{"id":109328,"date":"2026-04-21T15:13:37","date_gmt":"2026-04-21T13:13:37","guid":{"rendered":"https:\/\/www.exoclick.com\/?p=109328"},"modified":"2026-04-22T16:32:19","modified_gmt":"2026-04-22T14:32:19","slug":"why-igaming-campaign-success-starts-with-smart-bid","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/fr\/why-igaming-campaign-success-starts-with-smart-bid\/","title":{"rendered":"Why iGaming Campaign Success Starts with Smart Bid!"},"content":{"rendered":"<h2>TL;DR<\/h2>\n<ul>\n<li>Learn how to use Smart Bid for iGaming campaign success.<\/li>\n<li><b>Smart Bid<\/b> uses machine learning to buy CPM traffic and convert it into leads with your CPA goals.<\/li>\n<li><b>Key Requirements:<\/b><span style=\"font-weight: 400;\"> You <\/span><b>must<\/b><span style=\"font-weight: 400;\"> use S2S tracking and reach at least <\/span><b>30 conversions<\/b><span style=\"font-weight: 400;\"> to allow the algorithm to learn and optimize effectively.<\/span><\/li>\n<li><b>Strategy:<\/b><span style=\"font-weight: 400;\"> Start by setting up Smart Bid to optimize the <\/span><b>volume or leads<\/b><span style=\"font-weight: 400;\"> before moving to <\/span><b>FTDs<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>The Payoff:<\/b><span style=\"font-weight: 400;\"> Affiliates who navigate the initial learning phase typically see a <\/span><b>20-30% reduction in target CPA price<\/b><span style=\"font-weight: 400;\"> compared to manual bidding.<\/span><\/li>\n<\/ul>\n<h1>iGaming CPA campaigns with CPM Traffic: Smart Bid is the answer!<\/h1>\n<p><span style=\"font-weight: 400;\">Many affiliates work exclusively with CPA deals. The benefit of a CPA is that you only pay when you get a result. However, relying solely on CPA can limit your scale and prevent you from accessing premium traffic segments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At ExoClick, we don\u2019t offer a traditional CPA model, but we offer something more powerful for the experienced affiliate: <\/span><a href=\"https:\/\/www.exoclick.com\/fr\/smart-bid-the-new-automated-bidding-feature-for-advertisers\/\" target=\"_blank\" rel=\"noopener\"><b>Smart Bid<\/b><\/a><span style=\"font-weight: 400;\">. By combining the reach of <\/span><a href=\"https:\/\/docs.exoclick.com\/docs\/create-campaign-step4\/\" target=\"_blank\" rel=\"noopener\"><b>CPM<\/b><\/a><span style=\"font-weight: 400;\"> with our machine-learning algorithm, you can automate your optimization and meet your iGaming goals with more precision than a standard CPM campaign. Read on to learn more!<\/span><\/p>\n<h2>How to set up Smart Bid for iGaming campaigns<\/h2>\n<p><span style=\"font-weight: 400;\">Smart Bid is an automated bidding strategy that uses machine learning to analyze your data in real-time and bid on impressions based on the probability of a conversion.<\/span><\/p>\n<h3>Using Smart Bid for iGaming offers: Tracking is essential!<\/h3>\n<p><b>It is important to note that Smart Bid will not work unless you track conversions.<\/b><span style=\"font-weight: 400;\"> Before you start, add the <\/span><a href=\"https:\/\/docs.exoclick.com\/docs\/conversion-tracking\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">conversion goals<\/span><\/a><span style=\"font-weight: 400;\"> you want to track, such as <\/span><b>registrations or first-time deposits <\/b><span style=\"font-weight: 400;\">(FTDs). ExoClick automatically tracks impressions and click-through rates (CTR), but you need to send bottom-of-the-funnel data like FTDs and registrations back into the system using server-to-server (S2S) integration or a <\/span><a href=\"https:\/\/docs.exoclick.com\/docs\/conversion-tracking\/#using-pixel-tracking\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tracking pixel<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3>Scaling and optimizing with Smart Bid<\/h3>\n<p><span style=\"font-weight: 400;\">Once your campaign is live, there are two ways to use Smart Bid:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maximize Volume:<\/b><span style=\"font-weight: 400;\"> Best for scaling, the algorithm bids aggressively to find new segments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maximize Target CPA\/ROAS:<\/b><span style=\"font-weight: 400;\"> Triggered after 30 conversions, the algorithm prioritizes the set price goal above all else and is great for long-term campaigns.<\/span><\/li>\n<\/ol>\n<h2>How to define goals for iGaming conversions<\/h2>\n<h3><i><span style=\"font-weight: 400;\">&#8220;How can I set a Target CPA with ExoClick\u2019s Smart Bid?&#8221;<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">In iGaming, the customer journey has several stages. Before you set up your campaign, set up your Conversion Goals. Here are some of the best goals for iGaming Advertisers and Affiliates to track:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Goal 1: Registrations:<\/b><span style=\"font-weight: 400;\"> This is usually a Single or Double Opt-In. Tracking this allows Smart Bid to optimize for users who are at least interested enough to sign up.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Goal 2: FTD:<\/b><span style=\"font-weight: 400;\"> This is when the player puts their own money into the platform.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Goal 3: Post-FTD \/ Lifetime Value:<\/b><span style=\"font-weight: 400;\"> Tracking users who deposit more than once. This helps you identify the highest-quality traffic sources.