{"id":78791,"date":"2020-06-10T12:02:19","date_gmt":"2020-06-10T10:02:19","guid":{"rendered":"https:\/\/www.exoclick.com\/3-reasons-why-you-should-be-using-video-advertising\/"},"modified":"2023-11-10T11:00:17","modified_gmt":"2023-11-10T10:00:17","slug":"3-reasons-why-you-should-be-using-video-advertising","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/fr\/3-reasons-why-you-should-be-using-video-advertising\/","title":{"rendered":"3 reasons why you should be using Video Advertising"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trends have changed and end users are now more accustomed to seeing amateur style videos alongside high quality video content, therefore the barrier to producing video advertising content that drive clicks is no longer reliant on high production values.\u00a0<\/span><\/p>\n<p><b>1. Video is the future<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Each year Wyzowl produces its <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics-2020\/\"><span style=\"font-weight: 400;\">Video Marketing Statistics report<\/span><\/a><span style=\"font-weight: 400;\">, here are some key takeaways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">66% of consumers prefer watching a video to reading about a product.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">90% of consumers watch videos on their mobile devices.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">84% of consumers say that they\u2019ve been convinced to buy a product or service by watching a brand\u2019s video.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">92% of marketers who use video say that it\u2019s an important part of their marketing strategy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">87% of video marketers say video has increased traffic to their website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">80% of video marketers say video has directly helped increase sales.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There\u2019s more&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.brightcove.com\/en\/video-index\"><span style=\"font-weight: 400;\">Brightcove\u2019s Video Index report<\/span><\/a><span style=\"font-weight: 400;\"> Q4, 2019:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">55% of total video views were on smartphones, 37% of views were on desktop<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">69% Android versus 39% iOS for video views on phones &amp; tablets<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">62% of all retail &amp; marketing video views were on smartphones<\/span><\/li>\n<\/ul>\n<p><b>2. ExoClick has video ad formats to reach your audience<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So how do you reach these video content consumers? As well as offering Video Banners formats, ExoClick offers two specific video ad formats:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In-Stream Video &#8211; Works with all major video players and automatically plays when an end user clicks on a website&#8217;s video content (pre-roll). Once the video ad starts playing a \u2018skip ad in 5 seconds\u2019 button is shown to end users on the bottom right of the screen, just like Youtube ads. This is why with this format it is imperative to make your video content compelling to the end user in the first 5 seconds. This format has the highest CTR and is available on CPM, CPC &amp; CPV this format has a very high conversion rate.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video Slider &#8211; Similar to the Instant Message format but displays a video instead of just an image. Once a website&#8217;s page has loaded the end user will see the ad slide in from right at the bottom of the page, which makes this format very eye catching to the end user. As many consumers are used to seeing Dating offers from the Instant Message format coming from the bottom of the screen, this format is especially suitable for Dating offers. Available on CPC, CPV and CPM.<\/span><\/li>\n<\/ul>\n<p><b>What is CPV?<\/b><span style=\"font-weight: 400;\"> CPV=Cost per View. The cost is triggered when ten seconds of the video ad have been displayed to the site visitor at normal speed. This model is suitable for campaigns that have a very high CTR but a low View Rate<\/span><\/p>\n<p><b>ExoClick network data: <\/b><span style=\"font-weight: 400;\">We looked at Q1 2020 for network business intelligence statistics by comparing In-Stream &amp; Video Slider impressions:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-78765\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/pie-charts-1.png\" alt=\"\" width=\"810\" height=\"863\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/pie-charts-1.png 810w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/pie-charts-1-282x300.png 282w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/pie-charts-1-141x150.png 141w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/pie-charts-1-768x818.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/pie-charts-1-381x406.png 381w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/pie-charts-1-469x500.png 469w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/pie-charts-1-206x220.png 206w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/pie-charts-1-432x460.png 432w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/pie-charts-1-227x242.png 227w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><b>3. Video brings a significantly higher CTR<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We delved deeper into our business intelligence data to look at the global average CTR differences between three formats: Traditional Banners, Video Slider and In-Stream Video using different verticals.<\/span><\/p>\n<p><strong>Video formats versus Banners CTRs<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-78773\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/table.png\" alt=\"\" width=\"810\" height=\"1727\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/table.png 810w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/table-141x300.png 141w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/table-480x1024.png 480w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/table-70x150.png 70w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/table-768x1637.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/table-720x1536.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/table-448x956.png 448w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/table-190x406.png 190w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/table-235x500.png 235w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/table-103x220.png 103w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/table-216x460.png 216w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/06\/table-114x242.png 114w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As you can see In-Stream Video has the highest CTR due to the fact that the format becomes part of the video content that the end user has clicked on to watch. Video Slider has an average 10% higher CTR than traditional banner formats because it is very eye-catching to the end user because it slides in from the bottom right of the screen automatically showing the video ad.<\/span><\/p>\n<p><b>Conclusion<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Although video advertising is more expensive than banner advertising, it really does bring in a significantly higher CTR, making the additional investment worth it. Video ads are the perfect platform to help you tell a story about your offer or brand and the ability to use compelling video content to communicate your message and engage the end user. If you haven\u2019t tried video advertising yet, we recommend that you start to test both the In-Stream and Video Slider ad formats with different offers, across different GEOs and test which offers work best on desktop and mobile. For further optimisation tips contact your account manager or a Customer Success specialist <\/span><a href=\"https:\/\/www.exoclick.com\/fr\/nous-contacter\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><b>Further reading<\/b><\/p>\n<p><a href=\"https:\/\/www.exoclick.com\/fr\/instant-message-versus-video-slider-ad-format\/\"><span style=\"font-weight: 400;\">Instant Message versus Video Slider ad format<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.exoclick.com\/fr\/video-slider-advertiser-tips\/\"><span style=\"font-weight: 400;\">Video slider advertiser tips<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.exoclick.com\/fr\/how-to-use-video-advertising-to-convert-your-offers\/\"><span style=\"font-weight: 400;\">How to use video advertising to convert your offers<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.exoclick.com\/fr\/how-to-beat-the-pre-roll-skip-ad-button\/\"><span style=\"font-weight: 400;\">How to beat the pre-roll skip ad button<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are only using banners for your offers, this might convince you to start using video campaigns, the CTR is significantly higher than banners.<\/p>\n","protected":false},"author":5,"featured_media":78783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[95,238],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v18.0) - 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