{"id":22340,"date":"2018-02-13T10:54:31","date_gmt":"2018-02-13T09:54:31","guid":{"rendered":"https:\/\/www.exoclick.com\/publishers-2018-year-user-experience\/"},"modified":"2024-02-28T17:21:06","modified_gmt":"2024-02-28T16:21:06","slug":"publishers-2018-year-user-experience","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/es\/publishers-2018-year-user-experience\/","title":{"rendered":"Publishers: 2018 is the year of user experience…"},"content":{"rendered":"

With the new restrictions from Google kicking in, it is clear that user experience will be the key to publisher success in 2018. Google rewards publisher sites that provide value to users. Delivering high quality content and compliant ad formats ensures a publisher’s site will remain in Google\u2019s good books. This allows the publisher to receive high quality traffic, which every media buyer wants. Two formats that are are totally compliant are native advertising<\/strong> and pre-roll in-stream video<\/strong>.<\/p>\n

Native advertising: Why native?<\/strong>
\nGoogle & the Better Ads Coalition are requesting that publishers evolve their advertising, from disruptive banners to flexible and contextually relevant and responsive native ads. Native ads give a great user experience because publishers can ensure that their native ad zones look exactly like the editorial content of their site.<\/p>\n

Why ExoClick\u2019s native format?<\/strong>
\nIn order to help our publishers to become Google compliant and gain additional advertising revenue, back in March 2017 we launched the native advertising format. Native is a fully customisable widget that allows publishers to ensure the format fits in perfectly with their site\u2019s look and feel. Some of the most relevant features that publishers can use for customisation include:\u00a0font type, size, colour, bold and underline, background colour, image border size, border colour, etc. The format allows advertisers to add a title, short description and image ensuring that the ad is viewed just like an article that would appear on the website being targeted. Once the user clicks on the ad he will be taken to the offer\u2019s landing page. ExoClick’s native advertising works across all devices because the format is responsive. Statistics from Mediapost<\/a> state that\u00a0users interact with native ads 20% to 60% more than they do with standard banner ads.<\/p>\n

There\u2019s more to come…<\/strong>
\nThat\u2019s not all, we are working on releasing even more native formats, giving you new and creative ways to monetise your content with native.<\/p>\n

Pre-roll in-stream video: Why in-stream?<\/strong>
\nGoogle considers that auto playing video ads with sound go against user experience, however pre-roll in-stream video ads are totally compliant. A user clicks on a video he wants to see on a publisher\u2019s website and the pre-roll in-stream video ad is shown before he gets access to the video content he has selected, the same format used on YouTube.<\/p>\n

How does it work?<\/strong>
\nTypically the video ad will be 15-30 seconds in length and features clickable CTAs within the ad. The format also includes a \u2018skip ad\u2019 function, allowing users to skip the ad after a certain amount of time, usually 5-10 seconds. We recommend that the \u201cskip ad\u201d function is set at 5 seconds in order to keep a balance between the View Rate and the users who are actually interested in the product\/offer. Disabling the skip button will generate a high View ratio for advertisers, and it is most likely that they will stop buying your traffic. Also, we suggest that you show a message notifying a user watching the ad, for example “Ad – 15 seconds left”.<\/p>\n

With ExoClick\u2019s in-stream format you will be able to:<\/strong><\/p>\n