{"id":75274,"date":"2019-10-30T15:01:03","date_gmt":"2019-10-30T14:01:03","guid":{"rendered":"https:\/\/www.exoclick.com\/push-notifications-why-is-subscriber-lifetime-so-important\/"},"modified":"2023-11-10T15:14:09","modified_gmt":"2023-11-10T14:14:09","slug":"push-notifications-why-is-subscriber-lifetime-so-important","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/es\/push-notifications-why-is-subscriber-lifetime-so-important\/","title":{"rendered":"Push Notifications: Why is subscriber lifetime so important?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When a subscriber opts in to receiving Push Notifications from your website you want the user to stay opted in for as long as possible. Subscribers can decide to block your Push Notifications at any time, so you need an ad network that will ensure that the notifications your subscriber gets are useful to him and that he doesn\u2019t get annoyed by receiving too many. The longer the subscribers stay with you, the more revenues you will make from them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">ExoClick has the longest subscriber lifetimes compared to other ad networks because we ensure a quality user experience to reduce subscriber churn rate:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Some products are very aggressively marketed which can increase subscriber churn rate, therefore ExoClick Publishers have the option to block certain products in the admin panel settings.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advertisers can set frequency capping to ensure that the end user is not annoyed by the same messages. This brings you two benefits: Your Push Notifications will have a higher CTR which means your traffic is more valuable and you will get a longer subscriber lifetime.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On average a subscriber sees two push notifications per day from ExoClick&#8217;s Network , whereas other networks send more than 10 notifications per day which results in a reduced subscriber lifetime of 7 days.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Network statistics<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Our Business Intelligence department has looked at statistics for Q3 2019 to evaluate subscriber lifetimes for different GEOs in Europe:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-75299\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-lifetime-a.png\" alt=\"\" width=\"810\" height=\"710\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-lifetime-a.png 810w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-lifetime-a-150x131.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-lifetime-a-300x263.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-lifetime-a-768x673.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-lifetime-a-463x406.png 463w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-lifetime-a-342x300.png 342w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-lifetime-a-570x500.png 570w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-lifetime-a-251x220.png 251w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-lifetime-a-525x460.png 525w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-lifetime-a-276x242.png 276w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-75307\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-CRT-europe-b.png\" alt=\"\" width=\"810\" height=\"710\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-CRT-europe-b.png 810w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-CRT-europe-b-150x131.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-CRT-europe-b-300x263.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-CRT-europe-b-768x673.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-CRT-europe-b-463x406.png 463w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-CRT-europe-b-342x300.png 342w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-CRT-europe-b-570x500.png 570w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-CRT-europe-b-251x220.png 251w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-CRT-europe-b-525x460.png 525w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-CRT-europe-b-276x242.png 276w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-75315\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-Active-europe-c.png\" alt=\"\" width=\"810\" height=\"1039\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-Active-europe-c.png 810w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-Active-europe-c-117x150.png 117w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-Active-europe-c-234x300.png 234w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-Active-europe-c-768x985.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-Active-europe-c-798x1024.png 798w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-Active-europe-c-745x956.png 745w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-Active-europe-c-317x406.png 317w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-Active-europe-c-390x500.png 390w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-Active-europe-c-172x220.png 172w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-Active-europe-c-359x460.png 359w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-Active-europe-c-189x242.png 189w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><b>Lifetime value<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A long subscriber lifetime brings you higher revenues, for example in Austria the average lifetime is 126 days, so you will be able to make 100% revenue from an Austrian subscriber after 126 days, a Swiss subscriber after 101 days, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This also has a cumulative revenue effect because with a long lifetime, as new subscribers are added, the revenue from your subscriber base is increased even further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below is an example of the revenue evolution within a two month period for a publisher getting 15,000 subscribers per day:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-75258\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-3-1-1.png\" alt=\"\" width=\"1895\" height=\"641\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-3-1-1.png 1895w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-3-1-1-150x51.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-3-1-1-300x101.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-3-1-1-768x260.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-3-1-1-1024x346.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-3-1-1-1700x575.png 1700w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-3-1-1-720x244.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-3-1-1-530x179.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-3-1-1-1478x500.png 1478w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-3-1-1-320x108.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-3-1-1-820x277.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-3-1-1-526x178.png 526w\" sizes=\"(max-width: 1895px) 100vw, 1895px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The daily revenue increases as shown below, while the subscribed users are increasing, this is because the unsubscription rate is always lower than the subscription rate with ExoClick.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-75249\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-4.png\" alt=\"\" width=\"1900\" height=\"631\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-4.png 1900w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-4-150x50.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-4-300x100.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-4-768x255.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-4-1024x340.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-4-1700x565.png 1700w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-4-720x239.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-4-530x176.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-4-1506x500.png 1506w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-4-320x106.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-4-820x272.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-4-526x175.png 526w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Find out more about how to maximise your Push Notification revenues by speaking to your account manager or contacting a Customer Success agent <\/span><a href=\"https:\/\/www.exoclick.com\/help\/?token=\/en-gb\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Check out these useful Push Notification blog posts<\/b><\/p>\n<p><a href=\"https:\/\/www.exoclick.com\/es\/how-to-create-a-push-notification-ad-zone\/\"><span style=\"font-weight: 400;\">How to create a Push Notification ad zone<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Masterclass for publishers: <\/span><a href=\"https:\/\/www.exoclick.com\/es\/push-notifications\/\"><span style=\"font-weight: 400;\">Using Push Notifications from multiple networks<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publishers! ExoClick has the longest subscriber lifetimes compared to other ad networks because we ensure a quality user experience to reduce subscriber churn rate.<\/p>\n","protected":false},"author":5,"featured_media":75200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[653,96,634],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v18.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"ExoClick has the longest subscriber lifetimes compared to other ad networks because we ensure a quality user experience to reduce subscriber churn rate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/es\/push-notifications-why-is-subscriber-lifetime-so-important\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Push Notifications: Why is subscriber lifetime so important? 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