{"id":25277,"date":"2018-08-31T11:44:52","date_gmt":"2018-08-31T09:44:52","guid":{"rendered":"https:\/\/www.exoclick.com\/5-marketing-tips-for-email-click-campaigns\/"},"modified":"2019-10-28T17:50:21","modified_gmt":"2019-10-28T16:50:21","slug":"4-marketing-tips-for-email-click-campaigns","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/es\/4-marketing-tips-for-email-click-campaigns\/","title":{"rendered":"4 marketing tips for Email Click campaigns"},"content":{"rendered":"

ExoClick’s Email Clicks<\/a> ad format is available for targeting your dating offers, available on CPC, Email Clicks send an email directly to end users who have signed up to dating websites. Here are some email marketing facts and tips to help you drive dating sign ups.<\/p>\n

1. Personal email account usage<\/strong>
\nYou might be surprised how much time people actually spend reading personal emails. Adobe has just released its fourth annual consumer email survey<\/a> and it provides some interesting insights:<\/p>\n

Time spent checking personal email is up an impressive 17 percent year-on-year . Consumers check their personal email an average of 2.5 hours on a typical weekday.
\nIn their free time the survey respondents said that they check their personal email while watching TV (60%), using the bathroom (40%), talking on the phone (35%), working out (16%), and even driving (14%).<\/p>\n

So you have a captive audience, what\u2019s next?<\/p>\n

2. Relevance and personalisation<\/strong>
\nIn the survey, researchers found that 33% of consumers are frustrated with brands that push irrelevant products and offers to them and 17% for misspelling their names. The survey also states that this kind of activity also pushes users to unsubscribe to email lists.<\/p>\n

ExoClick provides email inventory segmented by verticals and our dating traffic partners ensure that all email clicks are personalised, leading to a higher CTR to your landing pages.<\/p>\n

3. Your CTA<\/strong>
\nEmail Clicks work by generating an automatic email with a call to action button that directs the end user to your landing page or sign up form. It is recommended that you carry out A\/B testing between a landing page, pre-landing page and signup page, to see which converts the best. If you are using the pre-populate feature, then it is recommended that you send the user directly to a signup page.<\/p>\n

4. Track everything<\/strong>
\nExoClick\u2019s platform allows you to get real-time data to analyse the performance of your Email Click campaigns. This is vital information to help you optimise your campaigns and test which offers are converting the best. You can track the performance of different traffic sources, zone ids, devices, operating systems and much more. For additional tracking options visit this page<\/a> to get a full list of the different tracking macros that are available to you.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here are some email marketing facts and tips to help you drive dating sign ups.<\/p>\n","protected":false},"author":5,"featured_media":75117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[427,490,96],"tags":[],"yoast_head":"\n4 marketing tips for Email Click campaigns - ExoClick<\/title>\n<meta name=\"description\" content=\"ExoClick is running a 50% cash back promotion for flat deals on Traffic Mansion\u2019s Email Click campaigns during September, here are 5 email marketing tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/es\/4-marketing-tips-for-email-click-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 marketing tips for Email Click campaigns\" \/>\n<meta property=\"og:description\" content=\"ExoClick is running a 50% cash back promotion for flat deals on Traffic Mansion\u2019s Email Click campaigns during September, here are 5 email marketing tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/es\/4-marketing-tips-for-email-click-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-31T09:44:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-28T16:50:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/08\/marketing-tips-2019.png\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Giles\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.exoclick.com\/es\/4-marketing-tips-for-email-click-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/es\/4-marketing-tips-for-email-click-campaigns\/\"},\"author\":{\"name\":\"Giles\",\"@id\":\"https:\/\/www.exoclick.com\/#\/schema\/person\/570aa016756953936dd367ea17cb2e59\"},\"headline\":\"4 marketing tips for Email Click campaigns\",\"datePublished\":\"2018-08-31T09:44:52+00:00\",\"dateModified\":\"2019-10-28T16:50:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.exoclick.com\/es\/4-marketing-tips-for-email-click-campaigns\/\"},\"wordCount\":372,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"articleSection\":[\"Dating\",\"email clicks\",\"Formatos de anuncios\"],\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.exoclick.com\/es\/4-marketing-tips-for-email-click-campaigns\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/es\/4-marketing-tips-for-email-click-campaigns\/\",\"url\":\"https:\/\/www.exoclick.com\/es\/4-marketing-tips-for-email-click-campaigns\/\",\"name\":\"4 marketing tips for Email Click campaigns - 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