{"id":78730,"date":"2020-06-08T15:25:43","date_gmt":"2020-06-08T13:25:43","guid":{"rendered":"https:\/\/www.exoclick.com\/exoclicks-ultimate-optimization-guide-for-publishers\/"},"modified":"2024-02-28T17:09:21","modified_gmt":"2024-02-28T16:09:21","slug":"exoclicks-ultimate-optimization-guide-for-publishers","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/es\/exoclicks-ultimate-optimization-guide-for-publishers\/","title":{"rendered":"ExoClick\u2019s Ultimate Optimization Guide for Publishers"},"content":{"rendered":"

We are constantly helping you, our Publishers, to grow your business by working with you to monetise your traffic, optimise your ad zones, stay Google compliant, give you business tips and ultimately improving your revenues. We have put together 11 great problem solving solutions using ExoClick\u2019s Publisher platform tools\/features to overcome 2020 challenges and to improve your bottom line, providing you with the Ultimate Guide for Optimization<\/strong>!<\/p>\n

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1. Push Notifications just got bigger<\/strong><\/p>\n

Problem<\/strong> – Push Notifications have lost the hype from last year and the formats revenues are decreasing<\/p>\n

Solution<\/strong> – In addition to the 192x192px size, ExoClick has introduced a second Push Notification format size with a 720x480px image that can be used for both the icon and the main creative image, plus we have now integrated Carrier and IP Range targeting for advertisers for this format. To take advantage of the new 720\u00d7480 campaign demand, Publishers just need to update the worker.js file which is available in the code snippet section within your Admin Panel.<\/p>\n

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Benefits to you <\/b>–<\/span> Remember, larger image formats mean <\/span>higher CTRs<\/b> for advertisers which in turn rewards you with <\/span>higher CPM bids<\/b>. This ad format is even more valuable to advertisers now because ExoClick has added Carrier and IP Range targeting to enable end users to more easily purchase an advertiser\u2019s offer with carrier billing.\u00a0<\/span>Read more<\/span><\/a><\/p>\n

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2. Beat browser restrictions and get more qualified Push Notification subscribers<\/strong><\/p>\n

Problem<\/strong> – Firefox 72 has blocked my website\u2019s notification opt-in prompts to end users, which is not good at getting me more Push Notification subscribers to monetize. Also Chrome has announced the release of quieter push notifications<\/a>, still in beta, but once it is released it will hide the Push Notification prompts for low subscription rate sites.<\/p>\n

Solution<\/strong> – Firefox blocks the opt-in prompts unless the user interacts with your site first (user tapped, clicked, or pressed a key) prior to the site\u2019s opt-in request. This can be worked around by toggling on the soft-ask option in the ad zone configuration in your admin panel. You can set a timed delay before the box is shown to the user allowing the user to have clicked something on your site, in compliance with Firefox. You can further edit the texts shown within the soft-ask box, this way you can be specific with the prompting message, for example, explain the types of offers that the user will expect to receive after he has subscribed.<\/p>\n

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Benefits to you <\/b>– Increase the \u2018ask to subscription\u2019 conversion rate and win back your Firefox Push Notification subscribers. <\/span>Read more<\/span><\/a><\/p>\n

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3. The Desktop and Mobile Fullpage Interstitials, the Chrome Popunder alternative<\/strong><\/p>\n

Problem<\/strong> – Chrome blocks some Popunders, so how do I monetize mobile users with a high CPM large ad format and stay Google compliant?<\/p>\n

Solution<\/strong> – ExoClick\u2019s Desktop and Mobile Fullpage Interstitials are a great alternative to the Popunder format offering a fullpage ad creative for advertisers and the format features a close ad button in line with the Better Ads Coalition and Google. The fullpage ad features an opaque border that allows the user to still feel connected with your site, because he can see your webpage behind the ad. Additionally you can set where and when the user clicks on your website to trigger the Interstitial.<\/p>\n

