{"id":104979,"date":"2025-01-23T10:40:05","date_gmt":"2025-01-23T09:40:05","guid":{"rendered":"https:\/\/www.exoclick.com\/?p=104979"},"modified":"2025-06-17T14:26:32","modified_gmt":"2025-06-17T12:26:32","slug":"advertisers-increase-revenue-with-native-video-thumbnails","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/fr\/advertisers-increase-revenue-with-native-video-thumbnails\/","title":{"rendered":"Advertisers! Increase revenue with Native Video Thumbnails"},"content":{"rendered":"

Here at ExoClick we are constantly growing and continuing to innovate in order to create higher revenue for our Advertisers. Our latest innovation is Native Video Thumbnails. This new format will help you to create more eye-catching creatives that still blend into the website\u2019s look and feel. Read on to learn how you can increase revenue with Native Video Thumbnails and the benefits of using them in your campaigns.<\/span><\/p>\n

What are Native Video Thumbnails?<\/b><\/h2>\n

Traditional Native thumbnails are the images displayed in <\/span>Native ads.<\/b><\/a> Instead, Native Video Thumbnails feature a short video loop that provides the end user with a preview of your offer. On the desktop, the video plays when the user hovers over the image with their cursor, and it pauses to show the static image when the mouse is moved away. On mobile devices, the video activates when the user taps the image, and it reverts to the static image when the user taps away or scrolls away. The Native Video thumbnail does not include an audio element.<\/span><\/p>\n

\"What<\/p>\n

What do I need to create Native Video Thumbnails?<\/b><\/h2>\n

In order to create a Native Video Thumbnail, you will need both an image and an mp4 file. The video can not exceed 10 seconds maximum or a weight over 1.5MB. This ensures that the format meets the IAB standards and a great end-user experience. We recommend that you use a video that relates to the static image. This will create a better flow, and inform them of what to expect from your offer increasing the likelihood of converting.<\/span><\/p>\n

How do I add Native Video Thumbnails to my campaign?<\/b><\/h2>\n

Adding Native Video Thumbnails to your advertising campaign couldn’t be easier. Simply:\u00a0<\/span><\/p>\n

    \n
  1. Go to your campaign list<\/span><\/li>\n
  2. Either create a new campaign<\/span> or edit one of the Native campaigns already set up.<\/span><\/li>\n
  3. Go to step 2 and add your static image as well as your video loop mp4 file.<\/span><\/li>\n<\/ol>\n

    \"using<\/p>\n

    4. You will then see a preview, which you can then add to your Native campaign!<\/p>\n

    \"Native<\/p>\n

    Benefits of using Native Video Thumbnails for Advertisers<\/b><\/h2>\n

    Now that we understand how Native Video Thumbnails work and how to implement them into your ad campaigns, let\u2019s take a look at some of the key benefits of using them:<\/span><\/p>\n

    1. Increased Click-Through Rates (CTRs)<\/b><\/h3>\n

    Video content is more engaging than static images, as it has enhanced storytelling. This captures attention and provides necessary information increasing viewer engagement. Additionally, videos allow for the demonstration of products and services in action, making their value propositions clearer and more compelling. This means your <\/span>CTRs may increase once the end user gets a preview of your content.<\/span><\/p>\n

    2. Improved Brand Recognition<\/b><\/h3>\n

    Consistent use of brand colors, logos, and typography in your thumbnails can reinforce brand identity and make your ads easily recognizable. A study found that brands are <\/span>3.5 times more likely to increase brand visibility by keeping their branding consistent.<\/span><\/a> So, when creating Native Video Thumbnails, consider your branding to make a long-lasting impression.<\/span><\/p>\n

    3. Improved retention<\/b><\/h3>\n

    Over <\/span>two-thirds of people surveyed by Wyzowl recall seeing a video ad<\/span><\/a> while browsing online during the week of the survey. This is <\/span>20% higher than the percentage <\/span>of those who remember seeing a static ad.<\/span> With Native Video Thumbnails the end user is more likely to hover over your ad and watch it. This will spark their curiosity and the brand recall when you retarget them.<\/span><\/p>\n

    4. Better Ad Performance<\/b><\/h3>\n

    Improved CTRs and engagement can lead to lower costs per acquisition. Native ads with a Video Thumbnail are no more expensive than our static Native ad, so why not try it for yourself? Additionally, high-performing ads with more interactive elements can increase impressions, and clicks. They are often favored by algorithms giving you a better opportunity to convert your offers. This will also help make your ad campaigns more efficient.<\/span><\/p>\n

    Tips for Creating Effective Native Video Thumbnails<\/b><\/h2>\n

    Now that you know some of the benefits of implementing Native Video Thumbnails, let\u2019s look at some tips for your video creatives.<\/span><\/p>\n