91418 size-full\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection.png\" alt=\"Admin panel video campaign set up\" width=\"1004\" height=\"149\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection.png 1004w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-300x45.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-150x22.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-768x114.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-720x107.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-530x79.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-320x47.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-820x122.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-526x78.png 526w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-338x50.png 338w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To set up individual video format campaigns only, select the format you want to use, in the example below we have selected Outstream Video:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-91426 size-full\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-2.png\" alt=\"Admin panel video campaign set up\" width=\"996\" height=\"148\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-2.png 996w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-2-300x45.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-2-150x22.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-2-768x114.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-2-720x107.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-2-530x79.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-2-320x48.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-2-820x122.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-2-526x78.png 526w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Admin-Panel-ad-format-selection-2-338x50.png 338w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It is also important to set up separate Mobile and Desktop campaigns, due to different performance on various devices.<\/span><\/p>\n<p><b>Create separate RON and Premium Traffic campaigns: <\/b><span style=\"font-weight: 400;\">RON (Run of Network) is a less expensive traffic source, each day new traffic sources are added to RON, so it&#8217;s a great way to discover new ad zones from which you can create whitelist campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Premium are verified high quality traffic sites with more stable volumes than RON sites, this source is more expensive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you target both RON and Premium together you can waste money on RON campaigns because you are bidding a higher price for the mixed in Premium traffic sources. So better to create separate campaigns here also.\u00a0<\/span><\/p>\n<p><b>Bidding: <\/b><span style=\"font-weight: 400;\">In order to win the best video advertising traffic, for test campaigns always use Smart CPM, this will help you win bids within your set budget. We also recommend that you use ExoClick&#8217;s Bidder to automate bids for you and automatically block non performing ad zones. We recommend not to set too many rules, this example is a good starting point for video advertising.:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-91434 size-full\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Bidder-algorithm.png\" alt=\"Bidder set up for video ad campaigns\" width=\"1414\" height=\"455\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Bidder-algorithm.png 1414w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Bidder-algorithm-300x97.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Bidder-algorithm-1024x330.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Bidder-algorithm-150x48.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Bidder-algorithm-768x247.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Bidder-algorithm-720x232.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Bidder-algorithm-530x171.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Bidder-algorithm-320x103.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Bidder-algorithm-820x264.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Bidder-algorithm-526x169.png 526w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Bidder-algorithm-338x109.png 338w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Set a Target CPA slightly lower than the actual CPA, for example if the CPA is 2, set your Target CPA at say 1.9, then set your Maximum Test Budget at twice the CPA and don\u2019t use any zone blocking rules. This might seem like a basic algorithm but it is very effective for video advertising when tryign to get the best video advertising traffic for your white lists.<\/span><\/p>\n<p><b>Frequency Capping: <\/b><span style=\"font-weight: 400;\">Ensure that you enable Frequency Capping, which allows you to restrict the number of times a unique user will see your video ad, to prevent video ad blindness. We recommend 1 time every 24 hours.<\/span><\/p>\n<p><b>Daily testing budget: <\/b><span style=\"font-weight: 400;\">Aim for $50-$100 as a daily test budget, anything less will not get you enough data.<\/span><\/p>\n<p><b>Delivery mode: <\/b><span style=\"font-weight: 400;\">Select \u2018Distribute throughout the day\u2019 for your test campaigns, again this will help you gather more realistic data.\u00a0<\/span><\/p>\n<p><b>Targeting: <\/b><span style=\"font-weight: 400;\">For test campaigns keep the Time Schedule field open, if you set specific time periods you will get less traffic, and that traffic will be more competitive\/expensive. However make sure you do basic targeting such as OS, device, language, etc, only use targeting that is really necessary. Again this is to collect a good range of data, then after 7 days you can evaluate the performance of your test campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, maybe after 7 days you see that your offer is performing really well on Android but not on iOS, so when it comes to launching your main campaigns you can target Android and block iOS.\u00a0 Or, perhaps after testing you get no clicks on a Wednesday evening but lots of clicks on Saturday evening, so when you launch your main campaigns set the Time Schedule to focus more on Saturday.