What are Responsive Display Ads?<\/b><\/h2>\n
If you don\u2019t know what RDAs are, here\u2019s a quick summary. Advertisers can upload <\/span>images (300x300px) and texts (title, description and brand) <\/span>for a campaign, and ExoClick\u2019s system will automatically create several different sized ad creatives that you can instantly use in a campaign. Publishers can action RDAs on their ad formats in their admin panel to open up more ad zones to be targeted by the Advertisers RDAs.<\/span><\/p>\n RDAs will create the following creatives:<\/span><\/p>\n Static Banner sizes<\/strong>:<\/span><\/p>\n 160\u00d7600<\/span><\/p>\n 300\u00d7100<\/span><\/p>\n 300\u00d7250<\/span><\/p>\n 300\u00d7500<\/span><\/p>\n 728\u00d790<\/span><\/p>\n 900\u00d7250<\/span><\/p>\n Sticky Banner sizes<\/strong>:<\/span><\/p>\n 160×600<\/span><\/p>\n 300×250<\/span><\/p>\n 728×90<\/span><\/p>\n 900×250<\/span><\/p>\n And now Instant Message <\/strong>and Fullpage Interstitial.<\/strong>\u00a0So as you can see RDAs offer a great opportunity for both Advertisers and Publishers.<\/span><\/p>\n Display ad sizes require different sized artwork and some advertisers don\u2019t have the resources to create many different sized and ad creatives. With RDAs, you just need a couple of high-resolution images and texts, from these assets you upload, All ads are responsive so work seamlessly when displayed on any device.<\/span><\/p>\n You can now launch an advertising campaign targeting all static display Sticky Banners and Instant Message inventory from a single campaign.\u00a0<\/span><\/p>\n The more ad formats and sizes you have for a campaign, the better your reach. For example, if you currently just create banners for headers and footers, you will have good exposure, but if you also had banners for the same campaign for Skyscraper, NTVs, In-Video, Sticky Banners, Fullpage Interstitial and Instant Message, this will give you access to more ad placements, increasing your reach even further, requiring no extra design work from you.\u00a0<\/span><\/p>\n Having a large range of different sized Banners, Sticky Banners, Fullpage Interstitial and Instant Message available to test can bring new optimisation opportunities. For example if you have a dating campaign and you only have creatives for 300\u00d7100 banners, by using RDAs you can test out popular Instant Message campaigns for the Dating vertical by using\u00a0 RDAs, you automatically have different display sizes and formats that you can also test. This creates more test data for you and could reveal that you generate more conversions using an Instant Message compared to your usual 300\u00d7100 banner campaigns, opening up new campaign opportunities to test.<\/span><\/p>\n Set up your campaign using Native, upload your image, it should be 300x300px and texts. Set up your Targeting and Pricing & Limits, now go to the final step Zones. Here you will see the enabled Responsive Display Ads box ticked. Now select TARGET from the “Target Mode” dropdown menu. This will open up all available zones including RDA and you will be able to select the ones you want to target either manually or through the BULK TARGET ZONES option. You can also search for specific zones using the search bar above the list of zones. You can also search for specific websites for your campaign to target for RDAs.<\/span><\/p>\n Some Advertisers have limited design resources for ad creatives, this can:<\/span><\/p>\n ExoClick\u2019s systems ability to create Responsive Display Ads, opens up more available inventory for Advertisers to target, which leads to more demand for your various static Banner, Sticky and Instant Message ad zones.<\/span><\/p>\n All RDAs are guaranteed to meet the industry standard ad weight because ExoClick\u2019s system automatically creates the RDAs to be fully aligned with the<\/span> IAB industry standards <\/span><\/a>and Google Chrome\u2019s recommendations, so RDA ad zones are fully compliant with Google.\u00a0<\/span><\/p>\n RDAs are designed to fit seamlessly with your different ad zone sizes, RDAs do not produce ad creatives that are displayed squashed or pixelated, because the format is fully responsive. This provides a great end user browsing experience.<\/span><\/p>\n Advertisers include a Brand name in their RDA asset texts. This Brand name is then displayed to end users on the RDA static Banner, Sticky Banner and Instant Message creatives. This means that the end user knows that the RDA is an ad, and will only click on the ad if he is interested in the offer. This is great news for you as a Publisher, because this will lead to a higher click thru ratio, making your RDA zones more competitive, which in turn brings higher bids for your in demand zones, leading to higher eCPMs..<\/span><\/p>\n To change your static Banner, Sticky Banner and Instant Message ad zones to RDAs doesn\u2019t require any additional setup. In fact, by default it is already enabled, so you are ready to go.<\/span><\/p>\n So what are you waiting for? Get testing out those RDA ad zones today and enjoy the revenue,\u00a0 conversion and time saving benefits. RDAs, another great feature from ExoClick! For further information contact your account manager or a Customer Success Manager <\/span>here<\/span><\/a>.<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" ExoClick brings two more ad formats for Responsive Display Ads: Instant Message and Sticky banners, in addition to Static Banners sizes.<\/p>\n","protected":false},"author":5,"featured_media":97459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1128,1079,96,744,1080,1136,864],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\t\n\t\n\t\nBenefits of Responsive Display Ads for Advertisers<\/b><\/h2>\n
Save time<\/b><\/h3>\n
Launch campaigns quickly<\/b><\/h3>\n
Increase your reach<\/b><\/h3>\n
Increase your data for optimization<\/b><\/h3>\n
Super easy set up<\/b><\/h3>\n
![\"Benefits](\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2023\/10\/photo.png\")
<\/p>\nBenefits of Responsive Display Ads for Publishers<\/b><\/h2>\n
Attract more Advertisers to bid on your ad zones<\/b><\/h3>\n
\n
Increase demand for your ad zones<\/b><\/h3>\n
Aligned with the IAB industry Standards and Google<\/b><\/h3>\n
A great end user experience<\/b><\/h3>\n
Qualified clicks means higher eCPM<\/b><\/h3>\n
Super easy setup<\/b><\/h3>\n
Conclusion<\/b><\/h2>\n