- \n
- Users that visit a website can opt in to receive Push Notifications<\/li>\n
- All of the website\u2019s opted in users are now available to advertisers<\/li>\n
- Users receive Push Notifications via their desktop, tablet or mobile devices, even when they are not browsing the internet<\/li>\n
- When users click on the Push Notification they are directed to the advertisers landing page<\/li>\n
- Push Notifications are available via CPC or CPM<\/li>\n<\/ul>\n
Push Notifications have many advantages for Publishers<\/strong><\/p>\n
- \n
- Further monetisation of users<\/li>\n
- Opted in users have a high value<\/li>\n
- Google friendly! Can be easily dismissed, option to unsubscribe<\/li>\n
- Limited amount of Push Notification messages sent per day, frequency capping of the same offers sent<\/li>\n
- Publishers can use their own domain or ExoClicks to collect opt in subscribers and send Push Notifications to<\/li>\n<\/ul>\n
How to set up a Push Notification ad zone<\/strong>
\nStep 1<\/strong>
\nIn your admin panel under Publisher go to \u2018Sites & Zones\u2019 then click \u2018New Zone\u2019. A drop down menu will appear with a list of your websites, select the website you want to enable Push Notifications for. This will open the ad format selection page. Click on the drop down menu ‘Native’, select ‘Push Notifications’ and click \u2018Next.\u2019<\/p>\n![\"\"](\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/02\/push1-1.png\")
<\/p>\n<\/p>\n
Step 2: Choose the Integration Method<\/strong>
\nNow you need to decide how you would like to collect opt in users to send Push Notifications to. There are three options:<\/p>\nTo use your own domain when the push notifications are sent you can choose between two implementation methods. You can select between \u2018Direct\u2019 and \u2018Direct with a soft-ask prompt\u2019:<\/p>\n
- \n
- Direct<\/strong>: This will show one opt in box (Direct) to users on your site. Within the box the user can choose \u2018Allow\u2019 or \u2018Block\u2019 Push Notifications<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/pushb-direct-only.png\")
<\/p>\n- \n
- Direct with a soft-ask prompt<\/strong>: This is a two step process and will show two consecutive opt in boxes on your site. The first (Soft-ask) will ask if the user would like to receive Push Notifications, within the box the user can choose \u2018No thanks\u2019 or \u2018Allow.\u2019 If the user clicks Allow, a second box (Direct) will appear where the user can choose \u2018Allow\u2019 or \u2018Block.\u2019 To action this, select Direct and toggle on the Soft-Ask Prompt button<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/pushb2.png\")
<\/p>\nTo use ExoClick\u2019s domain there is one implementation method:<\/p>\n
- \n
- Hosted<\/strong>: This will show only the Soft-ask box on your site, asking if the user would like to receive Push Notifications, within the box the user can choose \u2018No thanks\u2019 or \u2018Allow.\u2019<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/02\/push2.png\")
<\/p>\nPlease note<\/strong>:\u00a0In the Soft-Ask box if a user clicks the \u2018No thanks\u2019 box, he will be automatically retargeted again in 2 days time. If you implement the Direct implementation, if the user clicks the \u2018Block\u2019 button, he will never be targeted again.<\/p>\n
Using your own domain<\/strong>: This will result in a higher subscription rate as direct users of your site are opting in. Your domain will appear in the notification box when push notifications are sent.<\/p>\n
Using ExoClick’s domain<\/strong>: This is of benefit to publishers because the user will not associate the Push Notifications with the publisher but with the ExoClick ad network. ExoClick\u2019s domain will appear in the push notification ads. This method also allows you to implement Push Notifications of your site with other networks as well as ExoClick. Read this blog post<\/a> for a detailed explanation.<\/p>\n
<\/p>\n
Step 4: Soft-Ask Prompt\u00a0<\/strong>customisation<\/b>
