{"id":28992,"date":"2018-10-18T11:28:25","date_gmt":"2018-10-18T09:28:25","guid":{"rendered":"https:\/\/www.exoclick.com\/how-to-create-a-push-notification-campaign\/"},"modified":"2023-11-10T15:35:45","modified_gmt":"2023-11-10T14:35:45","slug":"how-to-create-a-push-notification-campaign","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/fr\/how-to-create-a-push-notification-campaign\/","title":{"rendered":"How to create a Push Notifications campaign"},"content":{"rendered":"<p>The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to start your first Push Notification campaign. But first some useful information:<\/p>\n<p><strong>How do Push Notifications work?<\/strong><\/p>\n<ul>\n<li>Users that visit a website can opt in to receive Push Notifications<\/li>\n<li>All website\u2019s opted in users are now available to advertisers<\/li>\n<li>Users receive Push Notifications via their desktop, tablet or mobile devices, even when they are not browsing the internet<\/li>\n<li>When users click on the Push Notification they are directed to the advertisers landing page<\/li>\n<li>Push Notifications are available via CPC or CPM<\/li>\n<\/ul>\n<p><strong>Push Notifications have many advantages<\/strong><\/p>\n<ul>\n<li>Directly reach high quality users who have opted in to receive Push Notifications<\/li>\n<li>Because Push Notifications appear within the screen of the user\u2019s device, advertisers get maximum viewability and a high CTR<\/li>\n<li>Use ExoClick\u2019s full range of targeting options to fine tune user reach<\/li>\n<\/ul>\n<p><strong>How to create a Push Notification campaign<\/strong><br \/>\nSetting up Push Notifications is the same as setting up a standard campaign:<\/p>\n<p><strong>Step 1<\/strong><br \/>\nIn your admin panel click &#8216;Campaigns&#8217; and the green &#8216;NEW CAMPAIGN&#8217; button<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-32352\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/1.png\" alt=\"\" width=\"846\" height=\"182\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/1.png 846w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/1-150x32.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/1-300x65.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/1-768x165.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/1-720x155.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/1-530x114.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/1-320x69.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/1-820x176.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/1-526x113.png 526w\" sizes=\"(max-width: 846px) 100vw, 846px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 2<\/strong><br \/>\nGive a &#8216;Name&#8217; to your campaign, select Push Notifications from the drop down &#8216;Ad Format&#8217; menu. Then use the toggle buttons to select your &#8216;Categories.&#8217;<\/p>\n<p>Below &#8216;Categories&#8217; you will see that you can add your variations. Remember only mainstream material is allowed on push notifications. Click the blue &#8216;ADD VARIATIONS&#8217; button.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-32361\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p1.png\" alt=\"\" width=\"1731\" height=\"975\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p1.png 1731w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p1-150x84.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p1-300x169.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p1-768x433.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p1-1024x577.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p1-1697x956.png 1697w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p1-720x406.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p1-530x300.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p1-888x500.png 888w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p1-320x180.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p1-817x460.png 817w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p1-430x242.png 430w\" sizes=\"(max-width: 1731px) 100vw, 1731px\" \/><\/p>\n<p>This will open a pop up window as seen below<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-32370\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p2.png\" alt=\"\" width=\"1688\" height=\"972\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p2.png 1688w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p2-150x86.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p2-300x173.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p2-768x442.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p2-1024x590.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p2-1660x956.png 1660w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p2-705x406.png 705w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p2-521x300.png 521w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p2-868x500.png 868w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p2-320x184.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p2-799x460.png 799w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p2-420x242.png 420w\" sizes=\"(max-width: 1688px) 100vw, 1688px\" \/><\/p>\n<p><strong>Step 3<\/strong><\/p>\n<p>Add your &#8216;Landing Page URL&#8217;, then your push notification texts that will be displayed to the end user. Add a &#8216;Title&#8217; and a &#8216;Description&#8217;. You can include emojis in your campaign texts which increase end user engagement. Check out this blog post\u00a0<a href=\"https:\/\/www.exoclick.com\/fr\/7-emoji-tips-for-push-notification-campaigns\/\">7 emoji tips for push notification campaigns<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-32379\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p3.png\" alt=\"\" width=\"1692\" height=\"956\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p3.png 1692w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p3-150x85.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p3-300x170.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p3-768x434.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p3-1024x579.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p3-720x406.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p3-530x300.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p3-885x500.png 885w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p3-320x181.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p3-814x460.png 814w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p3-428x242.png 428w\" sizes=\"(max-width: 1692px) 100vw, 1692px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Please note:<\/b><span style=\"font-weight: 400;\"> Push Notifications work on the following browsers\/devices:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Desktop: PC \/ OS X : Chrome, Firefox, Opera<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Mobile devices : Chrome, Firefox, Opera, Edge, Samsung Internet<\/span><\/li>\n<\/ul>\n<p>Safari (OS X, iOS) does not allow web push notifications<\/p>\n<p>Push Notifications won\u2019t work on HTTP sites, <strong>only with HTTPS sites<\/strong>.<\/p>\n<p>Here is a guide to help you know the maximum number of characters allowed for titles and description texts across a range of browsers.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-29209\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/table-pushnotification.png\" alt=\"\" width=\"810\" height=\"1544\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/table-pushnotification.png 810w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/table-pushnotification-79x150.png 79w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/table-pushnotification-157x300.png 157w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/table-pushnotification-768x1464.