{"id":85584,"date":"2021-10-21T09:04:14","date_gmt":"2021-10-21T07:04:14","guid":{"rendered":"https:\/\/www.exoclick.com\/publisher-case-study-creating-effective-native-ads-for-a-multi-format-ad-zone\/"},"modified":"2024-03-21T10:49:40","modified_gmt":"2024-03-21T09:49:40","slug":"publisher-case-study-creating-effective-native-ads-for-a-multi-format-ad-zone","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/es\/publisher-case-study-creating-effective-native-ads-for-a-multi-format-ad-zone\/","title":{"rendered":"Publisher Case Study: Creating Effective Native ads for a Multi-Format ad zone"},"content":{"rendered":"

In order to maximize your revenues from Native ads displayed within a Multi-Format ad zone, it is important that the ads displayed appear like the content on your site, or at least look good when displayed against your site\u2019s content. This not only improves user experience but can generate more clicks which increases the value of your Native ad zone leading to higher CPMs and bigger revenues.\u00a0<\/span><\/p>\n

Many Publishers are using Native as part of a Multi-Format ad zone<\/a>, which serves multiple ad formats: Banners or Native in just one placement, pitching the Banners and Native ads against each other and serving the highest paying ad in the Multi-Format ad zone. This ability to serve multiple formats can increase the number of eligible bids for your impressions while giving advertisers access to previously unavailable inventory.<\/span><\/p>\n

The Multi-Format ad zone is fully responsive and changes shape to fit perfectly into a Publisher\u2019s site, however, as with all Native ad placements, it is good practice to tweak them: Such as editing what is actually displayed inside the Native ad zone e.g. Text Titles & Description font, size and color to match your site, Native images displayed the same size as your thumbnails or as a ratio that looks good against the rest of the content on your site. Here we helped 3 Publishers create better Native ad zones for their Multi-Format ad zones and compared the results of before and after the change.<\/span><\/p>\n

Case study Mobile Footer<\/b><\/span><\/p>\n

This publisher was displaying a Multi-Format ad zone as a 2×1 Mobile Footer.<\/span><\/p>\n

The issues:<\/b> The Publisher had the \u2018Powered by ExoClick\u2019 enabled which reduced the size of the space to display the Native images. Also, he was using the default settings for the colour and font of the texts, which is black. Because the website\u2019s background colour theme is a dark blue the Native Title and Description were very difficult to read and looked bad to end users, which would result in less clicks.<\/span><\/p>\n

The solutions:<\/b> We advised the Publisher to disabled \u2018Powered by ExoClick\u2019 and add the word \u2018Advertisement\u2019 below the 2×1 Native widget, this ensured that the zone would get qualified clicks. He also changed the font colour, with the ad zone\u2019s title text matching the same text colour of his site, and the zone\u2019s description text in white to make it more eye-catching for users to click. Now the Native zone looked great with the rest of the site.<\/span><\/p>\n

\"Mobile<\/p>\n

Results<\/b><\/p>\n

30 days after implementing the changes the Publisher saw the following results:<\/span><\/p>\n