{"id":83374,"date":"2021-05-13T10:01:21","date_gmt":"2021-05-13T08:01:21","guid":{"rendered":"https:\/\/www.exoclick.com\/?p=83374"},"modified":"2024-03-26T16:44:58","modified_gmt":"2024-03-26T15:44:58","slug":"publisher-case-study-increased-revenues-using-our-multi-format-ads","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/fr\/publisher-case-study-increased-revenues-using-our-multi-format-ads\/","title":{"rendered":"Publisher Case Study: Increased revenues using our Multi-Format Ads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Using Multi-Format ads can significantly increase your ad placement revenues, impressions and ad spot bidding values.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We carried out A\/B testing with a well known publisher on our network. The publisher carried out 4 separate tests on 4 different ad placements:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desktop NTV 300&#215;250 banner<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desktop Footer 900&#215;250 banner<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile NTV 300&#215;250 banner<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile Footer 300&#215;250 banner<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Variant A traffic was sent to the websites original banner ad zones above\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Variant B the ad zone was changed to a Multi-Format ad placement\u00a0<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>Ad Placement: Desktop NTV<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Variant\u00a0 A: Banner 300&#215;250\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Variant\u00a0 B: Multi-Format ad placement using a 2&#215;2 Native widget competing with a 300&#215;250 banner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Multi-Format ad shows a big improvement compared to the original banner only ad zone, here are the results:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-83285\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-NTV_A.png\" alt=\"\" width=\"810\" height=\"173\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-NTV_A.png 810w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-NTV_A-300x64.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-NTV_A-150x32.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-NTV_A-768x164.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-NTV_A-720x154.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-NTV_A-530x113.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-NTV_A-320x68.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-NTV_A-526x112.png 526w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Comparing Native widget and Banner behaviour within the Multi-Format ad placement:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-83293\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-NTV_B.png\" alt=\"\" width=\"806\" height=\"209\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-NTV_B.png 806w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-NTV_B-300x78.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-NTV_B-150x39.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-NTV_B-768x199.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-NTV_B-720x187.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-NTV_B-530x137.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-NTV_B-320x83.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-NTV_B-526x136.png 526w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><\/p>\n<p><span style=\"font-size: 18pt;\"><b>Ad Placement:Desktop Footer<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Variant\u00a0 A: Banner 900&#215;250\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Variant\u00a0 B: Multi-Format ad placement using a Native widget 1&#215;3 competing with 3x 300&#215;250 banners and 1 x 900&#215;250 banner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Multi-Format ad shows a big improvement compared to the original banner only ad zone, here are the results:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-83301\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-Footer_A-1.png\" alt=\"\" width=\"808\" height=\"171\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-Footer_A-1.png 808w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-Footer_A-1-300x63.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-Footer_A-1-150x32.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-Footer_A-1-768x163.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-Footer_A-1-720x152.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-Footer_A-1-530x112.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-Footer_A-1-320x68.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-Footer_A-1-526x111.png 526w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Comparing Native widget and the Banner behaviours within the Multi-Format ad placement:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-83325\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-Footer_B-2.png\" alt=\"\" width=\"810\" height=\"260\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-Footer_B-2.png 810w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-Footer_B-2-300x96.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-Footer_B-2-150x48.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-Footer_B-2-768x247.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-Footer_B-2-720x231.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-Footer_B-2-530x170.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-Footer_B-2-320x103.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Desktop-Footer_B-2-526x169.png 526w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><span style=\"font-size: 18pt;\"><b>Ad Placements: Mobile NTV &amp; Mobile Footer<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Variant\u00a0 A: NTV Banner 300&#215;250 &amp; Mobile Footer 300&#215;250<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Variant\u00a0 B: Both ad placements were tested with Multi-Format ads using a 2&#215;2 Native widget competing with a 300&#215;250 banner and a 300&#215;100 banner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Multi-Format ad shows a big improvement compared to the original banner only ad zone, here are the results:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-83317\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_A.png\" alt=\"\" width=\"810\" height=\"197\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_A.png 810w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_A-300x73.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_A-150x36.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_A-768x187.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_A-720x175.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_A-530x129.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_A-320x78.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_A-526x128.png 526w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Comparing Native widget and Banner behaviours within the Multi-Format ad placement:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-83333\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_B.png\" alt=\"\" width=\"803\" height=\"272\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_B.png 803w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_B-300x102.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_B-150x51.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_B-768x260.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_B-720x244.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_B-530x180.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_B-320x108.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_B-526x178.png 526w\" sizes=\"(max-width: 803px) 100vw, 803px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-83341\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_C.png\" alt=\"\" width=\"809\" height=\"272\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_C.png 809w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_C-300x101.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_C-150x50.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_C-768x258.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_C-720x242.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_C-530x178.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_C-320x108.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/Mobile_C-526x177.png 526w\" sizes=\"(max-width: 809px) 100vw, 809px\" \/><\/p>\n<p><span style=\"font-size: 18pt;\"><strong>Conclusion<\/strong><\/span><br \/>\nAs you can see by changing the ad zones with Multi-Format ads, this publisher increased revenues, and eCPM\/eCPC values. Generally CTRs improved also, but this is also dependent on the advertisers creative\/offer being compelling enough for the end user to click on, and the usage of 3rd party tags for which ExoClick doesn\u2019t count clicks<\/p>\n<p>The publisher commented, <em>\u201cAfter seeing the success from these four Multi-Format ad zones, I will test with other ad placements across different devices. One of the key things for me is that the ad zone automatically resizes to fit the space whether it is a banner or native widget showing, which is great for user experience, plus I like the fact that because of the different formats, my site visitors don\u2019t see the same ad over and over again, it shows them a variety of different ads which again is great for user experience.\u201d<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Multi-Format ads can significantly increase your ad placement revenues, impressions and ad spot bidding values. We A\/B tested to find out.<\/p>\n","protected":false},"author":5,"featured_media":83352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[138,1163,779,1131],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publisher Case Study: Increased revenues using our Multi-Format Ads - ExoClick<\/title>\n<meta name=\"description\" content=\"Multi-Format ads can significantly increase your ad placement revenues, impressions and ad spot bidding values. We A\/B tested to find out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/fr\/publisher-case-study-increased-revenues-using-our-multi-format-ads\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publisher Case Study: Increased revenues using our Multi-Format Ads\" \/>\n<meta property=\"og:description\" content=\"Multi-Format ads can significantly increase your ad placement revenues, impressions and ad spot bidding values. 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