{"id":17430,"date":"2017-05-30T15:57:40","date_gmt":"2017-05-30T13:57:40","guid":{"rendered":"https:\/\/www.exoclick.com\/italian-mobile-internet-users-overtake-desktop-users\/"},"modified":"2017-05-30T15:59:34","modified_gmt":"2017-05-30T13:59:34","slug":"italian-mobile-internet-users-overtake-desktop-users","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/es\/italian-mobile-internet-users-overtake-desktop-users\/","title":{"rendered":"Italian mobile internet users overtake desktop only users"},"content":{"rendered":"

According to data captured by comScore, in March 2017 9.3 million (24.9%) of the country\u2019s 37.3 million internet users accessed the internet exclusively via smartphone or tablet in March. By comparison, 9.1 million (24.3%) did so solely from a desktop or laptop computer.<\/p>\n

Just over half (51%) of Italy\u2019s internet users employed both mobile and desktop devices to go online during the month, up 4 percentage points from the 47% who did so in September 2016.<\/p>\n

Mobile devices are now the gadget of choice for several content categories, showing an increase of mobile-only consumption between September 2016 and March 2017, led by news, which rose from 28% to 40%; retail, up from 22% to 33%; and sports, which jumped from 41% to 51%.<\/p>\n

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\nInternet User Share in Italy, by Device and Site Category, March 2017 (% of respondents)<\/p>\n

Content categories requiring low user interaction, such as news and lifestyle, now draw 80% of their overall audiences from those using either mobile devices only, or some mix of mobile and desktop\/laptop.<\/p>\n

Retail ecommerce which is historically a desktop-first activity has migrated to mobile with 28.4% of retail ecommerce sales in Italy completed via mobile devices. So even activities long characterized as problematic on mobile devices\u2019 small screens, such as inputting details needed to complete a digital purchase, are becoming less of a nuisance and more the norm.<\/p>\n","protected":false},"excerpt":{"rendered":"

According to data captured by comScore, in March 2017 9.3 million (24.9%) of the country\u2019s 37.3 million internet users accessed the internet exclusively via smartphone or tablet in March. By comparison, 9.1 million (24.3%) did so solely from a desktop or laptop computer. Just over half (51%) of Italy\u2019s internet users employed both mobile and […]<\/p>\n","protected":false},"author":5,"featured_media":17423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[119,125,101],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\t\n\t\n\t\n