{"id":15970,"date":"2016-12-28T10:59:24","date_gmt":"2016-12-28T09:59:24","guid":{"rendered":"https:\/\/www.exoclick.com\/es\/11-exoclick-milestones-2016\/"},"modified":"2016-12-30T10:23:51","modified_gmt":"2016-12-30T09:23:51","slug":"11-exoclick-milestones-2016","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/es\/11-exoclick-milestones-2016\/","title":{"rendered":"11 ExoClick milestones for 2016"},"content":{"rendered":"

It’s been quite a year here at ExoClick, here are some of the highlights of 2016 including innovative platform features, new products, industry awards and more!<\/p>\n

1. Impressive impressions<\/strong>
\nExoClick kicked off 2016 by reaching 5 billion daily impressions served daily to its global network of publishing sites. Year on year the company has continually increased the number of \u00a0daily impressions served.
\n2008 – 100 million daily impressions
\n2010 – 500 million daily impressions
\n2013 – 3.7 billion daily impressions
\n2014 – 4 billion daily impressions
\n2016 – 5 billion daily impressions
\nAs we enter 2017 we are currently serving 5.5 billion daily impressions.<\/p>\n

2. Video ad formats<\/strong>
\nAccording to research from Syncast, by 2017 74% of all online traffic will be video. In order for our clients to monetise this surge in video traffic, ExoClick launched two new video ad formats: Video banners<\/a> and Pre-roll in-stream video<\/a>. Video has a much higher CTR than static images and GIF banners because the content is far more engaging for the consumer, which in turn leads to more conversions.<\/p>\n

3. Fluid Player<\/strong><\/p>\n

\"fluid\"
\nExoClick used its developer team to give something back to the community by creating the open-source code, fully customisable HTML video player: Fluid Player<\/a>. Video players are the most important pieces of software within the online entertainment industry and in many cases, publishers are still using Flash and old tech video players. Fluid Player is available on GitHub<\/a> and works seemlessly with our pre-roll in-stream video ad format.<\/p>\n

4. Automated landing page algorithms<\/strong>
\nIt can be time consuming and costly to monitor and test an offer’s landing pages in order to see which one is performing the best. That’s why ExoClick created automatic landing page algorithms<\/a> to give advertisers automated control over the traffic that they send to variant landing pages. The three intelligent algorithms are:<\/p>\n