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Benefits to you <\/b>–<\/span> This format is highly desirable for advertisers because the large creative size enables advertisers to use impactful creatives, either static or animated images, on the small screen mobile device. This format gets you <\/span>high CPM\/CPCs<\/b> inline with Popunder prices. <\/span>Read more<\/span><\/a><\/p>\n

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4. Another Popunder Chrome workaround<\/strong><\/p>\n

Problem<\/strong> – How can I show the Fullpage Interstitial to Chrome users and Popunders to non Chrome users?<\/p>\n

Solution<\/strong> – You can do this by setting the display of the Fullpage Interstitial in one browser and the Popunder in another browser, as both formats have this option available with the toggle button for Chrome enabled. When setting up your Fullpage Interstitial toggle Chrome enabled on, and for the Popunder leave this toggle button disabled. In this scenario, both formats will be integrated within the same page but triggered depending on the browser the user has used to access your site.<\/p>\n

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Benefits to you <\/b>–<\/span> If you combine this implementation with Chrome-disabled Popunders, you\u2019ll be able to <\/span>monetize all browsers<\/b> without increasing publicity on your site and <\/span>stay compliant with Google!<\/b><\/p>\n

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5. More Fullpage Interstitial and Popunder combinations<\/b><\/p>\n

Problem<\/b> – How can I further monetise users with both the Popunder and the Fullpage Interstitial ?\u00a0<\/span><\/p>\n

Solution<\/b> – Take advantage of ExoClick\u2019s triggering and frequency capping flexibility when setting up your ad zones with both the Fullpage Interstitial and Popunder. You can set both formats to trigger after a certain number of user clicks or after a certain amount of time.\u00a0<\/span><\/p>\n

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Benefits to you <\/b>–<\/span> You can generate more revenues by montising 1 user with both large ad formats at different stages of his journey on your website. <\/span>Option 1<\/b> – <\/span>Triggering both formats after a number of user clicks<\/b>: So let’s say you set the Popunder ad format with Frequency Capping 1x24h, then the Fullpage Interstitial set to be triggered in the 3rd click and then after every 15 clicks, both set with the Click on Links method. So now the end user will see the Popunder triggered on their 1st click and then the user will see the Fullpage Interstitial in their 3rd click and 15 clicks later see the Interstitial ad once again. <\/span>Option 2 – Triggering both formats depending where the user clicks<\/b>: You can also place triggers within the webpage to show both ad format when a user clicks on different thumbnails or when he clicks on a video to play or to pause a video for example. This works by using the feature \u2018clicking on links with a specific class\u2019 by setting up the classes accordingly for each ad format. <\/span>Read more<\/span><\/a><\/p>\n

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6. Monetise ad block traffic with Popunders<\/b><\/p>\n

Problem<\/b> – How can I monetise ad block users with Popunders, when the end users ad block software won\u2019t allow Popunders to show?<\/span><\/p>\n

Solution<\/b> – In addition to our free solution <\/span>Neverblock<\/span><\/a> which circumvents ad blockers and still shows publishers ads. We also have a second option that Publishers can try based around forcing popunders to show even if the end user is using an adblocker. It\u2019s called our <\/span>in-line popunder code<\/b> and is very easy to implement in the <body> tags on a publisher\u2019s website.<\/span><\/p>\n

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Benefits to you <\/b>–<\/span> You can expect an <\/span>increase in revenues and impressions<\/b>, check out the \u2018Read more\u2019 link below to see how much 3 publishers increased their revenues after using our in-line popunder code and a full tutorial of how to implement the code. <\/span>Read more<\/span><\/a><\/p>\n

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7. How to generate more In-Stream video revenues<\/b><\/p>\n

Problem<\/b> – How can I further monetise my most engaged users who stay longer on my site watching video content?<\/span><\/p>\n

