{"id":83194,"date":"2021-05-11T12:46:22","date_gmt":"2021-05-11T10:46:22","guid":{"rendered":"https:\/\/www.exoclick.com\/?p=83194"},"modified":"2024-03-26T16:48:39","modified_gmt":"2024-03-26T15:48:39","slug":"benefits-of-preloading-fullpage-interstitial-ads","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/es\/benefits-of-preloading-fullpage-interstitial-ads\/","title":{"rendered":"Benefits of Preloading Fullpage Interstitial Ads"},"content":{"rendered":"

The Fullpage Interstitial (FPI) is a postitial ad that appears between page loads on a website. Publishers can use various criteria set within ExoClick\u2019s admin panel to trigger the ad on a user\u2019s click, which then displays the ad to the user. The large format is fully responsive and takes up the full screen of the user\u2019s device making it a popular choice for advertisers. By default ExoClick preloads FPI Ads and in this blog post we explain the benefits of this default setting.<\/span><\/p>\n

The FPI is triggered right away after a click action, due to this mechanism, the ad structure is preloaded and hidden by default in order to avoid any possible issue.\u00a0<\/span><\/p>\n

In the example below you can see a FPI that loads with an unexpected delay on the second page after it is already loaded. This delay might happen due to carrier latency when requesting the FPI.\u00a0<\/span><\/p>\n

Delay in displaying the FPI ad:<\/b><\/p>\n

\"\"<\/p>\n

The FPI is larger than a normal display banner and can therefore take a little extra time to load, so it is requested before it is needed. By preloading the FPI, it avoids delays in displaying it to users. The important thing is that the ad waits for the user so the user never waits for the ad.<\/span><\/p>\n

In this example the FPI is displayed immediately the user does a click action. Once the user clicks on the \u201cClose Ad\u201d\u00a0 button in the top right hand corner, the ad closes and redirects the user to view the website\u2019s content.<\/span><\/p>\n

Pre-loaded FPI triggered immediately after a click action:<\/b><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

By default ExoClick preloads FPI Ads and in this blog post we explain the benefits of this default setting.<\/p>\n","protected":false},"author":20,"featured_media":83209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[744,137,1136],"tags":[],"yoast_head":"\nBenefits of Preloading Fullpage Interstitial Ads - ExoClick<\/title>\n<meta name=\"description\" content=\"By default ExoClick preloads FPI Ads and in this blog post we explain the benefits of this default setting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/es\/benefits-of-preloading-fullpage-interstitial-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits of Preloading Fullpage Interstitial Ads\" \/>\n<meta property=\"og:description\" content=\"By default ExoClick preloads FPI Ads and in this blog post we explain the benefits of this default setting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/es\/benefits-of-preloading-fullpage-interstitial-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-11T10:46:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-26T15:48:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/05\/FPI-load-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Juanma Cortes\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juanma Cortes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.exoclick.com\/es\/benefits-of-preloading-fullpage-interstitial-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/es\/benefits-of-preloading-fullpage-interstitial-ads\/\"},\"author\":{\"name\":\"Juanma Cortes\",\"@id\":\"https:\/\/www.exoclick.com\/#\/schema\/person\/86c17743ee91b9d52e7b648e03a56168\"},\"headline\":\"Benefits of Preloading Fullpage Interstitial Ads\",\"datePublished\":\"2021-05-11T10:46:22+00:00\",\"dateModified\":\"2024-03-26T15:48:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.exoclick.com\/es\/benefits-of-preloading-fullpage-interstitial-ads\/\"},\"wordCount\":273,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"articleSection\":[\"Fullpage Interstitial\",\"Funcionalidades de la plataforma\",\"Publisher tips\"],\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.exoclick.com\/es\/benefits-of-preloading-fullpage-interstitial-ads\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/es\/benefits-of-preloading-fullpage-interstitial-ads\/\",\"url\":\"https:\/\/www.exoclick.com\/es\/benefits-of-preloading-fullpage-interstitial-ads\/\",\"name\":\"Benefits of Preloading Fullpage Interstitial Ads - 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