{"id":83774,"date":"2021-06-14T16:51:46","date_gmt":"2021-06-14T14:51:46","guid":{"rendered":"https:\/\/www.exoclick.com\/?p=83774"},"modified":"2024-03-26T16:14:31","modified_gmt":"2024-03-26T15:14:31","slug":"euro-copa-america-sports-betting-ctrs-and-tips","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/es\/euro-copa-america-sports-betting-ctrs-and-tips\/","title":{"rendered":"Euro & Copa Am\u00e9rica: Sports Betting CTRs and tips"},"content":{"rendered":"

Football tournaments have kicked off, after 18 months of the pandemic, two of the worlds biggest will create a month of football frenzy, UEFA Euro<\/a> 11 June \u2013 11 July and Copa Am\u00e9rica<\/a> 13 June – 10 July, making it the perfect time to promote your Sports Betting<\/strong> offers. This blog post is packed with tips to help you convert your campaigns score big!<\/span><\/p>\n

Sports Betting CTRs<\/b><\/h2>\n

Our Business Intelligence looked at global CTRs across our network for the Sports Betting<\/strong> vertical. As you will be running campaigns during Euro and Copa America, you can expect these CTRs to increase as football fever grips the world.<\/span><\/p>\n

\"Sports<\/p>\n

Tips to help you reach your goal<\/b><\/h2>\n

Use branding<\/b>: Consumers trust a well known brand so if you are the product owner or affiliate make sure branding is prominent in your sports betting ad creative.<\/span><\/p>\n

Football creatives:<\/b> If you are targeting football fans, use a football creative. Football fans’ ultimate high is the scoring of a goal, or the celebration that team members show when scoring. So base your creative around a win, that way the consumer will also see that their bet will be a win.<\/span><\/p>\n

Don’t just use static images:<\/b> Use MP4 videos to take your end consumer there! They want to feel like they are in the action. You can use MP4s for the Fullpage Interstitial, video banners, In-stream, Outstream and Video Slider formats.<\/span><\/p>\n

Texts:<\/b> Use positive affirmations related to football for your sports betting campaigns, words like score, goal, win can be incorporated. For example if your creative features a striker scoring, use a text like “You too can score big winnings.”<\/span><\/p>\n

What are the odds? <\/b>Let your consumer know what the potential reward will be if they place a bet on their favourite team, this will increase your CTR.<\/span><\/p>\n

Promotions:<\/b> Offer a special sports betting promotion for each tournament such as a cash back to make another bet, or a free bet.<\/span><\/p>\n

Push notifications:<\/b> This format is highly successful as you can send them to consumers just before a game to push the user to make their bet before they watch the match. They receive them on mobile even if they are not browsing the internet.<\/span><\/p>\n

Use a combination of ad formats: <\/b>Many advertisers use video advertising as part of a wider campaign which can also include using a mix of other formats including Banners and Native to promote your sports betting offers. To better track the results of how your video ad is performing let’s look at Attribution. If you are using VAST video ads these metrics can be found out by using custom attribution, and the reason why it\u2019s useful is that you can see how video ads work as a support to your overall sales funnel, and from what we have seen, we estimate that this could be contributing to about 30% of your sales.<\/span><\/p>\n

\u00a0<\/span>Let\u2019s look at two scenarios:<\/span><\/p>\n