{"id":5720,"date":"2015-06-22T14:13:55","date_gmt":"2015-06-22T12:13:55","guid":{"rendered":"https:\/\/www.exoclick.com\/?p=5720"},"modified":"2016-08-09T14:28:03","modified_gmt":"2016-08-09T12:28:03","slug":"5-mobile-facts-that-advertisers-cant-ignore-6","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/es\/5-mobile-facts-that-advertisers-cant-ignore-6\/","title":{"rendered":"5 mobile facts that advertisers can&#8217;t ignore"},"content":{"rendered":"<p lang=\"en-GB\">Digital advertising continues to rise exponentially and the biggest ad dollar driver is mobile. Here are 5 facts and trends gathered from consumer data that every mobile advertiser should know. \u00a0Click on the links to go to the data\/surveys.<\/p>\n<p lang=\"en-GB\"><b>1. Bigger than they thought<\/b><\/p>\n<p><span lang=\"en-GB\">Back in 2011 ComScore predicted that US mobile ad spend in 2014 would be $2.5 billion, they were wrong! <a href=\"https:\/\/www.emarketer.com\/images\/chart_gifs\/186001-187000\/186582.gif\" target=\"_blank\">eMarketeer<\/a> showed that mobile ad spend in 2014 was actually $19.15 billion which is predicted to rise to $28 billion by the end of 2015!\u00a0<\/span><\/p>\n<p lang=\"en-GB\"><b>2. Desktop set to stagnate<\/b><\/p>\n<p lang=\"en-GB\"><a href=\"http:\/\/www.emarketer.com\/Article\/Mobile-Will-Account-72-of-US-Digital-Ad-Spend-by-2019\/1012258\" target=\"_blank\">Desktop advertising<\/a> is predicted to stagnate for the next few years and prediction figures for the US market show that ad spend will be stuck on $25 billion for the next 4 years. However, mobile advertising is set to rise year on year and by 2019 US mobile ad spend will be $65.87 billion making it 72% of US digital ad spend.<\/p>\n<p><b>3. Android versus iOS<\/b><\/p>\n<p lang=\"en-GB\">Data gathered by <a href=\"https:\/\/tctechcrunch2011.files.wordpress.com\/2015\/02\/sma_q4_2014_4.png?w=2097\" target=\"_blank\">Opera MediaWorks <\/a>in Q4 2014 shows Android and iOS making 90% of total global ad impressions and revenue. Android leads the market on impressions, collecting 63% of mobile traffic and 41% of total revenue but iOS is taking 52% of revenue via a much smaller 27% of global impressions.<\/p>\n<p><b>4. In-app ads are leading the mobile ad space<\/b><\/p>\n<p lang=\"en-GB\">US consumers are spending much more time using apps than the mobile web. <a href=\"https:\/\/www.emarketer.com\/images\/chart_gifs\/186001-187000\/186912.gif\" target=\"_blank\">eMarketer<\/a> predicts that by 2016 in-app ad spend will be $29.66 billion, nearly triple that of mobile web ad spend at $10.84 billion.<\/p>\n<p>This trend is backed up with data from <a href=\"http:\/\/www.nielsen.com\/us\/en\/insights\/reports\/2014\/an-era-of-growth-the-cross-platform-report.html\" target=\"_blank\">Nielsen<\/a> who reported back in March 2014 that consumers spend 89% of their mobile time using their apps and only 11% of their time browsing the mobile web.<\/p>\n<p><b>5. Mobile games dominate user engagement<\/b><\/p>\n<p lang=\"en-GB\">According to global information company <a href=\"https:\/\/www.npd.com\/wps\/portal\/npd\/us\/news\/press-releases\/2015\/average-time-spent-playing-games-on-mobile-devices-has-increased-57-percent-since-2012\/\" target=\"_blank\">The NPD Group<\/a>, in a typical day mobile gamers spent on average two hours per day playing games in 2014, a 57% increase on 2012 where average playing time was one hour and 20 minutes.<\/p>\n<p lang=\"en-GB\">Read more<a href=\"https:\/\/www.exoclick.com\/category\/market-research\/\" target=\"_blank\"> market research<\/a> blog posts<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital advertising continues to rise exponentially and the biggest ad dollar driver is mobile. Here are 5 facts and trends gathered from consumer data that every mobile advertiser should know.<\/p>\n","protected":false},"author":5,"featured_media":5710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[119,125],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 mobile facts that advertisers can&#039;t ignore - ExoClick<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/es\/5-mobile-facts-that-advertisers-cant-ignore-6\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 mobile facts that advertisers can&#039;t ignore\" \/>\n<meta property=\"og:description\" content=\"Digital advertising continues to rise exponentially and the biggest ad dollar driver is mobile. Here are 5 facts and trends gathered from consumer data that every mobile advertiser should know.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/es\/5-mobile-facts-that-advertisers-cant-ignore-6\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-22T12:13:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-08-09T12:28:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2015\/06\/5-mobile-facts2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giles\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.exoclick.com\/es\/5-mobile-facts-that-advertisers-cant-ignore-6\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/es\/5-mobile-facts-that-advertisers-cant-ignore-6\/\"},\"author\":{\"name\":\"Giles\",\"@id\":\"https:\/\/www.exoclick.com\/#\/schema\/person\/570aa016756953936dd367ea17cb2e59\"},\"headline\":\"5 mobile facts that advertisers can&#8217;t ignore\",\"datePublished\":\"2015-06-22T12:13:55+00:00\",\"dateModified\":\"2016-08-09T12:28:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.exoclick.com\/es\/5-mobile-facts-that-advertisers-cant-ignore-6\/\"},\"wordCount\":317,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"articleSection\":[\"Investigaci\u00f3n de mercado\",\"M\u00f3vil\"],\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.exoclick.com\/es\/5-mobile-facts-that-advertisers-cant-ignore-6\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/es\/5-mobile-facts-that-advertisers-cant-ignore-6\/\",\"url\":\"https:\/\/www.exoclick.com\/es\/5-mobile-facts-that-advertisers-cant-ignore-6\/\",\"name\":\"5 mobile facts that advertisers can't ignore - 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