ExoClick has been testing this format for over 2 months now and as a result we have created some great tips to help you start generating conversions with this format on our platform:<\/p>\n
1 Images<\/strong><\/p>\n The CTR and performance can vary a lot from one creative to another, make sure to upload many different creatives. Our Ad-Server will automatically send more traffic to the creative having the highest performance. Remember, you can upload up to 20 creatives per campaign!<\/p>\n 2 Image cropping<\/strong><\/p>\n Make sure to set the proper “Crop Anchor Point” for each of your creatives so they look good in all conditions, including horizontal and vertical widget configurations.<\/p>\n 3 Texts<\/strong><\/p>\n Don’t neglect the title and description of each creative as it can have a major impact on CTR as well. If targeting different countries, provide in the appropriate language.<\/p>\n 4 RON campaign<\/strong>s<\/p>\n For RON campaigns, use the CPC payment model so your CPM is automatically adjusted for every spot, including low CTR spots like footers.<\/p>\n 5 Smart CPM<\/strong><\/p>\n Create specific campaigns for premium sites and use the Smart CPM model to ensure you get top quality impressions.<\/p>\n 6 Targeting<\/strong><\/p>\n Use ExoClick\u2019s deep targeting features to fine tune your reach.<\/p>\n