{"id":104647,"date":"2024-12-13T15:14:35","date_gmt":"2024-12-13T14:14:35","guid":{"rendered":"https:\/\/www.exoclick.com\/?p=104647"},"modified":"2024-12-13T15:22:50","modified_gmt":"2024-12-13T14:22:50","slug":"how-exoclick-innovated-in-2024","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/fr\/how-exoclick-innovated-in-2024\/","title":{"rendered":"How ExoClick Innovated in 2024!"},"content":{"rendered":"

ExoClick is a company that strives to lead the way in the Ad Tech industry. We do so by continuing to perfect our network, adding new features, and expanding on the ones we currently have through constant innovation. Read on to see how ExoClick innovated in 2024.<\/span><\/p>\n

#1 New Feature for Advertisers! Third Party Tracking URLs<\/b><\/h2>\n

One of the b<\/span>est ad network feature updates and innovations of 2024 was the Third-party tracking URLs. This is an event tracking tool that provides a fast, effective, and cost-efficient alternative to creating VAST Video Tags. Traditionally, if you wanted to track deeper insights on your video ads you needed to implement a VAST Tag. However, with ExoClick\u2019s Third-party tracking URL feature, you can track the number of specific variations in the viewer\u2019s experience like video duration, video tracking, and end user actions without needing a VAST Tag. These tokens can be added to your In-Stream, Outstream, and Video Slider ads. Want to know more about the areas you can track and how to implement them in your campaigns? <\/span>Check out the full blog!<\/b><\/a><\/p>\n

#2 Increase demand on your ad zones with RDAs<\/b><\/h2>\n

In 2024, we added additional RDA formats including <\/span>FPI, Instant Message, and Sticky Banner zones.<\/b><\/a> RDAs or Responsive Display ads are Banner ads that automatically adjust their size to fit multiple ad placements, opening up opportunities for Advertisers to access more inventory. Advertisers only need to upload images (300x300px) and texts (title, description, and brand) for a campaign, and ExoClick\u2019s system will automatically create several different ad creatives in multiple sizes to fit specific placement requirements, saving Advertisers time and resources. Responsive Display ads are also a fantastic option for Publishers<\/span> since more Advertisers can bid for their ad zones, increasing demand and revenues. Because they adapt to fit the sizes and requirements of each ad zone, they also provide a great end user experience. So try this feature to <\/span>get the most out of ExoClick\u2019s platform<\/p>\n

#3 Publishers: Create a great user experience with Async tags\u00a0<\/b><\/h2>\n

When looking at how ExoClick Innovated in 2024, Async tags are important to note. They are now also available on Slider Video ads! <\/span>ExoClick\u2019s Asynchronous<\/b><\/a> tags help you avoid slow loading times on your website. Usually, the script tags on a website are render-blocking, which means that your end user\u2019s browser won\u2019t display your website\u2019s content until the entire script has run. Async synchronizes your website load speed with your ads ensuring the end user can see your website as quickly as possible. <\/span>Async tags lead to a significant improvement in performance and of course, a better end user experience on your website, since content loads faster. Ad loading speed by using Asynchronous ad tags is:<\/span><\/p>\n