{"id":21809,"date":"2018-01-10T16:22:49","date_gmt":"2018-01-10T15:22:49","guid":{"rendered":"https:\/\/www.exoclick.com\/how-googles-new-restrictions-affect-you-as-an-advertiser\/"},"modified":"2024-02-28T17:21:38","modified_gmt":"2024-02-28T16:21:38","slug":"how-googles-new-restrictions-affect-you-as-an-advertiser","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/es\/how-googles-new-restrictions-affect-you-as-an-advertiser\/","title":{"rendered":"How Google&#8217;s new restrictions affect you as an Advertiser"},"content":{"rendered":"<p>Recently, Google released a new set of restrictions called &#8220;<a href=\"https:\/\/support.google.com\/webtools\/answer\/7347327\" target=\"_blank\" rel=\"noopener\">Abusive Ad Experience<\/a>&#8221; that come into effect from <strong>23rd January<\/strong> paired with the <a href=\"https:\/\/www.chromium.org\/developers\/calendar\" target=\"_blank\" rel=\"noopener\">launch of Chrome version 64<\/a>.<\/p>\n<p>Google will now consider as an &#8220;Abusive Ad Experience&#8221; ads which:<\/p>\n<ul>\n<li>Auto-redirect the page without user action<\/li>\n<li>Resemble system or site warnings or error messages<\/li>\n<li>Simulate messages, dialog boxes or request notifications<\/li>\n<li>Depict features which do not work<\/li>\n<li>Display a \u201cclose\u201d button that does anything other than closing the element when clicked<\/li>\n<li>Imitating Antivirus Alerts<\/li>\n<\/ul>\n<p>The following ads are also considered to go against a good &#8220;User Experience\u201d:<\/p>\n<ul>\n<li>Outstream autoplaying video ad with sound (*)<\/li>\n<li>On mobile, flashing animated ads with rapidly changing backgrounds and colours<\/li>\n<\/ul>\n<p><span style=\"font-size: .9em;\">(*) Please note: In-stream pre-roll video ads with sound such as the video ads you can see on YouTube are accepted and compliant. ExoClick\u2019s in-stream video <a href=\"https:\/\/www.exoclick.com\/es\/anunciantes\/formatos-de-anuncios\/\">ad formats<\/a>\u00a0are fully compliant and can still be used.<br \/>\n<\/span><\/p>\n<p><strong>So what does this mean for you?<\/strong><br \/>\nOn interpretation of the new restrictions, essentially any banner, ad creative or landing page that features any form of fake or misleading elements will not comply with Google\u2019s new policy.<\/p>\n<p>For a long time now, ExoClick has been using a labelling system that tags advertiser\u2019s creatives. Although we currently do not reject all ads that do not match Google\u2019s new policy, any misleading elements on your marketing material will mean that your ad will be labelled as containing such elements.<\/p>\n<p><span style=\"color: #ff0000;\">As we expect most of our publishers to comply with Google restrictions by blocking the relevant labels, your ads will automatically be blocked on those ad zones.<\/span><\/p>\n<p>Here are some examples of ad creatives that will be labelled as misleading and considered non-compliant by Google:<\/p>\n<p><strong>Imitating Video Players<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-21859\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/01\/Imitating-video-players.jpg\" alt=\"\" width=\"847\" height=\"335\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Imitating Site Pagination<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-21860\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/01\/Imitating-Site-Pagination.jpg\" alt=\"\" width=\"847\" height=\"335\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Imitating Close\/X\/Cancel Options<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-21861\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/01\/Imitating-CloseXCancel-Options.jpg\" alt=\"\" width=\"847\" height=\"335\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Imitating Download or Play Buttons<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-21875\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/01\/Imitating-Download-or-Play-Buttons.jpg\" alt=\"\" width=\"847\" height=\"335\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Imitating Fake Chat Box <\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-21863\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/01\/Imitating-Fake-Chat-Box.jpg\" alt=\"\" width=\"847\" height=\"335\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Rapidly Flashing Elements<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-21865\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/01\/6-a.gif\" alt=\"\" width=\"847\" height=\"335\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-21866\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/01\/6-b.gif\" alt=\"\" width=\"847\" height=\"159\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Imitating browser alerts<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-21864\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/01\/Imitating-browser-alerts.jpg\" alt=\"\" width=\"847\" height=\"335\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Imitating Antivirus Alerts<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-21899\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/01\/Imitating-Antivirus-Alerts.jpg\" alt=\"\" width=\"847\" height=\"335\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>ExoClick\u2019s recommendation<\/strong><br \/>\nTo avoid losing traffic for your campaigns, we highly recommend that you immediately consider sourcing new marketing material without any misleading elements and comply with Google\u2019s new restrictions.<br \/>\nPlease do not hesitate to contact our <a href=\"https:\/\/www.exoclick.com\/es\/contactanos\/\">compliance team<\/a> or your account manager to learn more about these changes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are an advertiser find out how Google&#8217;s new ad format restrictions called &#8220;Abusive Ad Experience&#8221; will affect your ad creatives.<\/p>\n","protected":false},"author":24,"featured_media":100199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[209,402,242],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v18.0) - 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