\nWhen the ‘Use Default’ box is ticked you will see the settings below displayed.<\/p>\n![\"\"](\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/pushb-soft-box-editing.png\")
<\/p>\nWith the ‘Use Default’ box unticked you can customise the following settings:<\/p>\n
Position:<\/b> Here you can choose the position of where the Soft-ask prompt box will appear on the user\u2019s screen, the options are:<\/span><\/p>\n
Vertical<\/b>: Top, Middle, Bottom<\/span><\/p>\n
Horizontal<\/b>: Left, Centre or Right<\/span><\/p>\n
Delay<\/strong>: We recommend you set this under 5 seconds so that the user sees the Soft-Ask Prompt box as soon as they arrive at your site<\/p>\n
You can also edit the text displayed in the box from the default text provided: Call to action<\/strong>, Description<\/strong>, Confirm button text<\/strong>,\u00a0Deny button text<\/strong><\/p>\n
Please note: The default texts are hosted on ExoClick’s server and are in 12 languages, English, Spanish, French, German, Italian, Portuguese, Czech, Hungarian, Croatian, Slovak, Russian and Chinese. The texts will automatically display in the language set for the end user\u2019s browser. If you put your own texts in, the Soft-Ask Prompt box will always show in the language you entered and not trigger the default languages we have set.<\/span><\/p>\n
<\/p>\n
Step 5: Generating the ad zone code<\/b><\/p>\n
Once you have clicked \u2018Create\u2019 the ad zone code is automatically generated for you so that you can cut and paste it into your site.<\/span><\/p>\n
![\"\"](\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/pushb-code.png\")
<\/p>\n<\/p>\n
Step 8: Statistics<\/strong>
\nOnce a subscriber has opted in to receiving Push Notifications there is up to a 2 hour delay before he will receive his first ad.<\/p>\nAfter that, a subscriber will receive a Push Notification ad every 6 hours, so for example, a user subscribes at 7am:<\/p>\n
- \n
- Receives first ad between 7am-9am<\/li>\n
- Then between 1pm-3pm, 7pm-9pm, 1am-3am<\/li>\n<\/ul>\n
So please bear this in mind when looking at your statistics.<\/p>\n
<\/p>\n
Please note:<\/b> Push Notifications work on the following browsers\/devices:<\/span><\/p>\n
- \n
- Desktop: PC \/ OS X : Chrome, Firefox, Opera<\/span><\/li>\n
- Mobile devices : Chrome, Firefox, Opera, Edge, Samsung Internet<\/span><\/li>\n
- Safari (OS X, iOS) does not allow web push notifications<\/li>\n
- Push Notifications won\u2019t work on HTTP sites, only with HTTPS sites<\/strong>.<\/li>\n<\/ul>\n
<\/p>\n
If you have any problems with setting up your Push Notification ad zone, please contact your Account Manager or a Customer Success Specialist here<\/a>.<\/span><\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
In this platform tutorial we show you how to create a Push Notification ad zone.<\/p>\n","protected":false},"author":5,"featured_media":29055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[138,95,149],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\t\n\t\n\t\n
- Mobile devices : Chrome, Firefox, Opera, Edge, Samsung Internet<\/span><\/li>\n
- Desktop: PC \/ OS X : Chrome, Firefox, Opera<\/span><\/li>\n
- Hosted<\/strong>: This will show only the Soft-ask box on your site, asking if the user would like to receive Push Notifications, within the box the user can choose \u2018No thanks\u2019 or \u2018Allow.\u2019<\/li>\n<\/ul>\n
- Direct with a soft-ask prompt<\/strong>: This is a two step process and will show two consecutive opt in boxes on your site. The first (Soft-ask) will ask if the user would like to receive Push Notifications, within the box the user can choose \u2018No thanks\u2019 or \u2018Allow.\u2019 If the user clicks Allow, a second box (Direct) will appear where the user can choose \u2018Allow\u2019 or \u2018Block.\u2019 To action this, select Direct and toggle on the Soft-Ask Prompt button<\/li>\n<\/ul>\n
- Direct<\/strong>: This will show one opt in box (Direct) to users on your site. Within the box the user can choose \u2018Allow\u2019 or \u2018Block\u2019 Push Notifications<\/li>\n<\/ul>\n