Solution<\/b> – You can increase your revenues from video content by adjusting the frequency of showing your In-stream video ad zones. The In-Stream default frequency is set to show 1 video every 12 hours and the Skip button is set to 5 seconds. Our recommendation is to keep the Skip button at 5 seconds and then customize your frequency to show 1 video every say 15 minutes, so if the same user stays in your site watching videos for longer than 15 minutes another in-stream ad will be shown.<\/span><\/p>\n

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Benefits to you <\/b>–<\/span> By changing this setting, your <\/span>video impressions will increase<\/b> while still targeting high quality users. The 5 second Skip button ensures that the user can close the ad for a good user experience. <\/span>Read a tutorial<\/span><\/a><\/p>\n

Read our Publisher case studies<\/a><\/p>\n

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8. Video Slider or Instant Message? That is the question\u2026<\/b><\/p>\n

Problem <\/b>– Should I use the Video Slider or the Instant Message format on the bottom right of my web page?<\/span><\/p>\n

Solution – <\/b>ExoClick has introduced a new feature that allows you to <\/span>customise the Video Slider ad zone<\/span><\/a> to your preferred maximum screen density between 20% and 30% in order to display a bigger or smaller video screen size. More and more advertisers are using video ads to convert their offers, we are seeing a greater demand from advertisers to use the Video Slider format for Dating. Video Slider has significantly higher CPMs for Video Slider compared to Instant Message on both mobile and desktop, here we show the higher average CPM percentages that Video Slider has over the Instant Message ad format across different continents:<\/span><\/p>\n

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Benefits to you <\/b>–<\/span> The Instant Message has traditionally been used for Dating offers by advertisers, but this can be restricting when it comes to monetising the bottom right of your webpage. Using the Video Slider allows advertisers to target not just Dating offers, but VoD, Paysites, Games, etc giving you greater opportunities to attract advertisers for this ad zone. Additionally <\/span>CTRs are much higher for Slider<\/b> on Mobile compared to IM, so why not test combinations of both formats on different web pages on desktop and mobile to find the perfect sweet spot between both formats. <\/span>Read more<\/span><\/a><\/p>\n

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9. Increase the value of your Native ad zones<\/b><\/p>\n

Problem<\/b> – How can I increase the traffic value of my Native ad zones?<\/span><\/p>\n

Solution<\/b> – When setting up a native ad zone you have the option to allow advertisers to include a title, a description and an image. ExoClick has introduced a new feature that allows advertisers to only target native ad zones where the publisher has allowed a title to be shown. The reason for this is that Native ads that have a title have a higher CTR.\u00a0<\/span><\/p>\n

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Advertisers can also integrate <\/span>Dynamic Keyword Tokens<\/span><\/a> which allow the texts in titles and descriptions to dynamically change depending on the end user being targeted, for example, the {city} token displays the localized city name of the visitor: e.g. London (great for localised dating offers) or the {language_name} token shows the text in the localised language of the visitor. e.g. Espa\u00f1ol<\/span><\/p>\n

Benefits to you <\/b>–<\/span> By including the title, your ad zone will be available to advertisers who want to get a higher CTR by using a title in their ad creative, and a <\/span>higher CTR increases the value of your native ad zones.\u00a0<\/b>Read more<\/span><\/a>\u00a0<\/span><\/p>\n

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10. Don\u2019t let your ads weigh you down<\/b><\/p>\n

Problem<\/b> – I read that Google will start protecting end users from resource heavy ads in Chrome by <\/span>blocking any heavy ad on a website<\/span><\/a>, they are testing this now and it will come into full force at the end of August 2020. How can I guarantee my site will not be penalised by Google?<\/span><\/p>\n

Solution<\/b> – <\/span>Don’t use ad networks or TDS\u2019 that serve heavy ads, not only will Chrome block the ads affecting your revenues you will also be penalized with your Google ranking. ExoClick automatically optimises advertiser creatives by compressing and converting them to a lighter weight, with no loss of quality.\u00a0\u00a0<\/span><\/p>\n

Maximum file weights are now set at:<\/span><\/p>\n