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Below you can see a screenshot from the Conversion Goal section in the admin panel:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-109310\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image2.png\" alt=\"How to set up Smart Bid for the first time\" width=\"1224\" height=\"230\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image2.png 1999w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image2-300x56.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image2-1024x193.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image2-150x28.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image2-768x144.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image2-1536x289.png 1536w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image2-1700x320.png 1700w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image2-720x135.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image2-530x100.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image2-320x60.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image2-820x154.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image2-526x99.png 526w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image2-338x64.png 338w\" sizes=\"(max-width: 1224px) 100vw, 1224px\" \/><\/p>\n<p><b>Pro Tip! <\/b><span style=\"font-weight: 400;\">Set a <\/span><b>1-2 day conversion window<\/b><span style=\"font-weight: 400;\"> for Registrations. For FTDs, set it to <\/span><b>at least 7 days<\/b><span style=\"font-weight: 400;\"> to account for players who sign up today but don&#8217;t deposit until the weekend.<\/span><\/p>\n<h2>The technical bit<\/h2>\n<h3><i><span style=\"font-weight: 400;\">\u201cHow to track iGaming conversions on my Smart Bid campaign?\u201d<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">There are two options for tracking: server-to-server tracking and Pixel tracking. For Server-to-Server (S2S) tracking, there are two steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Add the Token:<\/b><span style=\"font-weight: 400;\"> Add <\/span><span style=\"font-weight: 400;\">{conversions_tracking}<\/span><span style=\"font-weight: 400;\"> to your Campaign URL (e.g., <\/span><span style=\"font-weight: 400;\">&amp;clickid={conversions_tracking}<\/span><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The Postback:<\/b><span style=\"font-weight: 400;\"> When a conversion happens, your tracker sends a call to our postback URL.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you select Pixel tracking as your tracking method, you will get a pixel tracking script that you can copy-paste into the website you want to track.\u00a0<\/span><\/p>\n<p><b>Pro Tip! <\/b><span style=\"font-weight: 400;\">To give Smart Bid the data it needs, we recommend <\/span><a href=\"https:\/\/docs.exoclick.com\/docs\/conversion-tracking\/#using-conversion-tracking-api---s2s-recommended\" target=\"_blank\" rel=\"noopener\"><b>S2S tracking<\/b><\/a><span style=\"font-weight: 400;\">. It is more reliable than pixels and ensures no data loss.<\/span><\/p>\n<h2>How to set up Smart Bid for the first time<\/h2>\n<p><span style=\"font-weight: 400;\">Now that we have set up the conversion tracking, set campaign goals, and the iGaming funnel goals, let\u2019s look at how an iGaming Advertiser or Affiliate should set up <\/span><a href=\"https:\/\/docs.exoclick.com\/docs\/faqs\/advertisers\/campaign-targeting\/smart-bid-faqs\/\" target=\"_blank\" rel=\"noopener\"><b>Smart Bid<\/b><\/a><span style=\"font-weight: 400;\"> for the first time.<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">&#8220;Should I choose Target ROAS or Target CPA? What is the difference?&#8221;<\/span><\/i><\/h3>\n<p><b>Step 1:<\/b><span style=\"font-weight: 400;\"> Navigate to the<\/span> <a href=\"https:\/\/docs.exoclick.com\/docs\/create-campaign-step4\/\" target=\"_blank\" rel=\"noopener\"><b>Pricing &amp; Limits<\/b><\/a><span style=\"font-weight: 400;\"> section of your campaign.\u00a0<\/span><\/p>\n<p><b>Step 2:<\/b><span style=\"font-weight: 400;\"> Select your <\/span><b>Bid Strategy<\/b><span style=\"font-weight: 400;\">. You can choose <\/span><b>Target CPA<\/b><span style=\"font-weight: 400;\"> to define the price you want to pay per conversion, or <\/span><b>Target ROAS<\/b><span style=\"font-weight: 400;\"> if you are aiming for a specific profit percentage (this requires goals with fixed or dynamic values).\u00a0<\/span><\/p>\n<p><b>Step 3: <\/b><span style=\"font-weight: 400;\">Then <\/span><b>input an Initial CPM<\/b><span style=\"font-weight: 400;\">; this acts as your starting bid while the algorithm gathers the data needed to optimize your campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below, you can see an example of how to set up Smart Bid:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-109318\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image1.png\" alt=\"How to set up Smart Bid\" width=\"1049\" height=\"366\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image1.png 1999w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image1-300x105.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image1-1024x357.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image1-150x52.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image1-768x268.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image1-1536x536.png 1536w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image1-1700x593.png 1700w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image1-720x251.