{"id":31120,"date":"2019-01-17T12:04:28","date_gmt":"2019-01-17T11:04:28","guid":{"rendered":"https:\/\/www.exoclick.com\/vast-show-exoclick-ads\/"},"modified":"2022-01-07T08:54:55","modified_gmt":"2022-01-07T07:54:55","slug":"vast-show-exoclick-ads","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/fr\/vast-show-exoclick-ads\/","title":{"rendered":"Using VAST to show ExoClick ads"},"content":{"rendered":"<p><b>What is VAST?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Serving ads into video players is different to serving ads into other parts of a website, this is why VAST was created for the ad industry. VAST stands for Video Ad Serving Template and it provides a generic framework for embedding in-stream and in-video ads. It is designed to facilitate and standardize the communication between video players that are embedded on a publisher\u2019s website to display videos and ads with a video ad server.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The video ad server is used by advertisers to host and serve their video ads and count their impressions, views, clicks and other data. Based on ad requests from a VAST tag, the video ad server will return the ad creatives along with criteria such as how the video ad will be played (e.g. pre-roll, mid-roll, post roll and on-pause) along with all the tracking metrics. \u00a0<\/span><\/p>\n<p><b>What are VAST Wrappers?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">VAST Wrappers are common in the video ad serving industry. One of the benefits of using a VAST wrapper is that it allows a third party, to insert their own tracking events and receive notification of when certain events occur (for example, when the video starts to play, video completion, clicks, etc). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A video player will receive the initial VAST response and if it is a wrapper it will continue to follow the chain of VAST wrappers until it gets to a VAST response and then it will display the video ad. As the video player unwraps each VAST wrapper it stores all of the events contained within each VAST wrapper response. When the video plays it will fire all events (impression, video start, quartile, etc.) at the appropriate time from all of the VAST wrappers and inline VAST response.<\/span><\/p>\n<p><b>Vast Wrapper compatible players<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In order to use VAST wrappers with ExoClick\u2019s video ad formats you must ensure that you are using a video player that is wrapper compatible, the following players are 100% compatible:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.fluidplayer.com\/\"><span style=\"font-weight: 400;\">FluidPlayer<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; a free, open source advanced HTML video player<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/videojs.com\/\"><span style=\"font-weight: 400;\">VideoJs<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; a free and open source HTML5 video player<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.jwplayer.com\/\"><span style=\"font-weight: 400;\">JwPlayer<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; a paid for HTML video player via annual subscription<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/flowplayer.com\/\"><span style=\"font-weight: 400;\">FlowPlayer<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; a paid for HTML video player via monthly subscription. Please note: Flowplayer includes <\/span><a href=\"https:\/\/flowplayer.com\/help\/developers\/flowplayer-7\/vast-retired\"><span style=\"font-weight: 400;\">VAST plugin deprecated<\/span><\/a><span style=\"font-weight: 400;\"> (new versions of FlowPlayer are not VAST plugin supported anymore.) However, here is an explanation of <\/span><a href=\"https:\/\/flowplayer.com\/help\/users\/advertising\/creating-adtag\"><span style=\"font-weight: 400;\">how to integrate VAST in FlowPlayer<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><b>Further help:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The following FAQs have been designed to help publishers implement video advertising:<\/span><\/p>\n<p><a href=\"https:\/\/docs.exoclick.com\/docs\/tutorials\/publishers-tutorials\/how-implement-in-stream-part1\/\"><span style=\"font-weight: 400;\">How to implement In-Stream Part 1 &#8211; Setting up the Ad zone<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; a guide to installing the code into your site in 3 stages<\/span><\/p>\n<p><a href=\"https:\/\/docs.exoclick.com\/docs\/tutorials\/publishers-tutorials\/how-implement-in-stream-part2\/\"><span style=\"font-weight: 400;\">How to implement In-Stream Part 2 &#8211; Implementation examples<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; how to integrate the code into your site, depending on the video player you are using.<\/span><\/p>\n<p><a href=\"https:\/\/docs.exoclick.com\/docs\/tutorials\/publishers-tutorials\/compatible-vast-wrapper-players\/\"><span style=\"font-weight: 400;\">Compatible VAST Wrapper Players<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; this FAQ gives you a VAST Wrapper coding example and the steps you need to follow to check for VAST Wrapper incompatibilities.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This guide shows you how to incorporate ExoClick ads using the VAST standard. We explain what VAST and VAST Wrappers are, we list VAST Wrapper compatible video players and links to useful FAQs with code examples.<\/p>\n","protected":false},"author":20,"featured_media":31111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[138,95,238],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using VAST to show ExoClick ads - ExoClick<\/title>\n<meta name=\"description\" content=\"This guide shows you how to incorporate ExoClick ads using the VAST standard.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/fr\/vast-show-exoclick-ads\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using VAST to show ExoClick ads\" \/>\n<meta property=\"og:description\" content=\"This guide shows you how to incorporate ExoClick ads using the VAST standard.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/fr\/vast-show-exoclick-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-17T11:04:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-07T07:54:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/01\/vast-compatible2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Juanma Cortes\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juanma Cortes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.exoclick.com\/fr\/vast-show-exoclick-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/fr\/vast-show-exoclick-ads\/\"},\"author\":{\"name\":\"Juanma Cortes\",\"@id\":\"https:\/\/www.exoclick.com\/#\/schema\/person\/86c17743ee91b9d52e7b648e03a56168\"},\"headline\":\"Using VAST to show ExoClick ads\",\"datePublished\":\"2019-01-17T11:04:28+00:00\",\"dateModified\":\"2022-01-07T07:54:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.exoclick.com\/fr\/vast-show-exoclick-ads\/\"},\"wordCount\":490,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"articleSection\":[\"Caract\u00e9ristiquess de la plateforme\",\"Formats publicitaires\",\"Video\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.exoclick.com\/fr\/vast-show-exoclick-ads\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/fr\/vast-show-exoclick-ads\/\",\"url\":\"https:\/\/www.exoclick.com\/fr\/vast-show-exoclick-ads\/\",\"name\":\"Using VAST to show ExoClick ads - 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