{"id":87345,"date":"2022-03-16T14:43:47","date_gmt":"2022-03-16T13:43:47","guid":{"rendered":"https:\/\/www.exoclick.com\/advertisers-how-to-stay-compliant-with-your-dating-offer-creatives\/"},"modified":"2024-03-18T12:47:53","modified_gmt":"2024-03-18T11:47:53","slug":"advertisers-how-to-stay-compliant-with-your-dating-offer-creatives","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/es\/advertisers-how-to-stay-compliant-with-your-dating-offer-creatives\/","title":{"rendered":"Advertisers! How to stay compliant with your Dating offer creatives"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In-Page Push Notifications and Native ad formats are a great way to generate leads for your Dating offers. Both format creatives allow an Image, Title text (50 characters), Description text (90 characters) and Brand text (30 characters). However, when creating campaigns for Dating offers there are some strict compliance rules for creatives of both these formats. These rules must be adhered to in order to have your campaigns approved to run on ExoClick\u2019s network. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a list of restrictions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ad creative title and description make it appear as though a person is requesting to chat\/connect\/message the end user<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ad creative title and description are designed to look as though a person is actually chatting with the end user<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ad creative title and description are a direct meeting request<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All the above are considered misleading for the end user.<\/span><\/p>\n<p><b>Native Benefits:<\/b><span style=\"font-weight: 400;\"> ExoClick has huge daily volumes of Native ad zones and bidding prices are low, Native is a great way to test out Dating offers at a low price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>In-Page Push Notification Benefits<\/strong>: This format really stands out to an end user because it fades in while an end user is browsing a page. Because the ad zone is not grouped together with other banners, it is the only ad displayed. Additionally the format\u2019s design, being slightly curved at the edges and featuring an image on the left and text on the right also makes it eye catching in comparison to banner ads.<\/span><\/p>\n<p><b>CTRS<\/b><span style=\"font-weight: 400;\">: As recently explained in our downloadable<a href=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/11\/The-Ultimate-Guide-to-Dating-2022.pdf\" target=\"_blank\" rel=\"noopener\"> Ultimate Guide to Dating<\/a> which is packed full of tips for monetizing Dating offers with ExoClick\u2019s traffic and ad formats, here are the Global CTRs for Dating offers using Native and In-Page Push Notifications:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-87314\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-table-1.png\" alt=\"In-Page Push Native CTRs Dating\" width=\"810\" height=\"200\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-table-1.png 810w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-table-1-300x74.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-table-1-150x37.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-table-1-768x190.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-table-1-720x178.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-table-1-530x131.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-table-1-320x79.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-table-1-526x130.png 526w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-table-1-338x83.png 338w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><span style=\"font-size: 18pt;\"><b>Getting clicks<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both In-Page Push Notifications and Native ads offer a range of different options to help you get clicks to generate leads and sales:<\/span><\/p>\n<p><b>Use emojis:<\/b><span style=\"font-weight: 400;\"> You can insert emojis into title and description texts. Emojis are an effective way to enrich your marketing messaging. They are processed by our brain as nonverbal information. They are an emotional part of communication and allow you to get creative when trying to get your message across. Because the number of text characters allowed is a set limit, an emoji can maximize your use of the set character limits. Here is an example:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Title: Meet the love of your life (26 characters) changes to 20 characters with a couple of emojis for &#8216;meet&#8217; and &#8216;love&#8217; and the Description<\/span><span style=\"font-weight: 400;\">: 1,000s of singles are looking now! Join for free! (49 characters) changes to 41 characters with the emoji replacing &#8216;looking.&#8217;<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-87322\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-image-1.png\" alt=\"Using emojis In-Page Push\" width=\"808\" height=\"379\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-image-1.png 808w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-image-1-300x141.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-image-1-150x70.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-image-1-768x360.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-image-1-720x338.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-image-1-530x249.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-image-1-320x150.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-image-1-516x242.png 516w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/inpage-image-1-338x159.png 338w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Everyone understands emojis, across all languages, and an end user instantly recognises the message you are trying to communicate.<\/span><\/p>\n<p><b>Use Branding:<\/b><span style=\"font-weight: 400;\"> The best way to get qualified clicks is to let the end user know that they are clicking on an ad. You have the option to add 30 characters of text for your brand, so take advantage of this and use it. This is a key part of your sales funnel: User shows initial interest in your Dating offer, then you can convert that end user into a lead or sale from your Landing Page\/Pre Lander.<\/span><\/p>\n<p><b>Use Dynamic Tokens<\/b><span style=\"font-weight: 400;\">: You can add Dynamic Tokens to your texts to increase your conversion rate, this is especially useful for Dating offers. Dynamic Tokens can be set to change specific texts within your Title and\/or Description, for example: {country}, {region}, {day} or {device}. These tokens will then display specific texts releated to the end user information. So for localized Dating offers the dynamic tokens highlight where the end user is, or the device they are using. This allows your ads to be more effective because it is like one to one marketing targeting to the end user.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you create an In-Page Push Notification or Native ad text with the {region} token your text will automatically change to the text to the detected end user\u2019s region:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meet Girls and Guys from <strong>{region}<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the end user was in the US in California, the text would display: Meet Girls and Guys from <strong>California<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-87305\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/guide-to-dating.png\" alt=\"Dynamic Tokens\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/guide-to-dating.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/guide-to-dating-300x169.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/guide-to-dating-150x84.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/guide-to-dating-768x432.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/guide-to-dating-720x406.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/guide-to-dating-530x298.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/guide-to-dating-889x500.png 889w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/guide-to-dating-320x180.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/guide-to-dating-818x460.png 818w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/guide-to-dating-430x242.png 430w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/03\/guide-to-dating-336x189.png 336w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are a large range of Dynamic Tokens you can use, so they offer another creative way to maximize the impact of your campaigns for Native and In-Page Push Notifications. You can get more information about Dynamic tokens <\/span><a href=\"https:\/\/docs.exoclick.com\/docs\/macros\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dating offers have some strict compliance rules for campaign creatives of In-Page Push Notifications and Native formats.<\/p>\n","protected":false},"author":5,"featured_media":87337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1128,209,427,137,803,264],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertisers! How to stay compliant with your Dating offer creatives - ExoClick<\/title>\n<meta name=\"description\" content=\"Dating offers have some strict compliance rules for campaign creatives of In-Page Push Notifications and Native formats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/es\/advertisers-how-to-stay-compliant-with-your-dating-offer-creatives\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertisers! 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