{"id":87606,"date":"2022-04-20T09:38:13","date_gmt":"2022-04-20T07:38:13","guid":{"rendered":"https:\/\/www.exoclick.com\/advertiser-guide-to-responsive-display-ads\/"},"modified":"2024-03-18T12:20:44","modified_gmt":"2024-03-18T11:20:44","slug":"advertiser-guide-to-responsive-display-ads","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/fr\/advertiser-guide-to-responsive-display-ads\/","title":{"rendered":"Advertiser Guide to Responsive Display Ads"},"content":{"rendered":"

Imagine if you could access all display inventory from one campaign. That\u2019s where Responsive Display Ads can help. In our Advertiser Guide to Responsive Ads, we are going to explain everything you need to know!<\/span><\/p>\n

A Responsive Display Ad (RDA) is a Banner ad that automatically adapts its size, format and appearance to fit any standard IAB Banner display ad placement. RDAs are used by Advertisers and Publishers on Google Ads and now they are available on ExoClick\u2019s platform. RDAs are created automatically from an Advertiser\u2019s uploaded assets: images and texts (title, description and brand). ExoClick\u2019s system then combines and adjusts them so that the final Banner creatives fit all of the following Publisher Banner display ad zone specifications:<\/span><\/p>\n

160\u00d7600<\/span><\/p>\n

300\u00d7100<\/span><\/p>\n

300\u00d7250<\/span><\/p>\n

300\u00d7500<\/span><\/p>\n

728\u00d790<\/span><\/p>\n

900\u00d7250<\/span><\/p>\n

Here is an example of the different banner ad sizes created by ExoClick\u2019s system from 1 image, a Title, a Description and a Brand name:<\/span><\/p>\n

\"Advertiser<\/p>\n

How to Create Responsive Display Ad Campaigns<\/strong><\/h2>\n

For Native Ad campaigns there is a Responsive Display Ads checkbox on Step 4 of our tutorial below, please note that this box is enabled by default. Leaving RDAs enabled will extend the reach of your campaign to include Banner zones that are enabled for Responsive Display Ads. Essentially using content from your Native campaign and then serving the ad to responsively display within the allocated banner zone.\u00a0\u00a0<\/span>You can use RDAs together with the other Native ad zone types (Exit Widget, Interstitial Widget, Recommendation Widget, RTB Native Ad Supply) <\/span>or<\/span> create specific campaigns for RDAs.\u00a0<\/span>Now we will show you in detail how to set up a Responsive Display Ad campaign\u00a0<\/span><\/p>\n

Step 1<\/strong>\u00a0<\/span><\/p>\n

In your admin panel set up a Campaign as normal, by clicking the NEW CAMPAIGN green button. Now select your Categories and select from the Ad Format drop down menu Native 300×300.<\/span><\/p>\n

\"Responsive<\/p>\n

Step 2<\/strong><\/p>\n

Now it’s time to add your Variation which will provide the assets for ExoClick\u2019s system to create your Responsive Display Ads in various different sizes. Under Ads, add your Landing Page, your title text, description text and brand. You can include emojis for greater end user engagement. It is important to add your Brand name, this will bring you more qualified clicks because the end user will know they are clicking on an ad and are interested in your offer.<\/span><\/p>\n

\"Advertiser<\/p>\n

Now click SELECT FILES for your image.<\/span><\/p>\n

Step 3<\/strong><\/p>\n

Upload your image, it should measure 300x300px.<\/span><\/p>\n

\"Advertiser<\/p>\n

Then Click ADD 1 VARIATION, the assets are now pending approval. Here are some tips for your assets for RDAs:<\/span><\/p>\n