{"id":82217,"date":"2021-02-17T13:06:37","date_gmt":"2021-02-17T12:06:37","guid":{"rendered":"https:\/\/www.exoclick.com\/advertisers-5-reasons-why-you-should-be-using-the-fullpage-interstitial\/"},"modified":"2021-02-17T13:22:12","modified_gmt":"2021-02-17T12:22:12","slug":"advertisers-5-reasons-why-you-should-be-using-the-fullpage-interstitial","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/fr\/advertisers-5-reasons-why-you-should-be-using-the-fullpage-interstitial\/","title":{"rendered":"Advertisers! 5 Reasons why you should be using the Fullpage Interstitial"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The Fullpage Interstitial (FPI) is available for Desktop and Mobile\/Tablet. The ad format has been used in the mainstream for a couple of years now and is well accepted by users. <\/span><span style=\"font-weight: 400;\">Here are 5 reasons you should be advertising your offer with the FPI.<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>Reason 1 &#8211; It\u2019s BIG!<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">ExoClick\u2019s FPI is full screen and the large format size gives you the opportunity to really capture a user&#8217;s attention. This is especially useful if you are targeting a mobile device where the screen size is smaller. Publishers can set different trigger points for the FPI which will load between pages, making your ad part of the user journey. Clicking or tapping on the ad takes the end user directly to your offer. Desktop and Tablet are displayed on the horizontal and Mobile is displayed on the vertical.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-82173 aligncenter\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/Mobile-Fullpage-trio.jpg\" alt=\"\" width=\"617\" height=\"402\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/Mobile-Fullpage-trio.jpg 617w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/Mobile-Fullpage-trio-300x195.jpg 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/Mobile-Fullpage-trio-150x98.jpg 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/Mobile-Fullpage-trio-460x300.jpg 460w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/Mobile-Fullpage-trio-320x208.jpg 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/Mobile-Fullpage-trio-371x242.jpg 371w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/p>\n<p><span style=\"font-size: 18pt;\"><b>Reason 2 &#8211; High CTRs<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Globally if we compare CTRs across our network the FPI has a much higher CTR when compared to banners:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desktop FPI 1.5% CTR versus Banner 0.18% that\u2019s an increase of +733.33%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile FPI 3.41% versus Mobile banner 0.3%, a massive increase of +1036.67%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 18pt;\"><b>Reason 3 &#8211; It\u2019s a rich media format<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use either MP4 video banners or still jpeg images for your creative, making it a truly flexible format depending on what creative resources you have for your offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We carried out a case study using the same Livecam offer testing static jpeg images against video banners for Desktop and Mobile (Android and iOS)<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-82246 aligncenter\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/2fullpage_mp4_vs_banners-1.jpg\" alt=\"\" width=\"685\" height=\"260\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/2fullpage_mp4_vs_banners-1.jpg 685w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/2fullpage_mp4_vs_banners-1-300x114.jpg 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/2fullpage_mp4_vs_banners-1-150x57.jpg 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/2fullpage_mp4_vs_banners-1-530x201.jpg 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/2fullpage_mp4_vs_banners-1-320x121.jpg 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/2fullpage_mp4_vs_banners-1-526x200.jpg 526w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Looking at Desktop, static banners had a slightly higher CTR for this offer at 2.3% compared to 2.12% for the video banner. The reason for this could be attributed to end users preferring an ad that is static on such a large screen as desktop. Also a static desktop creative with messaging text can be easy to read on such a large screen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Mobile the differences are far greater, for example on Android the static image CTR was 2.35% compared to the video creative at 3.66% which is a difference of 55.74%. On iOS the static creative got 0.83% CTR but increased by 84.34% to 1.53% CTR. A possible reason for this is because mobile users are open to seeing video on their devices, in fact they expect to see video nowadays and a short video banner can get all the offer\u2019s messaging communicated to end users including texts. And because the format is MP4 a voice over can be included in the ad making it a much more dynamic creative.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For creatives ExoClick only accepts weights that are in line with IAB Standards:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">jpg, png, gif (max weight 300KB)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">video mp4 (max weight 1.5 MB)\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 18pt;\"><b>Reason 4 &#8211; Mobile Fullpage Interstitial stats<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile traffic on ExoClick now represents 72.5% of impressions. So we asked our Business Intelligence department to look at the top verticals on Mobile comparing CTRs of Video and Static banners on the FPI:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-82254 aligncenter\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/Verticals-CTR-1.jpg\" alt=\"\" width=\"809\" height=\"444\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/Verticals-CTR-1.jpg 809w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/Verticals-CTR-1-300x165.jpg 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/Verticals-CTR-1-150x82.jpg 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/Verticals-CTR-1-768x421.jpg 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/Verticals-CTR-1-720x395.jpg 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/Verticals-CTR-1-530x291.jpg 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/Verticals-CTR-1-320x176.jpg 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/02\/Verticals-CTR-1-441x242.jpg 441w\" sizes=\"(max-width: 809px) 100vw, 809px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If we compare these CTRs against display banners and video banners on mobile you can see that the FPI has a much higher CTR:<\/span><\/p>\n<p><span style=\"font-size: 18pt;\"><b>Reason 5 &#8211;\u00a0 Recover a lost Chrome audience<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">For years the Popunder has been the most popular large format ad format, however as Google brings in more restrictions with each Chrome update, it has started to block Popunders on certain websites and GEOs. This is one of the reasons that more and more publishers are using FPI ad zones instead. This Chrome audience is a highly valuable traffic source for a large range of offers and the FPI is the only way to reach this audience. If the largest publishers have already implemented the FPI, why haven&#8217;t you tested it yet?\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All of the big publishers have already implemented the FPI, it&#8217;s a high CTR ad format, have you tested it yet? Here are 5 reasons you should.<\/p>\n","protected":false},"author":5,"featured_media":82209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[647,95,739,126],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v18.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/fr\/advertisers-5-reasons-why-you-should-be-using-the-fullpage-interstitial\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertisers! 5 Reasons why you should be using the Fullpage Interstitial - ExoClick\" \/>\n<meta property=\"og:description\" content=\"All of the big publishers have already implemented the FPI, it&#039;s a high CTR ad format, have you tested it yet? 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