{"id":79426,"date":"2020-07-20T15:43:33","date_gmt":"2020-07-20T13:43:33","guid":{"rendered":"https:\/\/www.exoclick.com\/make-more-revenues-with-less-ad-formats\/"},"modified":"2024-03-01T16:04:59","modified_gmt":"2024-03-01T15:04:59","slug":"make-more-revenues-with-less-ad-formats","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/fr\/make-more-revenues-with-less-ad-formats\/","title":{"rendered":"Make more revenues with less ad formats!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Make more revenues with less ad formats?<\/span> <span style=\"font-weight: 400;\">How is that possible? Well, we have streamlined our banner ad formats by discontinuing some sizes, let&#8217;s look at what has changed and explain the advantages.<\/span><\/p>\n<p><b>Mobile Interstitial<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We have removed the smaller 300&#215;250 Mobile Interstitial. To target mobile users you can use the much larger Mobile Fullpage Interstitial. For publishers this format is much more flexible and features various triggering options and different combinations, read our blog post <\/span><a href=\"https:\/\/www.exoclick.com\/fr\/publishers-try-our-mobile-fullpage-interstitial-popunder-combinations\/\"><span style=\"font-weight: 400;\">Publishers! Try our Mobile Fullpage Interstitial &amp; Popunder combinations<\/span><\/a><span style=\"font-weight: 400;\">. Comparing the two mobile interstitials the Fullpage Interstitial generates a +303% higher average eCPM so it makes sense to switch to this larger format. For advertisers the CTR is +94% higher at 3.79% compared with 1.95% for the discontinued 300&#215;250 Mobile Interstitial. Having a fullpage ad format allows advertisers the extra space to create compelling creatives for their offers. Plus the Mobile Fullpage Interstitial is fully compliant with Google and The Better Ads Coalition because it features a \u2018Close ad\u2019 function at the top right hand corner of the ad.<\/span><\/p>\n<p><b>In-video banners<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We have removed the 468 x 60 in-video banner and now we offer two in-video banner sizes: 300\u00d7250 and 728&#215;90. Additionally, as the majority of publishers have transitioned to the industry standard VAST format, we have removed JavaScript in-video banners. Just to check on those all important CTRs, VAST banners have a +411% higher average CTR at 4.4% compared to the discontinued JavaScript banner average at 0.86% CTR. If publishers still don\u2019t have a VAST compatible player we recommend using <\/span><a href=\"https:\/\/www.fluidplayer.com\/\"><span style=\"font-weight: 400;\">Fluid Player<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Display banners<\/b><\/p>\n<p><span style=\"font-weight: 400;\">These banner sizes, have been disabled:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">120 x 600<\/span><\/li>\n<li>250 x 250<\/li>\n<li>300 x 50<\/li>\n<li>315 x 300<\/li>\n<li>Billboard Banner (970 x 250)<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Which leaves the following banner sizes remaining:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">300&#215;100 mobile<\/span><\/li>\n<li>300\u00d7250<\/li>\n<li>160\u00d7600<\/li>\n<li>900\u00d7250 large footer banner used as an alternative to the standard three 300&#215;250 banners.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All banners are available as display or sticky banners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We suggest that both Publishers and Advertisers replace the deprecated banners with the following suggestions in this table:<\/span><\/p>\n<p><b>Better revenue potential<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Our Business Intelligence team looked at the 300&#215;100 mobile banner and found that it generates an eCPM 1200% higher than the 300&#215;50 banner, and for advertisers, the CTR has a significant increase from 0.17% for the discontinued 300&#215;50 to 0.27% for the 300&#215;100, that&#8217;s a jump of +59%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly the 300&#215;250 desktop banner generates an average higher eCPM of +167. compared to the discontinued 315&#215;300 and the CTR is significantly higher for advertisers at +140%, the 300&#215;250 also generates a +118% higher CTR at 0.27% compared to the 0.12% generated by the discontinued 250&#215;250.<\/span><\/p>\n<p><b>More Publisher advantages<\/b><\/p>\n<ul>\n<li><b>Improved user experience:<\/b><span style=\"font-weight: 400;\"> Having fewer different banner sizes on your site is better for user experience and will give your site a more sophisticated look and feel. For example, mobile users will know what banner size to expect on your site, uniformed sized advertising banners will make the user journey much slicker and easier to navigate on the small screen.<\/span><\/li>\n<li><b>Easier ad zone control<\/b>: With less banner sizes it becomes much easier for you to monitor, control and optimise your ad zones.<\/li>\n<li><b>Industry aligned: <\/b>All the remaining banner sizes on our network are IAB recommended as the industry standard sizes.<\/li>\n<\/ul>\n<p><b>More Advertiser advantages<\/b><\/p>\n<ul>\n<li><b>More standardised sizes for your creatives: <\/b><span style=\"font-weight: 400;\">This means less design work and concepts to create for many different banner sizes.<\/span><\/li>\n<li><b>Create more compelling ads:<\/b> You can really focus on designing an ad that maximises the banner space and will have consistency across all the ad zones you win.<\/li>\n<li><b>Quicker campaign set up:<\/b> Easier and faster to set up campaigns with less banner sizes.<\/li>\n<li><b>Get a better CTR for your offer: <\/b>Many different size banners on a publishers site can annoy and confuse the end user, by standardising the banner sizes the end user will not avoid ads but click on ads that appeal to him.<\/li>\n<\/ul>\n<p><b>Finally&#8230;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">All current campaigns and ad zones will remain active for the discontinued ad format sizes but publishers won&#8217;t be able to create new zones and advertisers won&#8217;t be able to create new campaigns or edit existing ones. So as there will be less and less demand for the discontinued ad formats we recommend that you phase them out as soon as possible.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Make more revenues with less ad formats? How is that possible? Well, we have streamlined our banner ad formats by discontinuing some sizes, let&#8217;s look at what has changed and explain the advantages.<\/p>\n","protected":false},"author":5,"featured_media":79408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[138,95],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make more revenues with less ad formats! - ExoClick<\/title>\n<meta name=\"description\" content=\"We have streamlined our banner ad formats by discontinuing some sizes, let&#039;s look at what has changed and explain the advantages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/fr\/make-more-revenues-with-less-ad-formats\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make more revenues with less ad formats!\" \/>\n<meta property=\"og:description\" content=\"We have streamlined our banner ad formats by discontinuing some sizes, let&#039;s look at what has changed and explain the advantages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/fr\/make-more-revenues-with-less-ad-formats\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-20T13:43:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-01T15:04:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/07\/Depreciated-ad-formats.png\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Giles\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.exoclick.com\/fr\/make-more-revenues-with-less-ad-formats\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/fr\/make-more-revenues-with-less-ad-formats\/\"},\"author\":{\"name\":\"Giles\",\"@id\":\"https:\/\/www.exoclick.com\/#\/schema\/person\/570aa016756953936dd367ea17cb2e59\"},\"headline\":\"Make more revenues with less ad formats!\",\"datePublished\":\"2020-07-20T13:43:33+00:00\",\"dateModified\":\"2024-03-01T15:04:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.exoclick.com\/fr\/make-more-revenues-with-less-ad-formats\/\"},\"wordCount\":683,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"articleSection\":[\"Caract\u00e9ristiquess de la plateforme\",\"Formats publicitaires\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.exoclick.com\/fr\/make-more-revenues-with-less-ad-formats\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/fr\/make-more-revenues-with-less-ad-formats\/\",\"url\":\"https:\/\/www.exoclick.com\/fr\/make-more-revenues-with-less-ad-formats\/\",\"name\":\"Make more revenues with less ad formats! 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