{"id":76273,"date":"2020-01-30T13:30:13","date_gmt":"2020-01-30T12:30:13","guid":{"rendered":"https:\/\/www.exoclick.com\/publishers-exoclick-aligns-banner-advertising-sizes-with-iab-standards\/"},"modified":"2020-02-03T17:27:15","modified_gmt":"2020-02-03T16:27:15","slug":"publishers-exoclick-aligns-banner-advertising-sizes-with-iab-standards","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/es\/publishers-exoclick-aligns-banner-advertising-sizes-with-iab-standards\/","title":{"rendered":"Publishers! ExoClick aligns banner advertising sizes with IAB standards"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">From February 2020, ExoClick is changing the maximum weight that it will accept from advertisers for all banner creatives to 150KB, this is to ensure that banner ads are aligned with the <\/span><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/04\/IABNewAdPortfolio_LW_FixedSizeSpec.pdf\"><span style=\"font-weight: 400;\">IAB\u2019s industry recommendations<\/span><\/a><span style=\"font-weight: 400;\"> as well as Google ones. This applies to ALL types of banners.<\/span><\/p>\n<p><b>Maximum Banner File Size Changes:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Current Banner Maximum File Size: 1MB<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">New Banner Maximum File Size: 150KB<\/span><\/li>\n<\/ul>\n<p><b>Further ways ExoClick is reducing banner sizes:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Animated GIF banners are heavy files, therefore ExoClick will automatically convert GIFs into lower weighted MP4 files, this will also improve the quality of the creative shown.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">PNG files are a heavier format compared to JPEG files, therefore ExoClick will automatically convert PNGs to JPEGs in our system before they are served on your website.<\/span><\/li>\n<\/ul>\n<p><b>Please note: <\/b><span style=\"font-weight: 400;\">All existing campaigns will keep running normally for now, even if some banners are over 150KB. However, advertisers will NOT be allowed to upload new banners that exceed 150KB for new campaigns from February. Advertisers will be given until April 1st to update all their creatives, at which point, all banners over 150KB will be disabled from the system.<\/span><\/p>\n<p><b>Advantages for Publishers<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Website loading speed is now having a major impact on how Google ranks websites on its search engine. By reducing the maximum size for ad creatives your website will load faster and therefore improve your SEO rankings, additionally this will provide your end users with a better experience and bring you more organic traffic due to better SEO ranking.\u00a0<\/span><span style=\"font-weight: 400;\">Publishers can use these to check the performance of their website(s):<\/span><\/p>\n<p><a href=\"https:\/\/tools.pingdom.com\/\"><span style=\"font-weight: 400;\">https:\/\/tools.pingdom.com\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/gtmetrix.com\/\"><span style=\"font-weight: 400;\">https:\/\/gtmetrix.com\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ExoClick is committed to ensure that the advertising shown on your website is optimised for Google\u2019s SEO.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From February 2020, ExoClick is changing the maximum weight that it will accept from advertisers for all banner creatives to 150KB, what does this mean for publishers?<\/p>\n","protected":false},"author":5,"featured_media":76265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[209,402],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publishers! ExoClick aligns banner advertising sizes with IAB standards - ExoClick<\/title>\n<meta name=\"description\" content=\"ExoClick is committed to ensure that the advertising shown on publisher websites is optimised for Google\u2019s SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/es\/publishers-exoclick-aligns-banner-advertising-sizes-with-iab-standards\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publishers! ExoClick aligns banner advertising sizes with IAB standards\" \/>\n<meta property=\"og:description\" content=\"ExoClick is committed to ensure that the advertising shown on publisher websites is optimised for Google\u2019s SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/es\/publishers-exoclick-aligns-banner-advertising-sizes-with-iab-standards\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-30T12:30:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-03T16:27:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/01\/Pub-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Giles\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.exoclick.com\/es\/publishers-exoclick-aligns-banner-advertising-sizes-with-iab-standards\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/es\/publishers-exoclick-aligns-banner-advertising-sizes-with-iab-standards\/\"},\"author\":{\"name\":\"Giles\",\"@id\":\"https:\/\/www.exoclick.com\/#\/schema\/person\/570aa016756953936dd367ea17cb2e59\"},\"headline\":\"Publishers! 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