{"id":87392,"date":"2022-03-21T15:16:02","date_gmt":"2022-03-21T14:16:02","guid":{"rendered":"https:\/\/www.exoclick.com\/using-video-ads-to-drive-sales-for-your-online-store\/"},"modified":"2024-03-18T12:24:41","modified_gmt":"2024-03-18T11:24:41","slug":"using-video-ads-to-drive-sales-for-your-online-store","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/fr\/using-video-ads-to-drive-sales-for-your-online-store\/","title":{"rendered":"Using Video Ads to Drive Sales for Your Online Store"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The pandemic changed people\u2019s shopping habits and online shopping became the norm. At the same time the trend for watching short form video has also exploded as apps like TikTok, Instagram Reels, etc grew in popularity. In fact Influencer Shopping featuring short videos promoting products and brands are a big part of today\u2019s marketing budgets. <\/span><span style=\"font-weight: 400;\">One of the best ways to get clicks to your eCommerce website is to use Video advertising on ExoClick\u2019s network. ExoClick offers 3 different video ad formats:<\/span><\/p>\n<p><b>Outstream video:\u00a0<\/b><span style=\"font-weight: 400;\">The video ad is displayed to an end user as they browse a website, suddenly appearing as the user scrolls towards it..<\/span><\/p>\n<p><b>In-Stream video:\u00a0<\/b><span style=\"font-weight: 400;\">The ad is shown as a pre-roll video that plays before an end user views a video on a website,\u00a0 just like YouTube<\/span><\/p>\n<p><b>Video Slider:\u00a0<\/b><span style=\"font-weight: 400;\">The video ad slides in from the bottom right of the website\u2019s page, making it very eye catching to the end user.<\/span><\/p>\n<p><b>Bidding for all video formats is:<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>CPM<\/strong>: You pay for 1,000 video ad impressions<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>CPC<\/strong>: You pay the price of a click only if an end user clicks on your video ad<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>CPV<\/strong>: Cost per view, you pay only if the video is watched by an end user for a certain amount of seconds.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>CTRS for eCommerce<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If we compare standard Banner ad CTRs against our 3 video ad formats you can see that for the eCommerce vertical are a lot higher, giving you a greater chance to get leads for your shop\u2019s website.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-87381\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/table-ctrs.png\" alt=\"Using Video Ads to Drive Sales for Your Online Store\" width=\"810\" height=\"300\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/table-ctrs.png 810w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/table-ctrs-300x111.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/table-ctrs-150x56.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/table-ctrs-768x284.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/table-ctrs-720x267.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/table-ctrs-530x196.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/table-ctrs-320x119.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/table-ctrs-526x195.png 526w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/table-ctrs-338x125.png 338w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><span style=\"font-size: 18pt;\"><b>Advantages of using video advertising<\/b><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With the growth in video short content due to apps like Instagram, TikTok and sites like Youtube, consumers prefer to see a video ad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video ads are great for brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher cost to bid for compared to banners but has a much higher CTR\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video ads can be from 15 to 30 seconds in length, giving you much more exposure to sell in your brand and products to a consumer, compared to a single image in a banner<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video ads allow you to get really creative and tell a compelling story about your offer<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 18pt;\"><b>Creative concept<\/b><\/span><\/p>\n<p>There are several ways to promote your online store, but the best and simplest way is to stay focussed. We recommend that you concentrate on featuring no more than 2 products in the video ad. These can be best sellers, or maybe a flash sale to clear stock. If you show too many products it will be difficult for the viewer to focus, and the most important thing is to capture their interest. You can include a voiceover but we also recommend that you use texts. This is because formats like Outstream and Slider display with the volume muted, the viewer has to unmute to hear the voiceover. So to keep things simple the best option is background music and texts. Here is an example of an ideal video ad script:<\/p>\n<p><strong>Text 1:<\/strong> Brand logo and messaging about your online store e.g. The best place to buy (insert your store type) online<br \/>\n<strong>Text 2:<\/strong> Product 1, show an image of the product and a very brief description and price<br \/>\n<strong>Text 3:<\/strong> Product 2, show an image of the product