{"id":102330,"date":"2024-06-18T13:36:51","date_gmt":"2024-06-18T11:36:51","guid":{"rendered":"https:\/\/www.exoclick.com\/?page_id=102330"},"modified":"2025-01-23T11:17:57","modified_gmt":"2025-01-23T10:17:57","slug":"trust-and-safety","status":"publish","type":"page","link":"https:\/\/www.exoclick.com\/fr\/trust-and-safety\/","title":{"rendered":"Trust and Safety"},"content":{"rendered":"

ExoClick\u2019s Commitment to Trust and Safety<\/strong><\/h1>\n

We are committed to ensuring a safe end user experience when seeing the ads that we serve on our global network of publisher websites. Here are the measures we currently have in place to prevent any possible issue.<\/span><\/p>\n

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ExoClick is a safe and clean ad network<\/b><\/h2>\n

ExoClick\u2019s mission is to ensure that we provide a safe and clean ad network for our Publisher and Advertiser clients. This way we can ensure that end users can engage with the ads we serve safely, knowing that by clicking on an ad served by ExoClick that it is a safe and non-intrusive experience.<\/span><\/p>\n

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ExoClick\u2019s Compliance Team – Keeping our network a safe and enjoyable ad experience<\/b><\/h2>\n

ExoClick\u2019s Compliance Team\u2019s role is to ensure that our ad network is clean and free of any form of malvertising and that ad creatives are fully compliant with the industry standards set by the Interactive Advertising Bureau or The Better Ads Coalition. ExoClick\u2019s Compliance Team works every day of the year 24\/7 and the team has several processes that they carry out.<\/span><\/p>\n

The Compliance Team are our first line of defense to protect our Publisher clients so that they can be confident in knowing that the ads show on their sites are safe and that their end users are fully protected, so that they can enjoy a great user experience while browsing websites on our network and see ad creatives and formats that are fully industry compliant and non-intrusive. Let\u2019s look into each process:<\/span><\/p>\n

How ExoClick\u2019s Compliance Team scrutinizes advertiser campaigns before they go live<\/b><\/h2>\n

1. ExoClick Advertiser campaign approval\u00a0<\/b><\/p>\n

When an Advertiser sets up a campaign, the Advertiser also uploads the campaign\u2019s ad creatives and landing page URL to our platform. This campaign does not automatically go live, the next stage is for our Compliance Team to then manually check the ad creatives, ad texts and landing page\u2019s URL that are being used for the campaign to ensure that the Advertiser\u2019s campaign is fully compliant with our strict <\/span>Advertiser Guidelines<\/span><\/a>. Any ad or landing page found to be in breach of our Guidelines is rejected, and therefore will not run on our network.<\/span><\/p>\n

2. ExoClick does not accept misleading ads<\/b><\/p>\n

The end user experience is important to us and on that basis we do not accept advertisements that mislead end users. Protecting end users, our publishers and our advertisers from bad actors is very important to us. We have strict policies that govern the kinds of ads we allow on our platform. These policies are explained in detail on our website in our <\/span>Advertiser Guidelines<\/span><\/a>, These Guidelines are a comprehensive list of what advertising campaigns are not accepted on our network. Our Guidelines are aligned with <\/span>Google\u2019s Abusive Experience Report<\/span><\/a> and <\/span>Better Ads Standards<\/span><\/a>. Our 24\/7 Compliance Team checks every ad to ensure that before an ad campaign is allowed to run on our network, the ad creatives are in accordance with our Guidelines. <\/span><\/p>\n

3. Ads that infringe copyright<\/b><\/p>\n

ExoClick respects the intellectual property rights of others and we expect that all of our clients do the same. Our Compliance Team also examines each ad creative and landing page creative to check if the images used are of protected brand logos, celebrities, well known cartoon characters or any other potentially protected visuals. Ad campaigns that are found to use copyrighted images in their marketing materials are rejected and will not be allowed to run on our network.<\/span><\/p>\n

4. ExoClick\u2019s instant removal of malvertising<\/b><\/p>\n

Malvertising is a malicious form of advertising. It uses digital advertising to cause harm to internet users by, for example, trying to steal their personal data, or cause harm to these end users devices by injecting them with malicious code and viruses. Malvertising distribution via digital advertising is a continual battle for ad networks. Cybercriminals are highly tech savvy and try different ways to insert malicious hidden or obfuscated code within the ad supply chain.<\/span><\/p>\n

ExoClick has zero tolerance for Malvertising of any form. Once detected, all of the advertiser\u2019s campaigns are immediately blocked and taken off our network and lead to a complete ban of the advertiser. ExoClick also informs the publisher where the malvertising appeared and that it has been stopped.<\/span><\/p>\n

5. ExoClick uses AdSecure to detect malvertising<\/b><\/p>\n

ExoClick uses multiple AI detection tools including 3rd party software <\/span>AdSecure<\/span><\/a>. AdSecure detects malvertising through automated scanning techniques and manual analysis. Here is a general overview of their detection methods:<\/span><\/p>\n