<\/span><\/p>\n<p><b>Landing Page Algorithm: <\/b><span style=\"font-weight: 400;\">Use this tool to test out different Landing Pages. Choose between three traffic share algorithms to automate testing your landing pages and see which converts the best. Even spreads out the traffic evenly between LPs, Fixed lets you set percentages of traffic share to LPs and Automatic sends more traffic to the LP that is performing the best.\u00a0<\/span><\/p>\n<p><b>Keep checking: <\/b><span style=\"font-weight: 400;\">Don\u2019t just leave your test campaigns to run, keep checking them everyday including weekends, if you see something strange or something you don\u2019t understand, reach out to your account manager or a Customer Success Specialist <\/span><a href=\"https:\/\/www.exoclick.com\/fr\/nous-contacter\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> for help.<\/span><\/p>\n<p><b>Your 1 week follow up: <\/b><span style=\"font-weight: 400;\">So you have been testing for one week, analyze your test campaigns data to help you set up your full campaigns. If you need help here, please contact your account manager or Customer Success Specialist to set up an optimisation meeting.<\/span><\/p>\n<p><b>Launch your full campaigns: <\/b><span style=\"font-weight: 400;\">After your 1 week follow up you should have gathered enough data to start building white lists of ad zones that have the best video advertising traffic. So you should be ready to launch those full campaigns. Just bear in mind a couple of things:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you see that 1 publisher site or 1 ad zone is converting really well for you and therefore you have optimized your campaign accordingly, bear in mind that traffic can change from day to day, so you may have to re optimize your campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be aware of different minimum bids on different ad zones, we recommend that you create different campaigns specifically for ad zones that you are targeting or you could burn money on cheaper ad zones, because you will be paying more for them than they are worth.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Just as we did in our Video advertising campaign case study, keep checking those video advertising campaigns everyday, and don&#8217;t forget to review each video advertising campaign case study mentioned in this post to help you get video advertising campaign success!<\/span><\/p>\n<h2>Bid for the best video advertising traffic<\/h2>\n<p>Not a client of ExoClick yet? <strong><a href=\"https:\/\/www.exoclick.com\/fr\/inscription\/\" target=\"_blank\" rel=\"noopener\">Sign up today<\/a><\/strong> and start testing out our best video advertising traffic sources. Or, if you need more reasons <strong><a href=\"https:\/\/www.exoclick.com\/fr\/3-reasons-why-exoclick-is-the-best-video-ad-network-for-advertisers\/\" target=\"_blank\" rel=\"noopener\">why is ExoClick the best video ad network for advertisers<\/a><\/strong> and publishers <strong><a href=\"https:\/\/www.exoclick.com\/fr\/nous-contacter\/\" target=\"_blank\" rel=\"noopener\">get in touch with our Customer Success team<\/a><\/strong> now. Convert your offers with video ads today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding the best video advertising traffic will help you maximize your video campaigns with ExoClick. In this blog post we will explain the fundamentals of video advertising campaigns with our network.<\/p>\n","protected":false},"author":5,"featured_media":91444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1123,138,935,753,996,149,238],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v18.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Finding the best video advertising traffic will help you succeed just like our Video advertising campaign case study.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/fr\/the-fundamentals-of-video-advertising-campaigns-with-exoclick\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The fundamentals of video advertising campaigns with ExoClick - ExoClick\" \/>\n<meta property=\"og:description\" content=\"Finding the best video advertising traffic will help you succeed just like our Video advertising campaign case study.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/fr\/the-fundamentals-of-video-advertising-campaigns-with-exoclick\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-16T09:57:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-04T08:11:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/The-fundamentals-of-video-advertising-campaigns-with-ExoClick.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.exoclick.com\/#organization\",\"name\":\"ExoClick\",\"url\":\"https:\/\/www.exoclick.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.exoclick.com\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2015\/04\/exoclick_new_baseline.png\",\"contentUrl\":\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2015\/04\/exoclick_new_baseline.png\",\"width\":1500,\"height\":613,\"caption\":\"ExoClick\"},\"image\":{\"@id\":\"https:\/\/www.exoclick.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.exoclick.com\/#website\",\"url\":\"https:\/\/www.exoclick.com\/\",\"name\":\"ExoClick\",\"description\":\"The innovative ad network\",\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.exoclick.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.exoclick.com\/fr\/the-fundamentals-of-video-advertising-campaigns-with-exoclick\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/The-fundamentals-of-video-advertising-campaigns-with-ExoClick.png\",\"contentUrl\":\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/The-fundamentals-of-video-advertising-campaigns-with-ExoClick.png\",\"width\":1024,\"height\":576,\"caption\":\"video advertising campaigns\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/fr\/the-fundamentals-of-video-advertising-campaigns-with-exoclick\/#webpage\",\"url\":\"https:\/\/www.exoclick.com\/fr\/the-fundamentals-of-video-advertising-campaigns-with-exoclick\/\",\"name\":\"The fundamentals of video advertising campaigns with ExoClick - 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