and a very brief description and price<br \/>\n<strong>Text 4:<\/strong> Delivery details e.g. Free delivery on orders over $100<br \/>\n<strong>Text 5 (optional):<\/strong> Promo offer e.g. use the code FIRSTORDER for a 10% discount<br \/>\n<strong>Text 5:<\/strong> CTA, your Call To Action, e.g. Shop Now! Hurry! Limited Stock, etc<\/p>\n<p><span style=\"font-size: 18pt;\"><b>Video Creative options<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many easy to edit video templates providers that alow you to create your own ads:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/clipchamp.com\/en\/video-editor\/\"><span style=\"font-weight: 400;\">Clipchamp<\/span><\/a><span style=\"font-weight: 400;\"> is a professional video editor that works in Google Chrome and Microsoft Edge based on Chromium, it gives you unlimited 1080p exports (Full HD), unlimited cloud storage and unlimited audio stock. The <\/span><a href=\"https:\/\/clipchamp.com\/en\/pricing\/\"><span style=\"font-weight: 400;\">Business account<\/span><\/a><span style=\"font-weight: 400;\"> starts from $13 per month.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/shotstack.io\/\"><span style=\"font-weight: 400;\">Shotshack<\/span><\/a><span style=\"font-weight: 400;\"> allows you to create 100 videos for $5 with access to free stock photos, videos, graphics and templates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.creatopy.com\/\"><span style=\"font-weight: 400;\">Creatopy<\/span><\/a><span style=\"font-weight: 400;\"> costs $17 a month and also gives you access to free stock photos, videos, graphics and templates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/invideo.io\/make\/online-video-editor\/\"><span style=\"font-weight: 400;\">invideo<\/span><\/a><span style=\"font-weight: 400;\"> which costs $360 per year and features quick video templates and a free to use massive video library and easy to use effects.<\/span><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/photoadking.com\/\">Photoadking<\/a> which starts at $4 per month and provides 1,000s of editable templates.<\/li>\n<\/ul>\n<p><strong><span style=\"font-size: 18pt;\">Requirements for Video ads<\/span><\/strong><br \/>\n<strong>Quality:<\/strong> The video quality needs to be high enough to be easily viewable to all site visitors<br \/>\n<strong>Type<\/strong>: MPEG-4 video (video\/mp4)<br \/>\n<strong>Video Codec:<\/strong> H.264<br \/>\n<strong>Audio Codec:<\/strong> MPEG-4 AAC<br \/>\n<strong>File size maximum:<\/strong> 51.2 MB.<br \/>\n<strong>Aspect Ratio:<\/strong> Popular video players automatically resize the video so that it fits to their dimensions while keeping the ratio. Nevertheless, a ratio matching the player ratio (if known) is preferable. Most common video aspect ration used is 16:9<br \/>\n<strong>Resolution:<\/strong> The resolution should be viewable by all site visitors.<br \/>\n<strong>Duration:<\/strong> The minimum duration is 15 seconds and maximum 30 seconds duration.<\/p>\n<p><span style=\"font-size: 18pt;\"><b>Don\u2019t have video creatives? No problem<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">ExoClick offers a free Video Making Service and we can create them for you!\u00a0<\/span><span style=\"font-weight: 400;\">In order to qualify for the free video ads, you will need to commit to set up a test video ad campaign on receipt of your video ad, spending $50\/50\u20ac a day for 7 days. <\/span><span style=\"font-weight: 400;\">This is very important because you need 7 days worth of test data in order to have enough information to then launch your full video ad campaign. You may not get many conversions during your test period, but this is not the goal with a test campaign, the goal is to find out which ad zones work the best for your offer, so you can concentrate all your efforts by targeting those ad zones in your white list after the test period is over. Your account manager or a Customer Success specialist will help you set up your test campaign and optimise for your full campaign. <\/span><span style=\"font-weight: 400;\">Here is a <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=yvCkzpPNQUQ\"><span style=\"font-weight: 400;\">video tutorial<\/span><\/a><span style=\"font-weight: 400;\"> explaining how to set up a test Video Campaign with ExoClick.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please contact your ExoClick account manager or a Customer Success Specialist <strong><a href=\"https:\/\/www.exoclick.com\/fr\/nous-contacter\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong> for more information about our free Video Making Service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a deeper understanding of how video advertising works check out our <\/span><a href=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/Ultimate-guide-to-Video-Advertising-2022-ENG.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ultimate Guide to Video Advertising.<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All you need to know to use Video Advertising to promote your online store and drive online sales, we can even help you create Video ads.<\/p>\n","protected":false},"author":5,"featured_media":87375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1123,647,851,935,753,996,238],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v18.0) - 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