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/table-pushnotification-537x1024.png 537w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/table-pushnotification-502x956.png 502w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/table-pushnotification-213x406.png 213w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/table-pushnotification-262x500.png 262w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/table-pushnotification-115x220.png 115w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/table-pushnotification-241x460.png 241w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/table-pushnotification-127x242.png 127w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 4<\/strong><\/p>\n<p>Now you need to add your image which should be a 192x192px in format\u00a0JPEG, PNG or GIF. Click the green &#8216;SELECT FILES&#8217; button which will open a new box &#8216;Select Ad Assets&#8217; displaying your image creatives.\u00a0 You can use the filter options in the box to help you search for the image you want or upload a new image. Then click on the image you wish to use. Then click on the green &#8216;ADD 1 VARIATION&#8217; button.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-32388\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p4.png\" alt=\"\" width=\"1687\" height=\"957\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p4.png 1687w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p4-150x85.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p4-300x170.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p4-768x436.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p4-1024x581.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p4-1685x956.png 1685w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p4-716x406.png 716w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p4-530x300.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p4-881x500.png 881w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p4-320x182.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p4-811x460.png 811w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p4-427x242.png 427w\" sizes=\"(max-width: 1687px) 100vw, 1687px\" \/><\/p>\n<p>Now your variation, text and description are in the system<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-32397\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p5.png\" alt=\"\" width=\"1719\" height=\"959\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p5.png 1719w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p5-150x84.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p5-300x167.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p5-768x428.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p5-1024x571.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p5-1700x948.png 1700w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p5-720x402.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p5-530x296.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p5-896x500.png 896w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p5-320x179.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p5-820x457.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p5-434x242.png 434w\" sizes=\"(max-width: 1719px) 100vw, 1719px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Step 5<\/strong><\/p>\n<p>Now go to &#8216;Pricing&#8217; and select\u00a0select Smart CPM, CPM or CPC, and then select your Frequency Capping, minimum bid and your Max Daily Budget and Budget Delivery Mode. Additionally you can activate The Bidder for automatic optimisation.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-32415\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p6.png\" alt=\"\" width=\"1727\" height=\"964\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p6.png 1727w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p6-150x84.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p6-300x167.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p6-768x429.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p6-1024x572.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p6-1700x949.png 1700w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p6-720x402.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p6-530x296.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p6-896x500.png 896w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p6-320x179.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p6-820x458.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p6-434x242.png 434w\" sizes=\"(max-width: 1727px) 100vw, 1727px\" \/><\/p>\n<p>Step 6<\/p>\n<p>Now move on to &#8216;Site &amp; Zones&#8217; to choose the subscribers sources you want to target, then click the green &#8216;CREATE&#8217; button at the bottom right of the screen.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-32424\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p7.png\" alt=\"\" width=\"1687\" height=\"967\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p7.png 1687w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p7-150x86.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p7-300x172.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p7-768x440.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p7-1024x587.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p7-1668x956.png 1668w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p7-708x406.png 708w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p7-523x300.png 523w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p7-872x500.png 872w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p7-320x183.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p7-803x460.png 803w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/p7-422x242.png 422w\" sizes=\"(max-width: 1687px) 100vw, 1687px\" \/><\/p>\n<p>And that&#8217;s it! If you have any problems with setting up your Push Notification campaign, please contact your Account Manager or a Customer Success Specialist <a href=\"https:\/\/www.exoclick.com\/fr\/nous-contacter\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> In this platform tutorial we show you how to start your first Push Notification campaign.<\/p>\n","protected":false},"author":5,"featured_media":28982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[138,95,149],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to create a Push Notifications campaign - ExoClick<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/fr\/how-to-create-a-push-notification-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create a Push Notifications campaign\" \/>\n<meta property=\"og:description\" content=\"In this platform tutorial we show you how to start your first Push Notification campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/fr\/how-to-create-a-push-notification-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-18T09:28:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-10T14:35:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/10\/push-advertisers-Blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Giles\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.exoclick.com\/fr\/how-to-create-a-push-notification-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/fr\/how-to-create-a-push-notification-campaign\/\"},\"author\":{\"name\":\"Giles\",\"@id\":\"https:\/\/www.exoclick.com\/#\/schema\/person\/570aa016756953936dd367ea17cb2e59\"},\"headline\":\"How to create a Push Notifications campaign\",\"datePublished\":\"2018-10-18T09:28:25+00:00\",\"dateModified\":\"2023-11-10T14:35:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.exoclick.com\/fr\/how-to-create-a-push-notification-campaign\/\"},\"wordCount\":565,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"articleSection\":[\"Caract\u00e9ristiquess de la plateforme\",\"Formats publicitaires\",\"Tutoriel\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.exoclick.com\/fr\/how-to-create-a-push-notification-campaign\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/fr\/how-to-create-a-push-notification-campaign\/\",\"url\":\"https:\/\/www.exoclick.com\/fr\/how-to-create-a-push-notification-campaign\/\",\"name\":\"How to create a Push Notifications campaign - 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