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image1-530x185.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image1-1434x500.png 1434w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image1-320x112.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image1-820x286.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image1-526x183.png 526w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2026\/04\/image1-338x118.png 338w\" sizes=\"(max-width: 1049px) 100vw, 1049px\" \/><\/p>\n<h3>Troubleshooting: &#8220;<i>What if I\u2019m not meeting my campaigns&#8217; CPA goal?&#8221;<\/i><\/h3>\n<p><b>Pro Tip!<\/b><span style=\"font-weight: 400;\"> If your CPA is too high or the volume is low, check the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Give it time:<\/b><span style=\"font-weight: 400;\"> The algorithm needs data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Loosen your targeting:<\/b><span style=\"font-weight: 400;\"> If you get too specific in Step 3 of the campaign setup, the pool of traffic is too small for the AI to learn. Keep it open initially.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Review your goal:<\/b><span style=\"font-weight: 400;\"> If your Target CPA is $2.00 but the market average is $10.00, the campaign will not get traffic.<\/span><\/li>\n<\/ul>\n<h2>Best Practices: Bridging the gap between CPA and CPM while scaling up with Smart Bid<\/h2>\n<h3><span style=\"font-weight: 400;\">&#8220;How can I use Smart Bid to replicate the ROI of my best-performing iGaming CPA offers?&#8221;<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We asked our account managers and media buyers how they make Smart Bid work for long-term iGaming campaigns. Here are their expert tips:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The 30-Conversion Rule:<\/b><span style=\"font-weight: 400;\"> Do not judge the campaign early. You need at least 30 conversions for the machine learning to understand the winning user profile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimize for Registrations First:<\/b><span style=\"font-weight: 400;\"> Because registrations happen more frequently than deposits, the algorithm learns faster. Set your first Smart Bid goal to optimize for the Registration goal. This will help feed the machine more data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use <a href=\"https:\/\/www.exoclick.com\/fr\/how-to-maximize-roi-with-exoclicks-bidder-and-conversion-tracking\/\" target=\"_blank\" rel=\"noopener\">The Bidder<\/a> as a Safety Net:<\/b><span style=\"font-weight: 400;\"> While Smart Bid handles the bids, you can still use our manual <\/span><b>Bidder<\/b><span style=\"font-weight: 400;\"> tool to black-list specific zones that are clearly not performing, saving your budget for better segments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Patience is Profit:<\/b><span style=\"font-weight: 400;\"> Smart Bid is a long-term play. It requires a &#8220;learning phase,&#8221; but affiliates who wait it out typically see a <\/span><b>20-30% lower CPA<\/b><span style=\"font-weight: 400;\"> over time compared to manual optimization.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Smart Bid Pro:<\/b><span style=\"font-weight: 400;\"> If you have data from a previous campaign with similar targeting, use that. Otherwise, start<\/span> <span style=\"font-weight: 400;\">with a competitive CPM. The faster you get traffic, the faster Smart Bid learns, and the sooner you hit your ROI goals.<\/span><\/li>\n<\/ul>\n<p><b>Pro Tip!<\/b> <i><span style=\"font-weight: 400;\">Smart Bid is a powerful optimization tool, but it does not guarantee a specific CPA. It is a machine-learning partner. It is important to have good ad creatives and copy that get clicks, so A\/B testing is key. Landing pages should be optimized for conversion. Remember, Smart Bid requires a minimum of 30 conversions and accurate tracking to effectively scale up your iGaming campaigns.<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">Ready to scale your iGaming ROI?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By leveraging ExoClick\u2019s Smart Bid for iGaming campaign success, you can reach your CPA goals! Smart Bid removes the manual grind, allowing you to focus on strategy while Smart Bid handles the heavy lifting of real-time optimization. Ready to take your iGaming campaigns to the next level? <\/span><b>Test ExoClick\u2019s Smart Bid for your iGaming offers today.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Not an ExoClick Client yet? <\/span><a href=\"https:\/\/www.exoclick.com\/fr\/inscription\/?utm_source=BlogCPMTraffic&#038;utm_medium=Signup&#038;utm_campaign=April2026\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sign up now to gain access to Smart Bid!<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Master Smart Bid for iGaming campaigns! Learn how to scale your ROI by bridging the gap between CPA performance and CPM reach. <\/p>\n","protected":false},"author":1247,"featured_media":109361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1123,1331,979],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why iGaming Campaign Success Starts with Smart Bid! - ExoClick<\/title>\n<meta name=\"description\" content=\"Master Smart Bid for iGaming campaign success! 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