• Grouping campaigns

    This feature allows you to organise campaigns and put them into groups based on your own set of critieria. It is especially useful if you are managing a large number of campaigns. For example you can could select grouping by country, type of product, device targeted or something else that will help you keep track of what you are doing How to create a new group? Go to your Admin... Read More

  • Cost of aquisition tracking

    To understand this article, you must know how to create and use conversion tracking. If you don’t please read these FAQ's first: Conversion tracking & API server tracking COA = Cost Of Acquisition Once you have created your campaigns and implemented your tracking, you can further optimise your campaigns. Our system is designed to provide very detailed statistics such as your return on investment for each campaign, in real time!... Read More

  • Mobile conversion tracking

    Classic pixel tracking doesn't work most of the time. On many mobile offers the only way to track conversions is using a postback URL. Here is a complete guide on how to use the ExoClick conversion tracking API with Hasoffers which is an affiliate tracking solution.   STEP 1: Go to the Hasoffers Platform, in the offer details page. Add a subid to your tracking link, by clicking on the... Read More

  • Why are your statistics different to mine?

    Several reasons would explain such a discrepancy 1- What are you tracking? We register only stats that are genuine impressions/clicks i.e what you are charged for. If you see additonal impressions/clicks on your reports keep this mind 2- Is your tracking set up correctly i.e have you placed the tracking tags in the right location 3- Our general stats are based on EST (New York) hours so there maybe a... Read More

  • Tracking pixels

    You’ll be able to see all the conversions tracked back in your ExoClick stats (columns “G1″, “G2″, …) All you need to do is place a tracking pixel tag in the body of your site on the specific page(s) you want to retarget e.g.(sign-up, sale,…). This tag will place a transparent cookie allowing ExoClick to retarget these potential customers when they browse other websites. The tracking pixels must be created... Read More

  • Conversion tracking with API (Server to Server)

    If you are unsure how to implement these you should seek advice from an IT specialist!   1. Goal Setup: You must have at least one conversion goal generated via the option found on your Admin Panel under “Conversion tracking” If you don’t, simply create one. An html code will be generated automatically, here is an example:- <img width=”1″ height=”1″ src=”″> The above html code can be used either for... Read More